Coloring your hair is an investment. You spend three hours in a salon chair, drop a couple hundred dollars, and walk out feeling like a different person. Then you go home and realize that the wrong shower routine can strip that vibrant copper or cool ash blonde in about four washes. It’s frustrating. People often look for a solution that doesn't cost thirty dollars a bottle but still keeps their hair from looking like a bale of hay. That’s usually where Love Beauty and Planet Conditioner Blooming Color Murumuru Butter enters the conversation.
It’s a drugstore product that acts like it’s from a boutique. Honestly, the packaging is what catches most people first, but what’s inside—specifically that Amazonian murumuru butter—is what actually does the heavy lifting for color-treated strands.
The Science of Murumuru and Why Color Fades
Most people think color fades just because of the sun or "harsh water." While those are factors, the real culprit is a lifted cuticle. When you dye hair, you’re chemically forcing the outer layer of the hair shaft to open so pigment can get inside. If you don't seal that door back shut, the pigment just slides right back out every time you get it wet.
Murumuru butter is fat. It’s a highly emollient fat sourced from the Astrocaryum murumuru palm tree in the Amazon. It is remarkably similar to cocoa butter but has a higher fatty acid content, particularly lauric acid. This allows it to penetrate the hair shaft more effectively than some heavier, synthetic silicones that just sit on top and make your hair feel "greasy-shiny" instead of actually hydrated.
When you apply Love Beauty and Planet Conditioner Blooming Color Murumuru Butter, you’re essentially laminating the hair. It smooths the cuticle down. Smooth cuticles reflect light, which is why your hair looks "vibrant." It’s not that the conditioner is adding more color; it’s that it’s preventing the light from scattering off a rough, damaged surface.
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It Isn't Just About the Butter
The scent is a massive part of the experience here. They use Bulgarian rose petal oil. It’s not that fake, powdery "grandma" rose scent. It’s juicy. It’s green. If you’ve ever walked through a flower market in the morning, that’s the vibe. The brand claims it’s "ethically sourced," which is a big buzzword, but in this case, it refers to the Rose Absolute being a byproduct of the rose water industry in the Valley of the Roses.
But let’s get real about the "clean" aspect. This conditioner is vegan and PETA-certified cruelty-free. It’s 92% naturally derived. For some, that’s a dealbreaker. For others, it’s just a nice bonus. The formula is silicone-free. That is a double-edged sword. Silicones provide that instant "slip" that makes detangling easy, but they can also cause buildup over time, leading to limp hair. Without them, this conditioner relies on plant-based ingredients to provide that glide. You might notice you have to work it in a bit more than a traditional Pantene or Garnier, but the long-term payoff is less "weighed-down" hair.
Does it actually work for all hair types?
Not necessarily. If you have extremely fine, thin hair, you’ve got to be careful. Murumuru butter is heavy. It’s meant for deep hydration. If your hair is baby-fine, you might find that using this from root to tip makes your hair look flat by noon.
On the flip side, if you have thick, curly, or high-porosity hair that’s been bleached to high heaven, this stuff is a godsend. High-porosity hair has gaps in the cuticle. It drinks up moisture. Love Beauty and Planet Conditioner Blooming Color Murumuru Butter fills those gaps. It’s especially effective for those who do at-home glosses or semi-permanent tints like Manic Panic or Arctic Fox, which tend to bleed easily.
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The Sustainability Factor (Without the Fluff)
The bottles are made from 100% recycled plastic. That’s cool. It’s also important to note that the bottles themselves are recyclable, though the pumps—as is the case with almost every brand—are usually not. If you want to be truly eco-conscious, you’re better off buying the versions with the screw caps or repurposing the pump for your next bottle.
The "fast-rinse" technology is another claim they make. Basically, they’ve engineered the conditioners to break down faster when they hit water so you spend less time rinsing and save water. It sounds like a gimmick, but if you actually time yourself, you'll notice it doesn't leave that slimy residue that takes three minutes of scalding water to wash away. It’s a subtle difference, but it matters if you’re trying to keep your water bill down or your environmental footprint small.
What People Get Wrong About Color Care
There’s a common misconception that a conditioner can "save" a bad dye job. It can't. If your stylist fried your hair or the color wasn't deposited correctly, no amount of murumuru butter will fix the structural damage. What this conditioner does is maintenance. It’s preventative.
You also shouldn't use it as a leave-in unless you have very coaly, Type 4 hair. Because it’s designed to be rinsed, leaving it in can sometimes cause "hygral fatigue" if your hair stays too wet for too long under a layer of butter. Rinse it out. Let it do its job for three to five minutes, and then get it out of there.
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Real World Application: The "Gloss" Trick
If you want to maximize the "Blooming Color" aspect, here is a trick professionals sometimes use with plant-based conditioners:
Mix a tablespoon of Love Beauty and Planet Conditioner Blooming Color Murumuru Butter with a tiny drop of a color-depositing shampoo or a semi-permanent tint. Because the murumuru butter is so good at sealing the cuticle, it helps "lock" that tiny bit of extra pigment into the hair during your regular conditioning cycle. It’s like a DIY five-minute toning mask.
Things to watch out for:
- Over-conditioning: If your hair starts feeling "mushy" when wet, you're using too much. Dial it back to once every other wash.
- Scent sensitivity: The rose is strong. If you’re someone who gets migraines from floral scents, this is not the bottle for you.
- Build-up: Even though it's silicone-free, oils can build up. Use a clarifying shampoo once every two weeks to reset the canvas.
Actionable Steps for Vibrant Hair
To actually see a difference in your color longevity with this product, you need a system. Stop washing your hair in hot water. It’s the number one killer of color. Use lukewarm or, if you’re brave, cold water to rinse.
- Step 1: Wash with a sulfate-free shampoo. Sulfates are detergents that strip everything, including the murumuru butter you're trying to put in.
- Step 2: Squeeze the excess water out of your hair before applying the conditioner. If your hair is dripping wet, the conditioner just slides off. It can’t penetrate.
- Step 3: Focus the Love Beauty and Planet Conditioner Blooming Color Murumuru Butter from the mid-lengths to the ends. Your scalp produces its own oils; it doesn't need the butter.
- Step 4: Use a wide-tooth comb to distribute the product while you're still in the shower. This ensures every strand is coated.
- Step 5: Rinse with the coolest water you can stand. This further helps the murumuru butter "set" and seal the cuticle.
Consistent use is the only way to see the "blooming" effect. It’s about cumulative health. By the third or fourth week, you’ll likely notice that your hair feels less like straw and more like actual hair, and those expensive highlights will still look like they belong on your head rather than down the drain.