Martha Stewart is basically the undisputed MVP of Super Bowl Sunday, and she doesn't even have to put on a helmet. While everyone else is arguing over bad calls or the price of stadium hot dogs, Martha is quietly—or not so quietly, if you saw her breakdancing—stealing the show during the commercial breaks.
It’s kinda wild when you think about it. Most celebrities do one big game ad and call it a career. Martha? She’s treated the Super Bowl like her own personal residency for years. Whether she’s getting a fake tattoo of Snoop Dogg or "gliding" in a pair of sneakers, she’s mastered the art of being "in on the joke" without ever losing her status as the ultimate authority on living well.
The Breakdance Heard 'Round the Living Room
If you tuned into Super Bowl LIX, you saw something you probably never expected to see in this lifetime: Martha Stewart breakdancing. Honestly, it was the highlight of the pre-kickoff festivities. Appearing in a spot for Skechers, the 83-year-old icon demonstrated the "Glide-Step" technology by literally dropping a beat and showing off moves that would make a teenager nervous.
"It almost feels like I'm gliding on air when I walk," she said in the ad. Then she actually did it. No stunt double, just Martha being Martha.
This wasn't just a random gag. It was a calculated move to show off the Hands-Free Slip-ins. The message was simple: if Martha can bust a move in these without them falling off or her needing to bend over to fix them, you can probably handle walking the dog in them. It was funny, a little bit weird, and perfectly Martha.
The Uber Eats Conspiracy and Method Acting
But she didn't stop at footwear. In 2025, Martha also joined a massive, star-studded ensemble for Uber Eats. This wasn't your typical "order a burger" commercial. It featured Matthew McConaughey playing a conspiracy theorist who believes football was actually invented just to sell people wings and nachos.
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The cast was a fever dream of pop culture:
- Charli XCX (bringing the "Brat" energy)
- Kevin Bacon
- Greta Gerwig
- Sean Evans (the Hot Ones guy)
The chemistry between Martha and Charli XCX was particularly golden. They did this "We listen and we don't judge" bit based on a TikTok trend. Martha’s best line? "Honestly, Charli, when my agent first sent me your name, I thought it was the Wi-Fi password."
Later, Martha admitted in interviews that working with McConaughey was actually a little bit "scary" because he stayed in character the whole time, making strange method-acting sounds between takes. You've gotta love the mental image of Martha Stewart, the woman who perfected the soufflé, looking confused while Matthew McConaughey hums aggressively in a trailer next to her.
Why Martha is the Secret Weapon for Brands
Brands pay upwards of $7 million or $8 million for 30 seconds of airtime. They can't afford a flop. Martha is the "safe bet" that isn't boring.
She has this weirdly specific superpower where she can bridge the gap between "Grandma's favorite gardener" and "Snoop Dogg’s best friend." It’s that duality. One minute she’s talking about her iconic first book, Entertaining, and the next she’s getting a (temporary) tattoo of Snoop’s face on her arm for a 2023 Skechers ad.
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Remember the T-Mobile "#BagofUnlimited" ad from Super Bowl 51? She and Snoop traded double entendres about "herb-roasted" snacks and "greenery" for thirty seconds straight. It was risky for a domestic icon, but it worked because she never blinked. She plays the straight man to the chaos around her.
The Evolution of the Martha Ad
In the early days, a Martha Stewart Super Bowl commercial was usually about her being a boss. Now? They're about her being a human.
We've seen her:
- Fly on a private jet piloted by Howie Long.
- Tumble in a gymnastics competition.
- Correct Mr. T on the spelling of Skechers (reminding everyone there is no "T" in the brand name).
- Re-enact TikTok trends with Gen Z pop stars.
She’s not just a spokesperson; she’s a cultural chameleon. She knows that to stay relevant in 2026, you have to be willing to poke fun at your own perfection.
What's Next for the Queen of the Big Game?
With the 2026 Super Bowl (Super Bowl LX) heading to Levi's Stadium in Santa Clara, the rumors are already swirling. We know Bad Bunny is headlining the halftime show, which is a massive culture-shifting moment. Don't be surprised if Martha finds a way to pivot her brand yet again to match that energy.
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Will she be teaching us how to make the perfect "Super Bowl Caesar's Salad" again? Probably. Will she be doing it while wearing a pair of light-up sneakers or using an AI-powered kitchen assistant? Also quite likely.
The takeaway for anyone watching these ads isn't just about what she's selling—it's about how she sells it. Martha Stewart has proven that "retirement" is a foreign concept and that the best way to win the Super Bowl is to be the person everyone wants to have a drink with at the after-party.
How to channel your inner Martha this Super Bowl Sunday:
- Focus on the "Glide": If you're hosting, don't stress the small stuff. Use the "don't judge" philosophy—if the dip is store-bought, just put it in a nice bowl.
- Embrace the Weird: If a celebrity-led conspiracy theory or a breakdancing octogenarian comes on screen, lean into the absurdity. That's what the day is for.
- The Snoop Factor: Find your polar opposite and start a project together. It worked for Martha, and it’ll probably work for your LinkedIn engagement, too.
For your own game day prep, look back at the Uber Eats "A Century of Cravings" campaign. You can actually find recipes for Martha’s specific Super Bowl Caesar's Salad online—it’s a solid reminder that even when she's joking around with McConaughey, the woman still knows her way around a head of romaine.