You’ve probably seen the name floating around TikTok or caught a glimpse of her on a Netflix trailer recently. Maranda Johnson isn't just another name in a crowded market. She’s one of the youngest faces at Allure Realty, the high-octane, minority-owned brokerage in South Florida that’s been making waves for more than just selling houses.
Most people know her as the on-and-off partner of rapper Kodak Black. But if you look past the headlines about her personal life, there’s a real story about a 21-year-old trying to navigate the shark-infested waters of luxury real estate while the world watches. Honestly, it’s a lot to juggle.
The Allure Realty Connection
Maranda Johnson real estate isn't a solo act. She’s part of the squad at Allure Realty, which, if you aren't familiar, is the firm owned by Sharelle Rosado. This is the same brokerage featured in Selling Tampa. Sharelle didn't just hire Maranda; she basically took her under her wing.
Working at Allure isn't your typical 9-to-5 desk job. The firm focuses on high-end properties in South Florida, a market that is notoriously competitive. Maranda joined when she was just 21. Think about that for a second. Most 21-year-olds are figuring out how to do their own taxes, and she’s out here trying to close deals in one of the hottest real estate markets in the country.
She’s mentioned in interviews, like with Shoutout Miami, that the learning curve was steep. She wasted money on courses that didn't go anywhere and fumbled a few early deals. It’s refreshing to hear an agent actually admit that. Most people on Instagram make it look like they sold a $10 million mansion on their first day.
Why the Netflix Show Changes Everything
If you haven't seen it yet, Maranda is a central figure in the Netflix series Wags to Riches. The show premiered in January 2025 and follows the lives of women who are partners of high-profile athletes and entertainers.
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This is where things get tricky for her professional brand. Being on a reality show is great for visibility, but in real estate, your reputation is everything.
- The Pro: Massive reach. Every episode is basically a commercial for her and Allure Realty.
- The Con: The "reality TV" stigma. Some high-net-worth clients prefer privacy over someone who has a camera crew following them.
She seems to be leaning into it, though. Maranda has been very vocal about wanting to be a role model for young women and showing that you can be an entrepreneur and a mother simultaneously.
More Than Just Property Lines
One thing people get wrong about Maranda Johnson is thinking she’s only doing real estate. She’s been a hustler since high school. We’re talking about someone who was selling snacks, swimwear, and even coloring hair before she even had a driver's license.
She also runs Seven Lux Cosmetics. It’s a beauty brand she launched back in 2018. She even took a huge risk early on by getting her products into a storefront in Soho, NYC, called Flying Solo. Imagine shipping your inventory to a city you’ve never visited and paying $500 a month in rent just to see if it sticks. That’s the kind of grit that actually helps in real estate because, let's face it, real estate is 90% rejection and 10% grit.
A Typical Day in South Florida
When she isn't showing houses or filming, Maranda is pretty much a local through and through. She’s mentioned her perfect day involves grabbing lunch at The Juicy Crab—classic—and then driving through some of the more architectural neighborhoods in South Florida just to look at the houses.
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That’s actually a trait of a good agent. You have to actually like houses. If you aren't obsessed with the architecture and the vibe of a neighborhood, you’re just a salesperson.
Facing the Skeptics
Look, let’s be real. People are going to talk. Because of her relationship with Kodak Black and their children, Queen Yuri and Prince Kapri, there’s always going to be drama in the comment sections. In 2024, there was a lot of public back-and-forth with Jammiah Broomfield that made the rounds on blogs.
Does that hurt the Maranda Johnson real estate brand? It depends on who you ask. In the modern era, "clout" is a currency. If her name is trending, her listings get more eyes. But if you’re a serious seller, you want to know if she can actually close.
So far, she’s credited her success to lead generation systems and the "sisterhood" at Allure. Sharelle Rosado is known for being a tough but fair mentor, and Maranda often refers to her as her "real estate mom."
How to Actually Work with Her
If you are looking for Maranda, you’re looking at the South Florida market. Specifically areas like:
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- Miami
- Fort Lauderdale
- Boca Raton
She’s licensed under Allure Realty, so that’s the primary point of contact. She’s also very active on Instagram, where she mixes her personal life with property tours.
Actionable Insights for Aspiring Agents
If you're looking at Maranda's career and thinking about jumping into real estate yourself, here’s what you can actually learn from her trajectory:
- Find a "Mom": Not literally, but find a mentor like Sharelle who has already paved the way. Don't try to reinvent the wheel.
- Eat the Risk: Maranda admits she bumped her head a few times. Don't be afraid to fail on your first few deals; it's part of the tuition.
- Diversify: Don't let real estate be your only identity. Her cosmetics line and TV presence provide a safety net and a lead funnel.
- Location Matters: She chose a high-volume, high-glamour area that matches her personal brand.
Real estate is a long game. Whether Maranda stays in the spotlight or shifts more toward her other businesses, she’s already carved out a specific niche that most people twice her age are still trying to find.
To verify her current listings or see her latest work with the Allure team, check the official Allure Realty website or follow her updates on social media.