You’ve seen the lavender branding. You’ve probably seen the viral TikToks of people sipping from aesthetic glass jars. But if you think Millie Bobby Brown coffee is just another celebrity slapping their name on a plastic bag of beans, you’re missing the actual story.
Honestly, the coffee world is crowded. It’s messy. Between Emma Chamberlain’s massive success and the endless sea of influencer matcha, it’s easy to get cynical. But Florence by Mills Coffee isn't just a side hustle. It’s a full-on business pivot for the Stranger Things star that says a lot about how Gen Z actually wants to drink their morning brew.
The Origin Story Nobody Talks About
Millie didn’t just wake up and decide to sell beans. The brand, technically an extension of her "Florence by Mills" beauty line, actually launched in mid-2023. It started as a partnership with Collab Coffee. They didn't go for the high-brow, "only drink black espresso" crowd. No. They went for the people who want their coffee to taste like a hug.
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The launch wasn't just in the US. We're talking Canada, Mexico, the UK, and even a massive chunk of Europe. It was an international play from day one. Why? Because Millie’s reach is global, and the demand for "approachable" specialty coffee is skyrocketing.
What’s Actually Inside the Bag?
Let's get into the specifics. You aren't just buying "coffee." You're buying specific blends that Millie supposedly picked herself.
- Authentically Brew: This is your standard medium roast. It’s got notes of chocolate and nuts. It’s the "safe" choice.
- Mindful Moments: This one is a bit more interesting. It’s a Brazil-sourced blend with notes of treacle (basically British molasses) and hazelnut.
- Berries & Crème: This is the headline-maker. Inspired by her own wedding cake—the Italian "Milliefoglie"—this 100% Arabica blend tastes like summer fruit and delicate cream.
Most of these are Rainforest Alliance Certified. That matters. In an industry often criticized for exploitative labor, having that little green frog on the bag gives it a layer of legitimacy that some other celebrity brands lack.
The Walmart Expansion and the RTD Game
By early 2025, Millie Bobby Brown coffee took a massive leap into the mainstream. It moved from niche online orders to the shelves of Walmart. And they didn't just bring the bags; they brought the cans.
Ready-to-drink (RTD) lattes are the holy grail for Gen Z. We’re busy. We’re on the move. Millie’s RTD line includes four specific flavors: Original Chill, Vanilla Bliss, Mocha Delight, and Caramel Drizzle. They’re priced at around $2.48 a can, which is actually pretty competitive compared to the $5+ you’d pay for a Starbucks equivalent.
Is It Actually Good? (The Brutal Truth)
Here’s where things get subjective. If you go to Reddit or Trustpilot, the reviews are... mixed.
Some fans absolutely love it. They say the Mocha Delight is "creamy perfection" and "not too bitter." They love that it’s only about 130 calories per can. But then you have the coffee purists. These are the folks who complain that the canned lattes don't taste enough like actual coffee and lean too heavily into the "milkshake" vibe.
There have also been some growing pains. In mid-2025, some customers reported shipping delays and customer service ghosting on the official website. It’s a common problem when a brand grows faster than its infrastructure.
The Keurig Partnership: 2026 and Beyond
As of early 2026, the brand has pushed even further into the home kitchen. Keurig Dr Pepper teamed up with Millie to launch Florence by Mills Coffee in K-Cup format. They even released a co-branded "K-Iced" coffee maker. It’s sleek. It’s lavender. It’s designed to look good on a dorm room desk.
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This move tells us one thing: they aren't going away. By partnering with a giant like Keurig, Millie is moving her brand from "influencer curiosity" to a household staple.
The Sustainability Question
Is it sustainable? Mostly. The canned lattes use recyclable aluminum. The beans are ethically sourced through the Rainforest Alliance.
However, the brand still faces criticism for a lack of transparency regarding its broader carbon footprint. While they are "cruelty-free" and "vegan" (mostly), there isn't a lot of data on their water conservation or specific supply chain labor audits. It’s better than the bottom-tier grocery brands, but it’s not exactly "activist coffee" yet.
What You Should Do Next
If you’re thinking about trying Millie Bobby Brown coffee, don't just blindly order the most expensive bundle online. Start small.
- Check Walmart First: The individual RTD cans are the cheapest way to see if you even like the flavor profile.
- Look for the K-Cups: If you have a Keurig, the "Mindful Moments" pods are usually the most consistent in terms of flavor.
- Read the Labels: If you have a dairy allergy, be careful. Most of the canned lattes contain real milk, though they are marketed under the "lifestyle" umbrella of a brand that is often vegan.
- Mind the Subscription: If you order from the official site, be wary of the "subscribe and save" option unless you're sure you want a monthly delivery; some users have found it tricky to cancel.
Millie Bobby Brown has managed to build a coffee brand that feels personal, even if it's manufactured on a massive scale. It’s not for the "black coffee only" snobs, and it doesn't pretend to be. It's sweet, it's lavender, and for a generation that treats coffee as a ritual rather than just a caffeine hit, it seems to be exactly what they wanted.