So, you’ve finally reached the top of the Kamurocho real estate ladder. You’ve stomped the Leisure King’s karaoke dreams, outran the Electronics King, and navigated the weirdness of the Pleasure and Gambling Kings. Now, there’s only one guy left standing between Kazuma Kiryu and total dominance of the property market: the Media King Yakuza 0.
He’s flashy. He’s arrogant. Honestly, he’s kind of a jerk. But more than that, he represents the steepest difficulty spike in the entire Real Estate Royale minigame. If you think you can just breeze through his territory like you did the previous four, you’re in for a very expensive wake-up call.
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The Media King Yakuza 0 Explained (Simply)
The Media King is the final boss of the Five Billionaires. He controls the northern part of Kamurocho, specifically the area around Hotel District and Shichifuku Street. Unlike the earlier kings who might have felt like side-quests, this guy is the "endgame" content for Kiryu’s business empire.
His territory is expensive. Like, seriously expensive. While you were buying snack bars for a few million yen in the Leisure District, the Media King deals in properties that cost upwards of 1.2 billion yen. You aren't just playing for pocket change anymore; you’re playing for the soul of the city's most lucrative real estate.
Most players hit a wall here because they haven't prepared their bank accounts. If you don't have a few billion yen saved up from farming Mr. Shakedown, you’re going to be sitting around waiting for payout timers for a very long time.
What Most People Get Wrong About the 60% Challenge
When you hit 60% share in the Media King’s district, he doesn't send goons. He doesn't challenge you to a race. He drags you to Maharaja for a disco dance battle.
This is where the controllers start flying across the room.
The Media King Yakuza 0 is a beast on the dance floor. He’s arguably the second hardest AI dancer in the game, trailing only behind the legendary Miracle Johnson. He pulls off massive combos, uses Fever Actions constantly, and rarely misses a beat. If you try to play it safe, you will lose.
Here is the secret: it isn't just about hitting the notes. To beat him, you need to maximize your "steps." Every time you move your icon to a new tile, you should try to take as many extra steps as possible before the timing circle closes. It sounds counter-intuitive when you're stressed, but those extra steps are the only way to outscore his near-perfect AI. Also, try to trigger your Fever Action immediately when it's ready. Some players have noted that using your Fever can actually disrupt his rhythm and cause him to miss a move. It's not a guarantee, but in a game this tight, you take every advantage you can get.
Properties You Need to Own
You can’t just buy any old building to take down the Media King. You need the heavy hitters. These are the properties that actually move the needle on your percentage:
- Disco City Boy: The crown jewel. It’ll set you back about 1.2 billion yen, but it's essential.
- Telekura Rinrin-bo: A classic 80s telephone club that costs around 921 million.
- Hotel Mermaid and Hotel Diamond Palace: These are the big earners in the Hotel District.
- Pocket Circuit Stadium: This one is unique. You can't just buy it; you have to earn it by completing the Pocket Circuit storyline and befriending Fighter.
If you're stuck at 98% or 99% and can't figure out why, it’s almost always the Pocket Circuit Stadium. It’s a "Friendship Property," meaning it doesn't appear on the map for purchase. You have to put in the work with the little toy cars to get that final sliver of the Media King's soul.
Why the Media King Still Matters for Your Build
Why bother with all this? Is it just for the money? Not even close.
Defeating the Media King is the final requirement to unlock the Legend Style: Dragon of Dojima. This is Kiryu’s iconic fighting style from the rest of the series. Without finishing the Real Estate Royale, you’re stuck with Brawler, Rush, and Beast. Those are fine, sure, but the Dragon style is where Kiryu becomes a god.
Specifically, beating the Media King unlocks the final nodes on your standard style trees, allowing you to dump trillions of yen into your stats. If you want to take on the secret boss, Jo Amon, or just want to feel like a one-man army, the Media King is the gatekeeper you have to pass.
The Final 90% Confrontation
Once you crawl your way up to 90% control, the Media King stops being a businessman and starts being a Yakuza. He’ll call you out to the Shichifuku Parking Lot.
Honestly? The fight is easier than the dance battle.
He brings a small army of goons, and he himself is a fast, slippery fighter. He uses a style that's a bit of a precursor to some of the more agile bosses in later games. He has a lot of health, and he can punish you if you get greedy with combos.
My advice? Bring a Zap Gun. Or five. If you’ve been farming Mr. Shakedown (which you should be, because the Media King's area is a money pit), you can afford to buy the best weapons from Dragon & Tiger. If you want to fight "honestly," use Beast style to swing the motorcycles around the parking lot. The area is full of environmental weapons—use them.
Actionable Steps to Take Right Now
If you're currently staring at the Media King's map and feeling overwhelmed, do this:
- Stop the Grind: If you're low on cash, go find Mr. Shakedown. Use the "lose-and-win-back" strategy with the Deep Pockets skill to turn a few million into ten billion in under twenty minutes. You need that capital to buy the Media King out.
- Go Racing: Check your friendship with the Pocket Circuit Fighter. If you haven't finished his races, you can't hit 100% in this district. It's a long grind, but those toy cars are the key to the real estate kingdom.
- Practice Disco: Don't wait for the 60% challenge. Go to Maharaja now and practice "I'm Gonna Make Her Mine" on Hard. If you can consistently hit 6,000+ points, you'll smoke the Media King when the time comes.
- Assign the Right Staff: Use Miracle Johnson as your advisor for the big entertainment buildings. He’s expensive, but at this stage of the game, money is an illusion and results are everything.
Beating the Media King isn't just about completionism. It's about finishing the transformation of Kiryu from a low-level thug into the man who owns Kamurocho. Once he's down, the Legend begins.