The Seattle skyline is pretty, sure, but it's even prettier when you’re looking at it from a $2 million condo you just sold. For Monica Church, that’s not just a daydream. It's Tuesday.
If you grew up on the internet in the 2010s, you probably remember her as one half of the Church twins—the "Hairodynamic" girl who did clothing hauls and room makeovers. But things changed. In 2021, she did the thing most influencers are terrified to do. She got a "real" job.
Monica Church real estate isn't just a side hustle or a way to get tax write-offs for her vlogs. It’s her actual career now. She is a licensed broker in Washington (License #21006053 if you’re a nerd for details), and she has been grinding in the hyper-competitive King County market for over four years.
The Pivot That Actually Worked
Transitioning from "lifestyle vlogger" to "real estate professional" is a move that usually reeks of desperation. We’ve all seen it. An influencer’s views start to dip, so they suddenly start posting about crypto or life coaching.
Monica did it differently. Honestly, she made it look like a survival strategy. She was open about her "millennial life crisis"—feeling unfulfilled by the constant cycle of creating content for a fickle algorithm. She wanted something tangible. Houses are about as tangible as it gets.
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By the start of 2026, her stats are actually pretty wild for someone who "just started":
- Over 94 homes closed.
- More than $82 million in total sales volume.
- Expertise spanning Seattle, Bellevue, and Greater King County.
She didn't just join a big-box brokerage and wait for the phone to ring. She used her 2 million followers to create a massive marketing funnel. While other agents were still printing out paper flyers and sticking them on mailboxes, she was filming 4K cinematic tours that reached hundreds of thousands of people before the "For Sale" sign even hit the dirt.
Why People Actually Hire Her
Selling a house is basically just storytelling. When a buyer walks into a kitchen, they aren't just looking at the granite; they're trying to imagine where they’ll drink their coffee on a rainy Tuesday.
Monica’s background in video production gives her a massive edge. She knows how to frame a shot to make a small condo feel like an airy loft. But it's not all just pretty filters.
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She specializes in a few specific niches:
- First-Time Buyers: She leans heavily into the "coach" role, helping people who feel priced out of Seattle figure out how to actually close a deal.
- Condo Specialist: She has a deep knowledge of the HOA regulations and building amenities in downtown Seattle and Eastlake.
- Renovation ROI: Having renovated her own properties, she can look at a dumpy 1970s kitchen and tell you exactly which $10,000 upgrade will add $50,000 to the sale price.
The Reality of the "Realtor Life"
It’s not all "Selling Sunset" drama. Monica has been pretty vocal about the mistakes she made in her first two years. There was that time she miscalculated a closing cost or the stress of deals falling through at the eleventh hour because of a bad inspection.
She recently moved into a new house herself—a process she documented with her typical "here’s why this is stressful" honesty. It’s that transparency that makes people trust her with their biggest financial asset.
She’s also branched out into a new venture called HowToHouse. Basically, it’s a platform designed to match her followers (and anyone else) with vetted real estate agents across the country. She realized she couldn't personally sell a house in Florida, so she built a system to bridge that gap.
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What This Means for You
If you're looking at Monica Church real estate as a case study, there are a few takeaways.
First, the "influencer-to-entrepreneur" pipeline is only successful if you actually learn the trade. Monica didn't just put her name on a sign; she learned the contracts, the local laws, and the messy reality of escrow.
Second, the Seattle-Bellevue market is still a beast. Even with interest rate fluctuations, the inventory in the PNW remains tight. If you’re looking to buy in 2026, you need someone who knows the "pocket listings"—the houses that aren't on Zillow yet.
Your Next Steps
- Audit your local market: Before you reach out to a high-profile agent, check their "recently sold" list on Zillow or Homes.com. Make sure they actually sell in the neighborhood you want.
- Get your "must-haves" in order: If you’re a first-time buyer in Seattle, decide now if you prioritize square footage or commute time. In this city, you rarely get both.
- Watch the "Week in the Life" videos: If you're thinking about getting your own license, watch Monica’s older real estate vlogs. They’re a reality check for how much paperwork is actually involved.
- Reach out early: Most people wait until they’re ready to buy to find an agent. That’s a mistake. A good agent can help you prep your credit and budget months in advance.