Honestly, walking into a Michaels during the holidays is either a dream or a total sensory overload. If you've ever tried to navigate those narrow aisles while clutching a giant roll of bubble wrap and a 7-foot pre-lit tree, you know the vibe. The michaels black friday ad 2024 basically set the stage for one of the most chaotic but rewarding shopping seasons for crafters and home decorators alike.
A lot of people think Black Friday is just one day. Wrong. Michaels actually kicked things off way early, starting their "Ten Days of Black Friday" event on November 21st. It ran straight through November 30th, which gave everyone a chance to breathe before the Cyber Monday madness hit.
The 70% Off Reality Check
The big headline in the michaels black friday ad 2024 was that "up to 70% off" sticker. You've seen it. It’s usually slapped on the stuff they really want to move, like those massive plastic storage bins or the specific Christmas floral stems that look like they belong in a Victorian parlor.
But here is what most people missed. The 70% off wasn't just a gimmick for the cheap stuff. It actually hit the big-ticket items. We're talking about the artificial Christmas trees. Michaels went hard on their tree collections this year, specifically their "North Carolina Spruce" and those ultra-realistic "exclusive" pines. If you were looking for a slim silhouette tree because your apartment is the size of a shoebox, that was the time to pounce.
Some of the specific doorbusters that actually lived up to the hype included:
- Simply Tidy Craft Storage: Most of the rolling carts and photo keepers were 50% to 70% off. The 16-case photo keeper—you know, the one every rainbow-color-coding enthusiast owns—dropped to about $11.99.
- Christmas Garlands: The Ashland brand garlands, like the Red Bow and Silver Bell version, were slashed from nearly $35 down to $10.49.
- Custom Framing: This is where the real pros saved. They did a massive 70% off custom framing deal, which is basically the only way anyone can afford to frame a large canvas without taking out a second mortgage.
Why the BOGO Deals Were Kinda Controversial
If you spent any time on Reddit or in the yarn aisles, you probably heard the grumbling. Michaels has this habit of doing "Buy One, Get One 50% Off" (BOGO 50) deals.
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Technically, that’s just 25% off each item if they are the same price. Hardcore crafters—especially the "yarnistas"—were a bit salty about this in 2024. Why? Because sometimes a flat 30% or 40% coupon is actually a better deal. However, the michaels black friday ad 2024 did sprinkle in some "Buy 2 Get 2 Free" on things like papercrafting stickers and specific frames. When you hit the "Get 2 Free" tier, you’re basically at 50% off, which makes the BOGO 50 look like peanuts.
The yarn situation was a bit of a mixed bag. Brands like Loops & Threads (their in-house heavy hitter) had some decent discounts, particularly on the Chenille Home Slim and Sweet Snuggles Lite. People were clearing shelves for their "crochet bee" projects. If you weren't there by 7:00 AM on Friday morning, the good colors were basically gone.
Making Sense of the Store Hours
Michaels stayed closed on Thanksgiving Day. Good for them, honestly. Everyone needs a break to eat stuffing and argue with their uncle. But they opened the floodgates at 7:00 AM on Black Friday.
If you're the type of person who likes to shop in your pajamas at 2:00 AM, the online deals actually mirrored the store prices for most items. The catch? Shipping. Unless you were spending enough to trigger the free shipping threshold, that "deal" on a $5 garland suddenly became a $15 garland. The "Buy Online, Pick Up In Store" (BOPIS) option was the real MVP here. You could snag the 70% off items from your couch and then wander into the store on Saturday once the initial stampede had died down.
The Rewards Program Secret Sauce
If you weren't a Rewards member during the 2024 sale, you basically left money on the table. It sounds like a corporate line, but it's true. They were offering up to 6% back in rewards for certain tiers.
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The michaels black friday ad 2024 mentioned "Bonus Rewards" on specific categories. So, if you bought $50 worth of Cricut accessories (which were already up to 50% off), you might have triggered a $5 or $10 reward voucher for later. It’s a loop. They get you back in the store in December to spend your "free" money on more glitter and hot glue.
What Happened with the "Glitches"?
Every year there’s a rumor about a price glitch. In 2024, there was some drama with the Christmas ribbon. Some scanners were showing one price while the registers were showing another—specifically a "Buy 1 Get 3 Free" that wasn't supposed to be active yet.
Most managers ended up honoring the lower price if the sign was still up, but it serves as a reminder: always double-check your receipt before you leave the parking lot. Those "Buy 2 Get 1 Free" deals are notorious for not "tripping" correctly if you accidentally pick one item that’s a slightly different SKU.
Practical Steps for Your Next Michaels Haul
Don't just wing it next time a big ad drops.
First, inventory your stash. There is nothing worse than buying three tubs of "silent night" glitter only to realize you have four unopened jars from 2023.
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Second, download the app. The physical ad is pretty, but the app has the "check store availability" feature. If the website says the 7-foot Pre-Lit Willow Pine is in stock at your local store, it probably is—but check the aisle number before you go. It saves you from wandering aimlessly through the bead section.
Third, look for the "Makers Haul" tags. These are usually end-caps with bundled items that offer a better value than buying individual pieces, especially for kids' craft kits which were a huge hit in the 2024 ad for under $10.
If you missed out on the 2024 doorbusters, keep an eye on the "Lowest Prices of the Season" events that typically pop up in late winter and early fall. The 70% off storage deals almost always make a comeback during those windows.
Check your current Rewards balance in the Michaels app to see if any vouchers from the holiday season are nearing their expiration date. Most vouchers are only valid for a few weeks, and it would be a shame to let that "glitter money" go to waste.