It’s been years since Miley Cyrus first stepped into that technicolor garden for Gucci Flora, and honestly, most celebrity brand deals should have fizzled out by now. They usually do. A few years of red carpet photos, a scent that eventually hits the discount rack, and everyone moves on. But the Miley Cyrus Gucci 2025 era is hitting differently. It’s not just about selling perfume anymore; it’s basically a case study in how a pop star can grow up without becoming boring.
Last year, we saw the launch of Something Beautiful, Miley’s visual album. It was moody. It was inspired by Pink Floyd’s The Wall. And naturally, the wardrobe was almost exclusively Sabato De Sarno’s vision for Gucci. This isn't the campy, hyper-saturated aesthetic of the Alessandro Michele years. It’s sleeker. It’s "indie sleek," as some fashion critics are calling it. You’ve probably seen the ads for the new Gucci Flora Gorgeous Gardenia Intense—she’s in a pale blue backless slip dress, looking less like a pop rebel and more like a Hollywood legend who just happens to have a lot of tattoos.
The Avatar Moment Everyone Missed
If you want to understand where Miley and Gucci are headed in 2025, look at the Avatar: Fire and Ash premiere last December. She didn’t just show up to look pretty; she was there because she performed "Stardust," the end-credits song for the movie.
She walked onto that blue carpet in a custom Gucci La Famiglia gown. It was a sleeveless, all-over sequin situation with a massive tulle skirt. What was interesting wasn't just the dress, but the choice to skip the heavy accessories—well, mostly. Fans on Reddit were losing their minds because she actually wore a necklace—a Messika diamond piece—which apparently is a rarity for her on the red carpet. She told reporters that Gucci feels like "family" to her now. That kind of loyalty is rare in an industry where stars jump ship for whichever house offers the biggest check.
Why the "Intense" Fragrance is a Big Deal
The partnership peaked this summer with the release of Gorgeous Gardenia Intense. It’s basically the "final boss" of the Flora line.
- The Scent Profile: It’s built on Italian mandarin, gardenia accord, and sandalwood.
- The Vibe: Miley described it to Dazed as being "glamorous yet earthy."
- The Price Point: Expect to drop between $155 and $190 if you’re picking it up at Sephora or a boutique.
Honestly, perfume ads are usually pretty cringe. But there's something about Miley standing in a field of flowers against the Los Angeles skyline—shot by Tyler Mitchell—that feels authentic. Maybe it’s because she’s been the face of this line for five years now. We’ve watched her go from the Endless Summer Vacation mullet to this voluminous, side-swept curly look that’s giving 70s rock goddess.
The Sabato De Sarno Factor
When Sabato De Sarno took over as Creative Director, people wondered if Miley would fit. Michele’s Gucci was loud, clashing, and weird—perfect for Miley’s Bangerz energy. De Sarno is about "Ancora." It’s about deep reds, clean lines, and a certain kind of "rich girl" minimalism.
Surprisingly, Miley pivoted perfectly.
Her 2025 style isn't about shocking people. It’s about "Something Beautiful" (the title of her album isn't a coincidence). She’s leaning into archival-inspired pieces and custom gowns that show off her frame without the "Wrecking Ball" theatrics. You see it in her choice of the Gucci Jackie 1961 bag she’s been spotted with lately—it’s classic, but she wears it with a vintage-style shirt and messy hair so it doesn't look like a costume.
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What Most People Get Wrong
People think these deals are just about the money. Sure, the check is massive—Miley’s net worth is hovering around $160 million in 2025, and Gucci is a huge part of that. But if you listen to her interviews, she talks about these scents like they’re part of her DNA. She told Hooks Magazine that the vanilla notes in the newer Gorgeous Orchid remind her of her younger self, while the florals remind her of her grandmother.
It’s personal.
Also, can we talk about her teeth? People on social media have been obsessed with her veneers for a year, but by the time the December 2025 premieres rolled around, everything seemed to have "settled." She looks softer. Less jarring. The fashion world is finally letting her be a "beauty" icon, not just a "wild" icon.
Practical Ways to Get the Look
You don't need a Gucci budget to pull off the Miley Cyrus Gucci 2025 aesthetic. It’s actually pretty simple if you break it down:
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- The "Indie Sleek" Base: Start with a high-slit black dress or a backless slip. It’s the foundation of almost every look she’s worn this year.
- The Contrast: Mix something very feminine (like a silk dress) with something rugged. Think messy, voluminous hair or a visible tattoo.
- The Scent Layering: Miley mentioned she uses different scents to create a "vibe" in the studio. Don't just spray once; find a "creamy" floral like the Gardenia Intense and make it your signature.
- Minimalist Hardware: If you're wearing sequins, skip the earrings. Let the fabric do the heavy lifting.
Miley is 32 now. She’s not the girl who licked the sledgehammer, but she’s also not a sanitized corporate spokesperson. She’s found this middle ground where she can wear a couture Gucci gown to an Avatar premiere and still feel like the girl from Tennessee who loves rock and roll. That’s why this partnership is still trending in 2025—it actually feels real.
To stay ahead of the curve, keep an eye on the upcoming 2026 awards season. Word is there’s a custom "Ancora Red" look in the works for her next major performance, likely continuing the trend of merging her visual albums with Gucci’s runway evolution. If you're looking to shop the vibe, start with the Flora fragrance samplers to see which "era" of Miley's scent profile actually matches your skin chemistry before committing to the full $190 bottle.