Everyone thinks they know how to shop Lowe's. You show up at 6:00 AM, grab a $1.00 poinsettia, maybe a drill, and call it a day. But if that's your only plan for the Lowe's Black Friday ad 2024, you’re honestly leaving a lot of money—and free gear—on the table.
I’ve been tracking home improvement sales for years. Trust me, the 2024 flyer was a different beast. It wasn't just a list of prices; it was a strategy map for anyone trying to renovate without draining their 401k. Between the "Bucket of Gifts" and the early member-only drops, the "actual" Black Friday was just the tip of the iceberg.
The Timeline: It Started Way Before Friday
Most people wait for the turkey to get cold before they start looking at ads. Big mistake.
The Lowe's Black Friday ad 2024 actually started leaking in early November, but the deals went live in waves. Early "Black Friday Buildup" offers kicked off as early as October 24. These focused heavily on the big stuff—refrigerators, washers, and those massive 7-foot Bluetooth-enabled Nutcrackers that everyone was obsessed with.
Here is how the 2024 schedule actually shook out:
- Late October: "Buy One, Get One" (BOGO) tool deals launched.
- November 22: Early Black Friday online deals went live at midnight.
- Thanksgiving Day (Nov 28): Stores closed, but MyLowe’s Rewards members got exclusive early access to doorbusters online.
- Black Friday (Nov 29): Doors opened at 6:00 AM local time.
If you weren't a MyLowe’s Rewards member, you basically started the race with a flat tire. The online exclusives on Thanksgiving meant the best stock—like those $99 DeWalt and Craftsman kits—was often picked over before the sun even came up on Friday.
The "Bucket of Gifts" and the 6:00 AM Dash
Okay, let's talk about the first-come, first-served chaos. Lowe’s did something pretty wild this year. The first 25 MyLowe’s Rewards members to walk through the door at 6:00 AM on Black Friday didn’t just get a "thanks for coming." They got a "Bucket of Gifts" valued at up to $150.
Inside those buckets? It varied by location, but most people found a mix of Armor All car care kits, small hand tools, and—most importantly—a 20% off coupon valid for the following weekend. That coupon was capped at a $100 discount, which is basically free money if you were planning on buying a miter saw or a new vanity anyway.
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It’s kind of funny, actually. You see people sprinting for the $1.00 poinsettias (which were limited to 12 per customer, by the way), but the real pros were the ones making sure they were in that first group of 25.
The Meat of the Ad: Doorbusters That Mattered
The Lowe's Black Friday ad 2024 was about 30 pages of "stuff," but only a few categories were truly "lowest price of the year" tier.
Power Tools (The BOGO Strategy)
Lowe's leaned hard into the "Buy a Starter Kit, Get a Tool Free" model. This is where DeWalt, Cobalt, and Craftsman fans usually lose their minds. In 2024, the DeWalt 20V MAX 2-Tool Combo Kit was down to $149, but the real kicker was the "Free Tool" offer on the 24V Cobalt Brushless kits.
Basically, you’d buy the battery and charger set for $149 and walk away with a $100 circular saw or reciprocating saw for zero dollars. If you’re building a tool library, that’s the only way to do it.
Major Appliances: The "Buy More, Save More" Trap
Appliances were up to 40% off, which sounds great. But honestly? The best deals were the rebates.
- You could save an extra $100 on laundry pairs over $1,396.
- LG had specific "extra $500 off" bundles if you bought four or more pieces.
- Free basic installation on dishwashers over $599 via a mail-in rebate.
If you just bought one fridge, you got a decent deal. If you replaced your whole kitchen, you saved thousands. That’s the nuance people miss.
Holiday Decor: The "Grinch" Factor
2024 was the year of the inflatable. The 8-foot lighted Bluey and the 72-inch Grinch tree were all over the ad. Most of these were marked down about 20-30%, but the real savings were on the basics. 100-count LED light strings and fresh-cut trees (where available) are always loss leaders to get you in the door.
What Most People Got Wrong
Here is the truth: People obsess over the "doorbusters" and ignore the "staples."
I saw people fighting over a $19 shop vac while ignoring the 50% off Levolor custom blinds. If you have a whole house to outfit with shades, that 50% discount is worth ten times more than a cheap vacuum.
Also, the "MyLowe's Money" was a huge factor. Members earned points on every purchase that turned into "money" for future trips. During Black Friday, those points often tripled. If you spent $2,000 on a kitchen suite and weren't logged into your rewards account, you literally threw away $100 or more in future credit. Kinda painful to think about, right?
Navigating the Ad Like a Pro
If you’re still looking at the remnants of the Lowe's Black Friday ad 2024 or preparing for the next cycle, keep these points in mind:
- Check the Model Numbers: Sometimes, "Black Friday Specials" are models made specifically for the sale with slightly lower specs. Check the SKU. If it’s only available for one week, be wary.
- The App is Better: The Lowe’s app had "Flash Deals" that weren't even in the printed ad. These popped up at 8:00 PM EST on certain nights.
- Price Match is Hit or Miss: Lowe’s officially says they price match, but many Black Friday ads are excluded if they are "limited quantity" or "doorbusters." Don't rely on it.
- Local Inventory: Just because it's in the ad doesn't mean your store has it. Use the "Find My Store" feature on the website at 12:01 AM to see if that specific 12-gallon shop vac is actually on the shelf in your town.
Moving Forward: Your Next Steps
Don't just wait for the next big ad to drop. There are ways to keep these savings going throughout the year.
First, download the Lowe’s app and join the MyLowe’s Rewards program immediately. It’s free. You don’t need the credit card (though that gets you 5% off every day), just the free loyalty account. This ensures you get the "Member Deals" emails which often mirror Black Friday pricing during random weeks in the spring.
Second, track the "Clearance" section online. Often, the items that didn't sell during the Black Friday rush get marked down even further in January to make room for patio furniture.
Finally, if you have a big project coming up, go to the Pro Desk. Even if you aren't a contractor, if you're buying a certain volume of lumber or flooring, they can sometimes run a "VSP" (Volume Savings Program) quote for you that beats the Black Friday price anyway.
Instead of just chasing the hype, look at the SKU numbers of the items you want now. Compare them to the 2024 ad prices. If the current "sale" is within 10% of the Black Friday price, just buy it now. The stress of the 6:00 AM crowd isn't worth $20.