Honestly, it feels like Gabby Allen has lived about fifteen different lives since she first stepped onto our screens back in 2017. You remember that year. The year of the "Blazin' Squad" references and that incredibly awkward heart-rate challenge. Most people still associate her with the neon lights of Mallorca, but if you've been paying attention lately, she’s basically a completely different person now.
She's 33. She's a business mogul. And as of early 2026, she’s officially "hung up her Love Island boots" for good.
It’s been a wild ride. From the high of winning Love Island: All Stars in 2025 to the brutal reality of Celebrity SAS: Who Dares Wins this year, Gabby has finally stopped trying to find love on camera. About time, right?
What Really Happened With Love Island Gabby Allen
If we’re being real, the "original" Gabby—the one who coupled up with Marcel Somerville—was defined by a relationship that ended in a pretty messy, public way. We all saw the headlines about the Mexico cheating scandal. It was brutal.
But 2025 was supposed to be her redemption arc. She went back in for Love Island: All Stars and actually won the damn thing alongside Casey O’Gorman. For a minute there, it looked like the fairytale was finally sticking. Fans were obsessed. They were the "it" couple of the winter season.
Then, reality hit. Or rather, the outside world hit.
By May 2025, they’d split. Amicably, they said. But Gabby later admitted that being in the villa is just... fake. Not the feelings, maybe, but the environment. You're in a bubble. Once you're out and you have two businesses to run and a life to lead, trying to maintain a relationship with someone at a "different stage" (Kaz Crossley’s words, not mine, though she was spot on) is exhausting.
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The Aftermath of the Win
After the split with Casey, things got a bit weird. There was that whole flirty exchange on Aftersun with Blu Chegini. People were convinced they were the next big thing.
But if you look at where she is now, in January 2026, the dating stuff has taken a massive back seat. She’s called her love life "dead," and honestly? She sounds relieved.
Moving From Bikinis to Combat Boots
The biggest shift for Love Island Gabby Allen hasn't been who she's dating, but what she's doing to her body and mind. If you caught her on Celebrity SAS recently, you saw a side of her that the ITV editors usually leave on the cutting room floor.
She was breaking down. Not over a boy, but over the death of her father, Mike, who passed away from a brain tumour when she was just 20.
It’s easy to forget these influencers are actual humans with heavy baggage. She opened up about her scoliosis surgery, too—the one where she had to learn to walk again at 12 years old. That grit? That’s what’s fueling her 2026 era.
"One of the reasons I chose to take part in this experience is to show the world that there is more to me than bikinis and dating."
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She’s not just saying it for the 'gram. She’s actually doing it.
The Fitness Empire Is The Real Story
While everyone was busy tweeting about her and Casey, Gabby was quietly building a legitimate fitness business.
It’s called Shape Up With Gabby. And unlike a lot of "celeb workouts" that are just a PDF and a prayer, this thing is actually intense. We’re talking:
- Progressive overload tracking.
- Cycle syncing (to workout with your period, not against it).
- A community of women who actually show up.
She’s a qualified PT. She’s been a dancer her whole life. She actually knows what a Bulgarian split squat is supposed to feel like (painful, mostly).
Why She’s Done With Reality Dating
You won't see her on Love Island Games Season 3. You won't see her as a bombshell in a summer season. She’s explicitly said she’s looking toward shows like Strictly Come Dancing or I’m A Celeb.
She’s outgrown the villa.
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It’s a lesson in brand evolution, really. She took the 15 minutes of fame from 2017, stretched it through a win in 2025, and used it to pivot into a space where she doesn't need a man to stay relevant.
Actionable Takeaways from Gabby’s Journey
If you’ve been following Gabby's career, there are a few things we can actually learn from how she handled the transition from "Islander" to "Expert":
- Niche Down Early: Gabby didn't just do "lifestyle." She stuck to fitness because that was her pre-fame background. It made the transition believable.
- Own Your Narrative: When the Marcel stuff happened, she was open. When the Casey split happened, she didn't hide. It kills the "scandal" before it starts.
- Diversify Your Challenges: Moving from dating shows to grueling physical challenges like The Challenge and SAS changed how the public perceives her strength.
- Value Your Time: As she told The Mirror at the BAFTAs: "I have two businesses, I don't have time to see anyone." Focus on your own growth first.
The era of Love Island Gabby Allen is over. The era of Gabby Allen, the wellness mogul, is very much here.
If you're looking to follow her lead, your best bet isn't signing up for a dating app. It's probably downloading her app and finally learning how to do those squats properly.
Next Steps for You
- Check out the Shape Up With Gabby app if you’re looking for a structured 6-week program that actually focuses on form over "skinny" aesthetics.
- Watch her Celebrity SAS episodes on Channel 4 catch-up to see the psychological breakdown of how she moved past her "Islander" persona.
- Follow her 2010 tempo rule in your next workout: 2 seconds down, 0 at the bottom, 1 second up. It’ll change your muscle engagement entirely.