You’ve probably seen the name popping up in your LinkedIn feed or perhaps in a footer of a high-ticket coaching site. Honestly, if you search for a Lisa Williams marketing director, you’re going to find a few different people. It’s kinda confusing. One is a veteran in the healthcare digital space, another is a powerhouse in the personal growth world, and then there’s the one currently making waves at Boardsi.
It’s not just about a job title. It’s about how these women have navigated a landscape that’s basically shifted from "buy an ad in the paper" to "optimize your AI-driven search intent."
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The Boardsi Factor and Modern Networking
Let’s talk about the Lisa Williams currently serving as the Marketing Director at Boardsi. She’s been in that seat since early 2021. If you aren't familiar, Boardsi is that "corporate matchmaker" platform that links executives with board positions. It's a high-stakes game.
Before she was steering the ship at a Las Vegas-based executive recruitment firm, she was an entrepreneur. She owned Tootsies Shoes. Imagine going from managing the inventory and merchandising of a boutique shoe store to handling the brand identity of a company that puts people on boards of directors. It’s a wild pivot. But it makes sense. Retail is the ultimate training ground for understanding what people actually want to buy.
She’s also got this background in interior design from Cal State Chico. You might think, "What does furniture have to do with marketing?" Everything. It’s about visual storytelling. Whether you’re staging a living room at Pottery Barn (where she worked for years) or staging a brand for a global executive network, the psychology is the same. You’re creating an environment where people feel comfortable saying "yes."
The Other Lisa: Digital Strategy and Healthcare
Then there is the other Lisa Williams marketing director—actually Lisa Williams-Scott. She’s a different beast altogether. We’re talking 25+ years in the game. She literally wrote the book on this stuff: When Everybody Clicks: Sustainable Digital Marketing.
She’s been the Senior Director of Growth & Loyalty at PeaceHealth and held major roles at OHSU. While the "other" Lisa is matching executives with boards, this Lisa is matching patients with the right medical care using data-driven funnels. She’s the one judging the US Search Awards. She’s the one who was doing digital marketing before Google was even a thing. Seriously.
- She led a cardiovascular service line that drove $1.12 million in direct margin.
- She managed a massive data project to unify provider and location info across complex health systems.
- She’s a mentor for Emerging Leaders, helping diverse pros get into tech.
The nuance here is important. If you’re looking for a marketing director who understands the "growth and loyalty" side of a massive non-profit health system, you’re looking for the Portland-based Lisa. If you’re looking for the one building the brand of a fast-growing executive platform, you’re looking for the Boardsi Lisa.
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Execution vs. Just Having "Ideas"
There’s actually a third one. Lisa Williams Marketing, the fractional CMO. She worked with Jack Canfield—the Chicken Soup for the Soul guy—for nearly twenty years.
She’s the person people call when they have a $30,000 retreat to sell and no idea how to build the funnel. She’s big on the "behind the curtain" energy. She’s worked with the L.A. Lakers and Disney On Ice. Her whole vibe is about turning intellectual property into scalable products.
It’s easy to get these names mixed up. But when you look at the track records, a pattern emerges. These women aren't just "marketing directors" in the corporate sense where they sit in meetings and look at slide decks. They are executors.
Why This Matters for Your Business
Most people get it wrong because they think a marketing director is a one-size-fits-all role. It isn’t.
If you’re a founder, you have to know which type of "Lisa" you need. Do you need the retail-to-corporate brand builder? The data-heavy healthcare veteran? Or the fractional CMO who can turn your book into a seven-figure course?
The reality of marketing in 2026 is that the "Director" title is becoming more about orchestration than just execution. You’re managing AI tools, freelance creators, and shifting algorithms.
Actionable Insights for Marketing Leadership
If you’re trying to emulate the success of someone like Lisa Williams marketing director, or if you’re looking to hire someone of that caliber, here’s the real talk:
- Diversify the background. Don't just hire a "marketing major." Look for the person who ran a shoe store or studied interior design. They understand the human element of the transaction.
- Focus on "Sustainable" growth. Take a page out of the When Everybody Clicks playbook. Stop chasing the latest hack and build a system that actually converts care searches into appointments (or leads into sales).
- Be the "Pro in the Room." As Kathleen Seeley once said of the fractional CMO Lisa, the best directors bring clarity and speed. If a marketing meeting doesn't end with a clear list of who is doing what by Tuesday, it was a waste of time.
Whether it’s healthcare, executive recruitment, or personal development, the role of a marketing director is to bridge the gap between a "cool idea" and a "deposit in the bank."
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Start by auditing your current marketing leadership. Are they just generating "awareness," or are they building a "growth and loyalty" engine like the veterans in this field? If you can't answer that, it's time to rethink the strategy. Build a roadmap that focuses on the consumer experience first, then layer the technology on top. That’s how you actually get people to click.