Meghan Markle has a weird relationship with the internet. Honestly, who wouldn't? After years of being arguably the most trolled person on the planet, her meghan markle social media advice isn't just some fluffy PR talk about "finding your light" or using the right preset. It’s survival advice.
She's been through the ringer. From the early days of The Tig—her lifestyle blog that felt like a glass of rosé with a best friend—to the strictly controlled @SussexRoyal era, and now her 2026 pivot with As Ever and American Riviera Orchard, she’s seen every side of the screen. People think she’s just anti-social media. That’s not quite it. She’s actually pro-boundaries.
The "Comments Off" Philosophy
If you’ve checked her @meghan account lately, you probably noticed something missing. The comment section. It’s gone. Totally dark.
Most influencers would call this "engagement suicide." If people can't comment, the algorithm doesn't push the post, right? Well, Meghan’s take is different. She calls it self-preservation. During a 2025 talk, she basically explained that she’s not interested in the "unfortunate cycle" where you either have to "like" something or say something nasty.
She’s basically hacked the system. Instead of letting random strangers scream into her digital void, she uses a "text overlay" strategy. Her social media manager sends her screenshots of what fans are saying—User Generated Content (UGC)—and Meghan literally scribbles a handwritten note over it. It’s personal. It’s her actual handwriting. It bypasses the toxic pile-on while still saying, "Hey, I see you."
Why Meghan Markle Social Media Advice Focuses on "The Filter"
There’s a quote she gave way back in 2018 that people still bring up because it’s so true it hurts. She said, "Flattery and criticism run through the same filter." Think about that.
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If you let the "OMG you're a queen" comments get to your head, you’re essentially opening the door for the "You’re terrible" comments to get to your heart. They both come from the same place: the opinions of people who don't actually know you.
Her advice for anyone—especially young women—is to stop tying self-worth to a number of likes. It's an easy thing to say, but Meghan lived it. She’s described the experience of quitting social media as "freeing." She’s not saying you have to delete your apps. She is saying you should probably stop treating them like a mirror.
The Real Cost of Being "Online"
Meghan and Harry have become massive advocates for online safety, especially for kids. They even unveiled the Lost Screen Memorial in New York recently. It’s a sobering installation: 50 smartphones, each showing the face of a child lost to the harms of social media.
Her advice here is less about branding and more about digital hygiene:
- Mimic the behavior you want to see: If you want your kids off their phones, you have to put yours down.
- Presence over pixels: An emoji laugh isn't a physiological response. We need real laughter.
- Safety by design: She’s pushing for tech companies to be held accountable, rather than just blaming parents.
The 2026 Strategy: Relatability vs. Perfection
A lot of PR experts, like Rhea Freeman, have been watching Meghan’s recent moves with a magnifying glass. The consensus? Meghan markle social media advice for brands is moving away from the "perfect royal" vibe toward "relatable human."
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People are tired of the polished, "I'm a Duchess" aesthetic. They want to know what her New Year's resolutions are. They want to see her spending time with friends (even if there’s a jar of jam strategically placed in the background).
The lesson for small business owners or personal brands is clear: stop trying to look like a corporation.
Meghan's current strategy involves:
- Direct Connection: Using that handwritten "scribble" style to talk to followers.
- Cause-Led Content: Shifting the spotlight from her own face to the organizations she supports.
- Strategic Silence: She doesn't post every day. She posts when she has something to say. It creates "scarcity," which actually makes people pay more attention when she finally does drop a video.
How to Apply the Meghan Markle Approach
You don't need a royal title to use these tactics. If your mental health is tanking because of your Instagram feed, take a page out of her book.
Turn off the noise. If you have a business, you might not want to turn off comments entirely, but you can certainly filter them. You can set time limits. You can decide that you aren't going to look at the "mentions" tab after 8 PM.
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Watch the "Comparison Trap." Meghan often points out that we don't know if someone was "born with it or if it’s a filter." It’s a cliché, sure, but when it’s coming from someone who has been professionally airbrushed and then professionally torn apart by tabloids, it carries weight.
Actionable Steps for Your Digital Life
If you want to follow the Meghan Markle blueprint for a healthier digital existence, start with these three moves.
First, audit your feed. Unfollow anyone who makes you feel like your life isn't "enough." Meghan's "chapter of joy" (as she called it in Colombia) is about intentionality. If a certain account triggers your anxiety, it’s gotta go.
Second, try the "Handwritten" touch. If you're a creator, stop using generic captions. Try writing something out on a piece of paper, snapping a photo of it, and posting that. It breaks the "AI" feel of modern social media and feels like a real human interaction.
Third, and this is the big one, separate your "self" from your "profile." You are not your engagement rate. Meghan’s ability to walk away from a platform with millions of followers proved that the world doesn't stop turning when you log off.
Ultimately, the best meghan markle social media advice is that you own the platform; the platform shouldn't own you. Whether she’s launching a new line of lifestyle goods or advocating for kids' safety, her goal is the same: creating a digital space that feels like a home, not a battlefield.
To make your own social media presence more "Meghan-esque," focus on creating high-value, occasional posts rather than daily filler. Shift your engagement to direct, private interactions or curated public responses that avoid the "wild west" of open comment sections. By prioritizing your own "self-preservation" and mental well-being over the demands of an algorithm, you actually build a brand that feels more authentic and sustainable in the long run.