If you’ve spent more than five minutes on the internet over the last eight years, you know Maria Ciuffo. Well, you know Ria. Since 2017, she’s been the loud, relatable, and often polarizing voice behind some of Barstool Sports' biggest hits. But as her brand has grown from a Long Island intern to a legitimate media powerhouse, everyone seems to be asking the same thing: what does the Maria Ciuffo net worth actually look like in 2026?
Honestly, it’s complicated.
Digital creator wealth isn't like a corporate salary where you just look at a pay stub and call it a day. It’s a messy mix of base contracts, podcast performance bonuses, merch cuts, and those ubiquitous Instagram sponsorships that fill your feed. While the tabloids love to throw out random millions, the reality of her financial standing is tied directly to the "Chicks in the Office" empire.
Breaking Down the Barstool Contract
Barstool Sports doesn't just hand out money. They trade on personality. When Ria started, she was basically a kid. Now, she’s a veteran. In the world of Dave Portnoy and Erika Ayers Badan, "OG" status comes with significant leverage.
Most industry insiders estimate that top-tier Barstool talent—the kind who pull in millions of downloads and sell out live tours—are clearing mid-to-high six figures in base salary alone. But that’s just the floor. The real money for Maria Ciuffo comes from the backend.
Think about it. Every "Chicks in the Office" hoodie sold? She gets a piece. Every live show at the Wilbur or the Beacon Theater? A massive chunk. When you see those $450 VIP meet-and-greet tickets selling out in minutes, you’re looking at the engine driving that net worth higher.
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The Power of the "Chicks in the Office" Brand
You can't talk about Maria Ciuffo's money without talking about Fran. Francesca Mariano and Ria have built a symbiotic brand that is, frankly, more stable than many of the other shows at Barstool.
They’ve outlasted dozens of other podcasts.
That longevity translates to advertising rates. Advertisers like Zara, SKIMS, and various beauty brands aren't just paying for a shoutout; they’re paying for the trust Ria has built with a very specific, high-spending demographic. If Ria says a certain concealer works, her audience buys it. That conversion rate makes her "ShopMy" and affiliate link revenue a massive, passive income stream that most people completely overlook when calculating her worth.
Revenue Streams You Might Have Missed:
- Affiliate Marketing: She’s incredibly active on platforms like ShopMy, linking everything from $20 Zara pants to $600 Cult Gaia dresses.
- Live Touring: Live shows are high-margin. No studio overhead, just a stage and a microphone.
- YouTube AdSense: While the podcast is the main draw, their video views provide a steady monthly "mailbox money" check.
- Brand Ambassadorships: Outside of Barstool, her personal IG is a billboard for high-end skincare and lifestyle brands.
Estimating the Maria Ciuffo Net Worth in 2026
So, let's get into the numbers. Taking into account her tenure at Barstool, the massive success of the CITO brand, and her personal ventures, Maria Ciuffo’s net worth is estimated to be in the $1.5 million to $3 million range.
Is she a billionaire? No. But she’s incredibly wealthy for someone in her late 20s.
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It's also worth noting that she lives in one of the most expensive cities in the world. New York City eats through cash, but it also provides the backdrop for the lifestyle that makes her so marketable. Her value isn't just in her bank account; it's in her "reach." In 2026, followers are currency.
The "Ria" Effect: Why the Numbers Keep Growing
People love to hate on influencers, but Ria has a work ethic that’s hard to deny. She’s transitioned from being "the girl from Barstool" to a genuine pop culture authority.
The most interesting thing about her financial trajectory is the diversification. She isn't just relying on Dave Portnoy to sign a check anymore. She has built a personal brand that could, theoretically, exist entirely outside of the Barstool umbrella. That’s where the real wealth is created—when you own the audience, not just the platform.
How to Track Her Growth
If you want to see where her net worth is heading, don't look at her Instagram followers. Look at her engagement.
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- Are the live shows still selling out?
- Is the merch evolving?
- Is she landing legacy brand deals?
As long as she keeps the "Chicks" community active, those numbers are only going one way.
What This Means for You
You might not be looking to start a podcast at Barstool, but there's a lesson in how Maria Ciuffo built her wealth. She leaned into a niche—pop culture and reality TV—and stayed consistent for nearly a decade. She didn't try to be everything to everyone; she just became the "best friend" to a million listeners.
Next Steps for Your Own Brand:
- Identify Your Niche: Ria didn't talk about sports at a sports company; she talked about what she knew.
- Diversify Early: Don't rely on one platform. Use affiliate links, merch, and live events to buffer your income.
- Consistency is King: The "Chicks in the Office" schedule is grueling, but it's why they’re still here.
Wealth in the digital age is about staying power. Maria Ciuffo has plenty of it.