You’ve seen the sign. If you’ve ever driven through the Mission Valley area or cruised down toward the more industrial pockets of San Diego, the March and Ash Telegraph location is hard to miss. It’s not just a shop. Honestly, it feels more like a high-end boutique or a well-curated library than a place where you’d buy a pre-roll. Most people think all dispensaries are created equal, just neon signs and bulletproof glass. They’re wrong.
March and Ash changed the game in Southern California by leaning into a "concierge" model that actually treats people like adults. The Telegraph Canyon Road location in Chula Vista is a prime example of this. It’s a massive 3,000-square-foot space that serves as a hub for both the seasoned enthusiast and the grandmother who’s just trying to find a topical cream for her stiff joints.
The Reality of Shopping at March and Ash Telegraph
Walk inside and you'll notice something immediately. It isn't dark. It isn't sketchy. The Telegraph location is bright, airy, and features wood-clad walls that make you feel like you’re about to buy a luxury watch.
The staff doesn't just point at a jar. They’re trained. Extensively. When you visit March and Ash Telegraph, the "concierges" (as they call them) are basically walking encyclopedias of terpene profiles and cannabinoid ratios. This matters because the modern market is confusing. You aren't just choosing between "stoned" and "not stoned" anymore. You’re navigating a complex world of THCA, live resin, solventless rosin, and minor cannabinoids like CBN for sleep.
Why the Chula Vista Location Hits Different
Chula Vista is a unique beast. It’s a community that value convenience but also expects a certain level of respect and sophistication. For a long time, residents here had to drive deep into San Diego proper to find high-quality, legal options.
The Telegraph spot filled a massive void.
It’s strategically located at 885 Telegraph Canyon Rd. It’s easy to get to. Parking isn’t a nightmare—which, let’s be real, is a rare feat for any popular business in San Diego County. They didn't just dump a store in a parking lot; they integrated into the neighborhood.
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The Product Curation Problem
Most dispensaries carry whatever is cheapest or whatever sales rep visited them that week. March and Ash is different. They have a massive selection, sure, but it’s curated.
You’ll find the heavy hitters like 710 Labs, CBX (Cannabiotix), and Connected Cannabis Co. But they also stock smaller, craft brands that you might not find at the massive corporate chains. This variety is crucial. If you’re a connoisseur looking for a specific strain of cold-cured rosin, they likely have it. If you’re a budget shopper looking for a reliable ounce that won't break the bank, they have that too.
The inventory at March and Ash Telegraph is updated constantly. It has to be. In California, the "drop" culture is real. Brands release limited batches of flower, and if a shop isn't on top of their ordering, they miss out. Telegraph rarely misses.
Breaking Down the Customer Experience
Let’s talk about the flow. You check in at the front desk. You need a valid ID. Don't forget it. No ID, no entry—doesn't matter if you're 21 or 91.
Once you’re through the doors, you aren't rushed. That’s the biggest takeaway. In many shops, there’s a line behind you and a budtender breathing down your neck to make a choice. At Telegraph, you can wander. You can look at the displays. You can actually read the labels.
If you want help, it’s there. If you want to be left alone to browse the iPads and build your own order, you can do that too. It’s a hybrid model that respects the introverts and the extroverts equally.
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Legal Compliance and Local Impact
San Diego County has been a bit of a rollercoaster when it comes to cannabis regulations. Chula Vista, specifically, took its time to get the framework right. March and Ash Telegraph isn't some fly-by-night operation. They are fully licensed, which means every single product on their shelves has been through rigorous Phase 3 lab testing.
This isn't just about red tape. It’s about safety.
When you buy from a licensed shop like this, you know there’s no vitamin E acetate in your vapes. You know there are no pesticides in your flower. You know the THC percentage on the label is actually accurate (within the state-mandated variance).
Furthermore, the tax revenue generated from this single location is significant for Chula Vista. We’re talking about funds that go back into local infrastructure, parks, and public services. It’s a symbiotic relationship that the company has worked hard to cultivate through local outreach and clean-up events.
Addressing the "Corporate" Myth
Some people criticize March and Ash for being "too big" or "too polished." There’s a segment of the community that misses the old "trap shop" vibes—the dark rooms and the cash-only handshakes.
That’s nostalgia talking.
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The reality is that the "polished" nature of March and Ash Telegraph is what allows the industry to survive. It’s what makes your mom comfortable walking in to ask about CBD for her arthritis. It’s what ensures the employees have health insurance and fair wages. Being professional isn't the same as being "corporate" in a negative sense; it’s about being reliable.
Delivery vs. In-Store at Telegraph
While the in-store experience is great, the delivery side of the Telegraph location is a massive operation. They’ve invested heavily in their fleet.
- The Tech: Their online ordering system is actually functional. It’s not a clunky third-party app that crashes every five minutes.
- The Speed: Because they are based right on Telegraph Canyon Rd, they can hit most of Chula Vista, Bonita, and Eastlake remarkably fast.
- The Discrete Factor: The cars aren't covered in giant green leaves. They’re professional. Your neighbors don't need to know your business unless you want them to.
What You Should Know Before You Go
First-timers often get overwhelmed. Don't.
Start by checking their website before you head over. They almost always have "daily deals" or specific brand pop-ups. You might find a "Buy One, Get One for a Dollar" deal on your favorite gummies just by checking the menu ten minutes before you leave the house.
Also, bring cash if you want to avoid the ATM fees, though they do take debit cards (with a convenience fee, as is standard in the industry due to federal banking restrictions).
Practical Steps for Your Visit
- Check the Menu Online First: The March and Ash Telegraph menu is live. What you see is what they have. This saves you from the disappointment of a product being sold out by the time you drive there.
- Ask About Terpenes: Don't just ask for the "highest THC." Ask what will make you feel the way you want to feel. The staff at Telegraph is specifically trained to explain why Myrcene might make you sleepy while Limonene might pick you up.
- Join the Loyalty Program: It’s actually worth it. You earn points on every dollar spent. Over time, those points turn into significant discounts. If you’re a regular, you’re essentially throwing money away if you don't sign up.
- Respect the Neighborhood: The parking lot is shared with other businesses. Be a good neighbor. Don't consume your products in the parking lot. It’s illegal, and it makes it harder for the shop to maintain its good standing with the city.
The cannabis landscape is moving fast. Brands come and go. But by focusing on the "human" side of the retail experience, the March and Ash Telegraph location has managed to become a staple of the South Bay. Whether you’re looking for high-end concentrates or just a pack of mints to help you sleep, the approach remains the same: education first, sales second.
Take advantage of the concierge service. Talk to the person behind the counter. They often have insights on new brands or "staff favorites" that aren't necessarily the most expensive items on the shelf. This is how you find the real gems in a crowded market.