Meghan Markle is back. Well, she never really left, but the version of her we're seeing in 2026 is a far cry from the royal-protocol-heavy Duchess of a few years ago. If you’ve been scouring the internet for the Meghan Markle lifestyle blog, you've probably noticed things look different. The "Tig" days are long gone. Even the much-hyped "American Riviera Orchard" title—the one with the calligraphy and the Montecito-centric vibes—has been swapped out.
It's called As Ever now.
Honestly, the pivot caught a lot of people off guard. Why change the name of a brand that already had a waitlist of hundreds of thousands? Meghan explained it herself: the original name felt too restrictive. It pinned her down to Santa Barbara. She wanted something that felt like a continuation of her old self, specifically her 2014 era.
The Evolution of the Meghan Markle Lifestyle Blog
The story doesn't start with the Sussexes moving to California. It starts with a glass of Tignanello wine.
Before the tiaras, there was The Tig. It was her "little engine that could," a digital space where she talked about everything from roasted chicken recipes to the importance of self-love. When she shut it down in 2017 to marry Prince Harry, fans were devastated. It was the ultimate "cool girl" handbook.
Fast forward to 2024. The world saw the first glimpse of American Riviera Orchard. It was peak "coastal grandmother." We saw Super 8-style footage of her in a lush kitchen, the smell of jam almost wafting through the screen. But by early 2025, the name was retired in favor of As Ever.
The new site isn't just a blog; it's a shop, a community, and a digital extension of her Netflix presence.
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What is She Actually Selling?
People love to talk about the jam. Yes, the raspberry preserve that started it all is still there. But the January 2026 drop proved she's moving into "quiet luxury" accessories.
Specifically, she just released a leather bookmark.
It’s called the "Fell Asleep Here" bookmark, and it retails for $18. It sold out in minutes. It’s made from vegetable-tanned leather and features her signature calligraphy. It's a tiny, handmade nod to her pre-acting days as a freelance calligrapher.
If you're looking for the full Meghan Markle lifestyle blog experience, the product line-up currently includes:
- Signature Fruit Spreads: The famous strawberry and raspberry jams.
- The "Moment to Unwind" Set: A $64 bundle with sage honey, peppermint tea, and that elusive bookmark.
- Home Scents: Candles like No. 084 (water lotus and sandalwood) and No. 519 (Moroccan mint).
- Kitchen Staples: Think pre-made crêpe mixes and flower sprinkles for baking.
The Netflix Connection
You can't talk about the blog without talking about the show. With Love, Meghan debuted on Netflix in early 2025. It wasn't a documentary about the Royal Family. It was a lifestyle series.
Think cooking, gardening, and entertaining friends.
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The show and the brand are basically married. When she uses a specific teapot on screen—like the Teabloom Celebration teapot—it usually ends up linked on her site. It’s a smart business move. It turns viewers directly into customers. However, it hasn't been without criticism. Some viewers have called the show "excessively lavish," pointing out that her "working mom" tips are hard to follow when you aren't living in a Montecito mansion.
What Most People Get Wrong
The biggest misconception? That this is just a hobby.
Meghan has been very clear: she views herself as a female founder and an entrepreneur. This isn't a side project to pass the time between charity galas. It's a calculated entry into the multi-billion dollar lifestyle market, competing with the likes of Gwyneth Paltrow’s Goop or Martha Stewart.
Another thing people miss is the "As Ever" meaning. In British English, it's a common sign-off for letters to friends. It's her way of saying she’s the same person she’s always been, despite the headlines. It’s a bit of a "take that" to the critics who say she’s changed.
Why It Matters Right Now
As we move through 2026, the brand is at a crossroads. Her PR team has seen some turnover, with long-time aides like James Holt and publicist Meredith Maines moving on. This has led to what experts call a "pivotal reset year."
She’s leaning into tangible products rather than just digital content.
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The strategy seems to be working for her core audience. The "As Ever" website recently faced glitches because of high traffic during the holiday season. People want a piece of that curated, sun-drenched California life. Whether it’s an $18 bookmark or a jar of honey, the "Meghan Effect" is still a very real thing in the retail world.
How to Live the "As Ever" Lifestyle
If you want to channel the vibe of the Meghan Markle lifestyle blog without spending a fortune, there are a few takeaways from her 2026 strategy:
- Elevate the Everyday: She talks a lot about making small moments—like tea or reading—feel special. Use the "nice" mugs. Light the candle.
- Handwritten Touches: Calligraphy is a core part of her brand. A handwritten note still goes a long way in a digital world.
- Local but Global: While she moved away from the "American Riviera" name, she still sources many products locally or from the UK to keep a sense of "story" in what she buys.
- Repurpose Packaging: Her jam jars are designed to be "time capsules" for love notes or small treasures once the jam is gone.
The Meghan Markle lifestyle blog isn't just a website anymore. It's a full-scale retail and media ecosystem. It’s about reclaiming a narrative that was lost for a few years. And honestly? Whether you love the brand or find it "out of touch," you’re probably going to keep watching to see what she drops next.
Actionable Insights for Following the Trend:
To stay updated on the latest drops, you should sign up for the waitlist at asever.com. The most popular items, like the "Moment to Unwind" sets, typically sell out within the first hour of an Instagram announcement. If you're looking for the exact aesthetic from her Netflix series, keep an eye on "Godmothers" books and specific kitchenware brands like Teabloom, as these are her frequent go-to's for staging.