Miley Cyrus doesn't just show up for a photo shoot; she basically invades the brand's DNA and rewrites it. When the first miley cyrus gucci flora campaign dropped in 2021, most of us expected a standard, high-fashion editorial. Instead, we got a "kawaii" fever dream filled with fluffy kittens, pink flowers, and a rockstar playing an electric guitar in a garden. It was weird. It was colorful. It was exactly what Gucci needed to shake off the dust.
Fast forward to today, and that partnership hasn't just lasted—it has evolved. While many celebrity endorsements fizzle out after one season, Miley has stayed the course through major leadership changes at the Italian house. She survived the transition from Alessandro Michele’s maximalist whimsy to Sabato De Sarno’s more grounded, "ancora" vision. And honestly? The 2024 campaign for Gucci Flora Gorgeous Orchid might be the best thing they’ve done together yet.
Why the New Gucci Flora Gorgeous Orchid Hits Different
The latest chapter in the #FloraFantasy saga feels more personal. Shot in the shadow of the Hollywood sign, the campaign features Miley’s own Grammy-winning hit, "Flowers," as the soundtrack. It’s a meta-moment. You've got the woman who sang about buying herself flowers literally standing in a field of them, embodying the self-love she’s been preaching for years.
The scent itself is a bit of a curveball. Most floral perfumes are, well, just floral. But Gucci Flora Gorgeous Orchid is what the pros call an "ozonic floral gourmand."
What does that actually mean for your nose? Basically, they took the heavy, creamy sweetness of vanilla and hit it with a blast of fresh air.
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- Top Notes: A duo of vanillas.
- Heart Notes: Vanilla Orchid (the "noble flower" of this edition).
- Base Notes: Ozonic Accord (that "fresh rain" or "sea breeze" smell).
It’s an unconventional mix. Usually, gourmand scents—the ones that smell like desserts—feel heavy or "thick." By adding the ozonic notes, Gucci and perfumer Marie Salamagne managed to make a vanilla scent that feels light enough to wear in the middle of a Los Angeles heatwave.
The Evolution of the Flora Family
If you’re trying to keep track of the different bottles on your vanity, you aren't alone. The collection has grown into a full-blown garden. Each one is built around a specific flower, and Miley has different "vibes" for all of them.
Gorgeous Gardenia (The Pink Bottle)
This was the launchpad. It’s the "new beginnings" scent. It’s sweet, featuring red berries and pear, grounded by white gardenia and frangipani. It’s probably the most "crowd-pleasing" of the bunch, which explains why it’s a staple in so many collections.
Gorgeous Jasmine (The Turquoise Bottle)
Miley has said this one reminds her of "early mornings." It’s much more of a "clean" scent compared to the others. Grandiflorum Jasmine is the star here, but there’s a base of sandalwood and benzoin that keeps it from being too sharp or soapy.
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Gorgeous Magnolia (The Purple Bottle)
Launched in 2023, this one is for the free spirits. It uses Magnolia Alba, which is a pretty rare ingredient that requires a super specific distillation process. It has a "dewberry accord" that makes it smell a bit like a forest after it rains—fruity but earthy.
Behind the Scenes: Sabato De Sarno’s New Vision
There was a lot of chatter in the fashion world when Sabato De Sarno took over as Creative Director. People wondered if Miley’s "wild child" energy would fit his more refined, minimalist aesthetic. The 2024 miley cyrus gucci flora campaign answered that with a resounding yes.
Instead of the cartoonish, animated world of the early ads, the new visuals are cinematic. Miley is seen running through the Hollywood Hills, diving into a pool, and just... existing in her power. It’s less "fantasy" and more "dreamy reality."
It’s worth noting that the campaign was a massive production. Directed by Jacob Bixenman and Marcell Rév, with photography by Tyler Mitchell, it used the iconic Hollywood landmark as a backdrop to tell a story of empowerment. It’s a shift from being a character in a garden to being the hero of her own story.
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Does It Actually Last? (The Reality Check)
Let’s be real: celebrity-backed perfumes can be hit or miss when it comes to longevity. The Gucci Flora Gorgeous line is an Eau de Parfum, so it has a higher oil concentration than a splash or a toilette.
On average, you’re looking at about 5 to 6 hours of wear. The Gorgeous Orchid tends to linger a bit longer because of the vanilla base—vanilla molecules are heavier and stick to the skin better than citrus or light floral notes. However, if you're looking for a "beast mode" fragrance that stays on your coat for three days, this isn't it. These are designed to be intimate and airy, not overwhelming.
How to Choose Your Flora
Buying perfume online is a gamble. If you’re torn between the different iterations of the miley cyrus gucci flora collection, think about what you usually gravitate toward:
- If you love sweets: Go for Gorgeous Orchid. It’s the most "edible" smelling one because of the double vanilla, but the ozonic notes keep it from being cloying.
- If you want something classic: Gorgeous Gardenia is the safe bet. It’s feminine, bright, and very "pink."
- If you hate heavy scents: Gorgeous Jasmine is your best friend. It’s light, breezy, and great for the office.
- If you like a bit of mystery: Gorgeous Magnolia has that patchouli and blonde wood base that gives it a bit more "edge."
Actionable Tips for Fragrance Fans
If you're planning on picking up a bottle, keep these expert tips in mind to get the most out of it:
- Don't Rub Your Wrists: Seriously. It’s a common habit, but rubbing your wrists together after spraying crushes the delicate top notes (like the ozonic accord in Orchid) and makes the scent disappear faster. Just spray and let it air dry.
- Moisturize First: Scent "sticks" to oil. If you have dry skin, the perfume will evaporate quickly. Apply an unscented lotion or a tiny bit of Vaseline to your pulse points before spraying.
- Check the Batch: These bottles are beautiful (10% recycled glass with water-based lacquers), but they are sensitive to light. Keep them out of the bathroom—the humidity and light will turn that beautiful yellow or pink liquid into a funky-smelling mess within a year.
- Layering: Try layering Gorgeous Orchid over a simple vanilla body cream to really amp up that "gourmand" vibe without losing the freshness of the perfume's top notes.
The partnership between Miley and Gucci works because it feels authentic. She isn't just a face; she's the mood board. Whether she's rocking a brunette look in the Hollywood Hills or playing with kittens in a pink dreamscape, she’s made the Flora line her own. It’s a rare case where the celebrity and the scent actually make sense together.