You probably remember the 1997 fight. June 28, the MGM Grand in Vegas, and that absolute madness in the third round. Mike Tyson leaning in and taking a literal chunk out of Evander Holyfield’s right ear. It was one of the most shocking moments in sports history. Fast forward nearly three decades and that grisly bit of boxing lore has been transformed into a multi-million dollar snack.
Honestly, it’s kinda genius.
The Mike Tyson ear gummy, officially known as "Mike Bites," isn't just a gimmick that went viral for ten minutes. It’s the cornerstone of a massive cannabis empire called Tyson 2.0. If you’ve seen them in a dispensary or on a social media feed, you know the look: a gummy ear with a very deliberate, very specific piece missing from the top.
But there’s a lot more to these things than just a punchline about a 25-year-old grudge.
The Irony of the Mike Tyson Ear Gummy
The weirdest part of this whole story? Evander Holyfield is actually in on it.
For a long time, people assumed Tyson was just trolling his old rival. But in late 2022, the two former enemies teamed up to launch "Holy Ears." It’s basically the same product but under a collaborative banner. Tyson once famously said that if he’d been on cannabis back in ’97, he probably wouldn't have bit Holyfield’s ear in the first place. Now, they're selling the "medicine" together.
💡 You might also like: What Time Does Post Office Open Tomorrow? (The Truth About Sunday & Holiday Hours)
It’s a wild arc. You've got two guys who literally bled in the ring now sitting in commercials together joking about how "ears actually taste good."
What’s actually in them?
Most people assume these are just regular candy. They aren't. In states where it’s legal, Mike Bites are typically THC-infused edibles. We’re talking:
- Delta-9 THC: The standard stuff found in dispensaries.
- Delta-8 THC: Often sold in hemp-derived markets for a "milder" high.
- CBN variations: They recently launched "Night Bites," which include CBN to help people sleep.
Each gummy usually packs 10mg of THC, which is the standard "don't overdo it" dose for most casual users. They come in flavors like Black Raspberry, Sour Green Apple, and Watermelon. People who’ve tried them say the texture is "fleshy"—which is a bit unsettling given the shape—but the taste is surprisingly high-end.
Why You Can't Find Them in Every State
If you live in Colorado, you’re out of luck. At least, you won't find the ear shape.
Colorado has some pretty strict "No Fun" laws when it comes to edible shapes. Specifically, state law prohibits cannabis products from being shaped like humans, animals, or fruits to avoid attracting children. Apparently, a disfigured human ear falls under that "too enticing" umbrella.
In those markets, Tyson 2.0 has to pivot. They sell the same formula, but they press them into a boring "T" shape. It’s the same buzz, just minus the historical trauma.
The Business of Being Iron Mike
Tyson isn't just a face on the bag. He’s the Chief Brand Officer of Carma HoldCo, the parent company. By early 2025, reports indicated Tyson 2.0 was pulling in over $50 million in annual revenue. They’ve expanded into 20+ states and multiple countries.
It’s not just ears, either. They sell "The Toad" (a flagship strain named after the psychoactive toad venom Tyson is famously fond of) and have partnered with other legends like Ric Flair.
But let’s be real. The Mike Tyson ear gummy is why people walk into the shop.
👉 See also: Golden Retriever Husky Siblings Daycare Pickup: The Chaotic Reality of Managing High-Energy Packs
The 2026 Landscape: Lawsuits and Expansion
It hasn't all been smooth sailing. As of early 2026, the company has hit some legal turbulence. Tyson and Ric Flair actually filed a lawsuit against some of their business partners, alleging fraud and issues with how the brand was being valued. There were claims that the company was being touted as worth $120 million when the internal numbers looked more like $80 million.
Despite the courtroom drama, the product is still moving. In December 2025 alone, Tyson 2.0 saw over $500,000 in sales in specific regional markets like Nevada and Ohio.
How to Handle Your First "Bite"
If you're planning on picking up a pack of Mike Bites, don't treat them like a bag of Haribo.
- Check the Cannabinoid: Make sure you know if you're buying the Delta-9 version (stronger) or the Delta-8 version (available in more places but hits differently).
- Start with One: 10mg is a full dose for many. Don't be the person who eats four because "they taste like raspberry" and then forgets how to use a door handle.
- Mind the Legality: Even in 2026, crossing state lines with these can be a federal headache. Keep them where you bought them.
The Mike Tyson ear gummy is a rare example of a celebrity brand that actually understands its own mythology. It’s dark, it’s funny, and it’s turned a moment of professional disgrace into a massive financial win. Whether you're in it for the nostalgia or the actual effects, it’s a knockout bit of marketing that isn't going away anytime soon.
If you're looking to buy, your best bet is to use the store locator on the official Tyson 2.0 website. It'll show you exactly which dispensaries carry the "ear" shape versus the "T" shape based on your local state regulations. Stick to licensed retailers to ensure you aren't getting a knockoff with unregulated additives.