Honestly, walking into a Meijer during Black Friday week feels a little bit like a midwestern rite of passage. If you're from Michigan, Ohio, or Indiana, you know the drill. You aren't just there for a TV; you're there because you can grab a 75-inch screen and a gallon of milk in the same trip. The Meijer Black Friday ad 2024 didn't just drop a list of prices; it basically laid out a battle plan for the busiest shopping week of the year.
Most people make the mistake of waiting until Friday morning. Big mistake.
Meijer changed the game by splitting their 2024 event into phases. It wasn't just a "one day and done" thing. We saw a weeklong ad that kicked off on Sunday, November 24, followed by a specific 3-day "doorbuster" event that ran from Thanksgiving Day (November 28) through Saturday.
The Logistics: When to Actually Show Up
Timing is everything. In 2024, Meijer stuck to its guns by staying open on Thanksgiving Day, though they cut the hours back. Most stores opened at 6:00 AM and ushered everyone out by 5:00 PM so the staff could actually eat some turkey.
Black Friday itself? That was a 6:00 AM start for the general public.
If you were looking for the real "hidden" advantage, it was all in the mPerks app. Seriously. People who ignored the digital coupons essentially paid a "laziness tax." Meijer leaned heavily into "Santa Bucks" in 2024. These weren't just random discounts; they were tiered coupons—think $10 off a $50 purchase or $20 off $100—that you could stack on top of already discounted general merchandise.
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The Heavy Hitters: Electronics and Tech
You’d think everyone would go to Best Buy for a TV, right? Not necessarily. Meijer’s 2024 strategy was to offer competitive prices on brands like Vizio and Element, but with a twist: the checkout coupon.
Instead of just a flat discount, they loved giving you $50 or $100 off your next shopping trip.
- Element 55-inch 4K UHD TV: Listed around $179.99.
- Apple AirPods (2nd Gen): Dropped to $69, but often paired with a $20 or $30 store coupon.
- iPad (9th Gen): Remained a staple at roughly $229, again, with those mPerks rewards.
Let’s talk gaming. The PS5 Slim and Xbox Series X didn't see massive price cuts on the consoles themselves—manufacturers usually control those—but Meijer threw in store credit. Buying a console at Meijer basically paid for your Christmas ham and a couple of cases of pop. That’s the "Meijer Math" locals love.
The "BOGO $1" Legend
If you ask any Meijer regular about the Black Friday ad, they won't talk about iPads. They’ll talk about the shoes.
The Buy One, Get One for $1 deal on boots and shoes for the family is legendary. It’s a staple of the Meijer Black Friday ad 2024. It covered everything from winter boots to slippers. If you have three kids who all need new snow boots, this single deal usually saves more money than any tech discount ever could.
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Apparel and Home Good Steals
- Carter’s Apparel: Buy 1, Get 2 Free (Yes, two free).
- Columbia Puffer Jackets: Some styles dropped as low as $39.99 from a $180 MSRP.
- KitchenAid Mixers: The 5.5-quart models were 50% off, often landing around $224.
- Shark Vacuums: The Navigator Lift-Away Deluxe hit the $99 mark, which is pretty much the floor for that model.
Why the Toy Section Was a War Zone
Meijer knows their audience. They are a family store. In 2024, the toy deals were aggressive, especially on LEGO and Bluey.
We saw 50% off select LEGO sets, which is rare because LEGO is notoriously stingy with discounts. Then there were the "Buy One, Get One 50% Off" deals on brands like Nerf, Hot Wheels, and Barbie.
But here is the kicker: the "Saturday Only" deals. Meijer often hides a few extra toy coupons in the mPerks gallery that only go live the day after Black Friday. Most shoppers are exhausted by then, so the shelves are surprisingly well-stocked for the "Second Wave" hunters.
The Reality Check: Not Every Deal Was Great
Let's be real for a second. Not everything in the 48-page ad was a "must-buy."
Some of the "deals" on small kitchen appliances—like the basic $15 toasters or coffee makers—are the same prices you see during their "Ten for $10" sales earlier in the year. Also, the grocery-only Meijer locations (the smaller ones without the big general merchandise sections) didn't carry the TVs or the BOGO shoes.
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I saw plenty of people frustrated because they drove to a "Meijer Grocery" store expecting a 70-inch Vizio. Check the sign out front; if it doesn't say "Supercenter," you're probably just getting discounted cranberries and stuffing.
How to Win at Meijer Shopping
If you're still looking to squeeze value out of the Meijer ecosystem, you have to play the points game. In 2024, they offered double mPerks points on pickup and delivery orders for toys and electronics.
- Clip early: Load your mPerks coupons the Saturday before the sale starts.
- The "Next Purchase" Trap: Remember that those $50 coupons printed at checkout usually have a very short expiration date (often just 7-14 days). Don't let them rot in your console.
- Check the "Endcaps": The best clearance isn't always in the ad. The endcaps near the garden center often hold the "misfit" electronics that they just want to move.
Actionable Insights for Your Next Trip
If you missed the primary window for the 2024 doorbusters, your best bet is to pivot to the "Meijer Santa Bucks" which usually reappear in mid-December. Keep your mPerks app updated and set your "Home Store" correctly in the settings. This ensures the digital coupons you clip actually work when you hit the register. If you have leftover store coupons from Black Friday, use them on "Essentials" (diapers, detergent, pet food) to maximize your "real world" savings.