Losing 70 pounds: What Most People Get Wrong About the Long Haul

Losing 70 pounds: What Most People Get Wrong About the Long Haul

Seventy pounds is a massive number. It is. Honestly, it’s about the weight of a medium-sized Golden Retriever or a few cinder blocks. When you decide you need to figure out how to lose 70 pounds, the internet usually greets you with two extremes: the "lose it in three months" cabbage soup crowd and the "slow and steady wins the race" folks who tell you that losing half a pound a week is plenty.

Both are kinda wrong.

If you're carrying an extra 70 pounds, your biology is currently working against you, but it’s also remarkably adaptable. I’ve seen people do this. It isn’t about some "secret" metabolic trick or a specific brand of overpriced supplement. It’s about managing the inevitable rebellion your body will stage around month three. Most people fail not because they lack willpower, but because they don't understand the math of a long-term caloric deficit or how to manage the hormonal shift that happens when you drop significant mass.

The Brutal Reality of Metabolic Adaptation

Your body loves you. Truly. But it loves you in a way that wants to keep you exactly as you are right now because, from an evolutionary standpoint, fat is a survival insurance policy. When you start trying to figure out how to lose 70 pounds, you are essentially trying to cancel that insurance policy.

The National Institutes of Health (NIH) has funded extensive research on this, most notably through studies involving "The Biggest Loser" contestants. Kevin Hall, Ph.D., a lead researcher at the NIH, found that as people lose massive amounts of weight, their resting metabolic rate (RMR) often drops much further than predicted. This is called adaptive thermogenesis. Basically, your body becomes "too efficient." It learns to do more with less fuel.

This means that if you started your journey needing 2,500 calories to maintain your weight, by the time you've lost 40 pounds, your "maintenance" might not just be lower because you’re smaller—it might be lower because your thyroid hormones have dipped and your nervous system is trying to save energy. You'll feel colder. You’ll fidget less. You’ll be tired.

To beat this, you cannot just "eat less" forever. You have to cycle.

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Why 1,200 Calories Is Usually a Trap

We need to talk about the 1,200-calorie myth. For many people, especially men or taller women, dropping straight to 1,200 calories is a recipe for a binge three weeks later.

If you want to lose 70 pounds, you have to play the long game. Think of it like a marathon, not a sprint, but a marathon where the terrain keeps changing. You might start at 2,200 calories and lose weight easily for a month. Then it stops. This is the plateau. Instead of cutting to 1,000 calories and starving yourself, you actually might need a "diet break."

Research published in the International Journal of Obesity (the MATADOR study) showed that people who took two-week breaks from their calorie deficit every two weeks actually lost more weight and kept more muscle than those who dieted continuously. They weren't "cheating." They were eating at their new maintenance level to tell their brain, "Hey, we aren't starving in a cave, you can keep the metabolism humming."

The Protein Leverage Hypothesis

Protein isn't just for bodybuilders. It is the single most important lever in your diet.

There’s a concept called the Protein Leverage Hypothesis, proposed by researchers David Raubenheimer and Stephen Simpson. It suggests that humans will continue to eat until they meet a specific protein threshold. If you eat foods low in protein, you will stay hungry and keep eating carbs and fats to find that missing amino acid "fix."

When you’re aiming for a 70-pound loss, aim for roughly 0.8 to 1 gram of protein per pound of your target body weight.

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  • It keeps you full.
  • It has a high thermic effect (it takes more energy to burn protein than fat).
  • It protects your muscle.

If you lose 70 pounds and 30 of it is muscle, you’ve just wrecked your metabolism. You'll look "skinny fat" and you'll likely gain it all back because muscle is the engine that burns calories while you sleep.

Resistance Training Is Not Optional

You don't have to live on a treadmill. Please don't live on a treadmill.

Steady-state cardio is fine for heart health, but it’s a mediocre tool for massive weight loss. Why? Because your body gets very good at it. If you run three miles every day, eventually your body figures out how to run those three miles using 20% less energy.

Lifting weights is different.

When you perform resistance training—squats, presses, rows—you create micro-tears in the muscle. The repair process requires energy. More importantly, maintaining that muscle requires energy 24/7. Even if you only lose two pounds a month, if you are getting stronger, you are winning the war.

A Note on Walking

Don't sleep on walking. It’s the "cheat code" of weight loss. It doesn't spike cortisol like a high-intensity interval training (HIIT) session might, and it doesn't leave you so ravenous that you eat the entire pantry afterward. Aiming for 8,000 to 10,000 steps is often more effective for long-term fat loss than a 30-minute soul-crushing spin class.

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The Psychological "Wall" at 30 Pounds

Most people can white-knuckle their way through the first 20 or 30 pounds. The excitement carries them. But then, the "middle miles" hit.

This is where the 70-pound goal feels impossible. You’ve worked so hard, you’ve lost a lot of weight, and you still have 40 pounds to go. This is where the "paper towel effect" comes in.

Imagine a brand new roll of paper towels. If you take off 10 sheets, the roll looks exactly the same. But when the roll is half empty, taking off 10 sheets makes a massive visible difference. Weight loss is the same. The last 20 pounds will change your appearance more than the first 50. You have to trust that the process is working even when the mirror is being a liar.

Fiber, Sleep, and the Boring Stuff

Let's be real: no one wants to hear about sleep. It's boring. But if you’re sleeping five hours a night, your ghrelin (hunger hormone) is going to be screaming, and your leptin (fullness hormone) will be silent. You will crave sugar. You will fail.

  • Eat 30g of fiber a day. It’s basically a gastric balloon made of vegetables.
  • Drink water before meals. A study in the journal Obesity found that drinking 500ml of water 30 minutes before meals led to greater weight loss.
  • Track everything. Just for a while. Not because you have to be obsessive, but because humans are statistically terrible at estimating how much they eat. We usually underestimate by about 30-50%.

What Really Matters in the End

How to lose 70 pounds isn't a mystery. It’s a math problem combined with a psychological endurance test.

You’ll have days where you eat a pizza. Fine. Don't "start Monday." Start at the next meal. The people who lose 70 pounds are the ones who stopped trying to be perfect and started being consistent. They accepted that some weeks the scale wouldn't move, and they didn't use that as an excuse to quit.

They focused on non-scale victories. Can you tie your shoes without holding your breath? Does your seatbelt fit differently? Are you stronger?

Actionable Steps for the First 48 Hours

  1. Calculate your TDEE (Total Daily Energy Expenditure). Use an online calculator, but treat it as a guess. Subtract 500 calories from that number. That is your starting point.
  2. Audit your protein. Don't change what you eat yet, just see how much protein you're actually getting. Most people realize they're only getting 40-50g when they need 120g+.
  3. Clear the "friction" foods. If there is a specific food you cannot stop eating once you start (for me, it’s cereal), get it out of the house. Don't rely on willpower when you're tired at 9:00 PM.
  4. Take "Before" photos. You will hate them. Do it anyway. In six months, they will be your most prized possession.
  5. Commit to a daily walk. 30 minutes. No excuses. Listen to a podcast, call your mom, whatever. Just move.

The weight didn't come on in a month, and it won't leave in a month. But a year from now, you’ll be glad you started today instead of another "next Monday." Consistency is the only magic pill that actually works.