If you had told a Real Housewives of Beverly Hills fan five years ago that Lisa Rinna would become a fixture on the high-fashion circuit, they probably would’ve laughed. I mean, we’re talking about the woman famous for a signature shaggy bob and QVC dusters. But look at her now. Honestly, the "Rinnaissance" is real. The most surprising part of her total brand overhaul? Her tight-knit, almost symbiotic relationship with Marc Jacobs.
It isn't just about sitting in a front row. It's about a 60-something woman completely reinventing herself as a high-fashion muse. When Rinna showed up at the Marc Jacobs Spring 2025 show at the New York Public Library on February 3, 2025, she didn't just attend. She basically owned the room. She was rocking a royal blue midi skirt, chunky heels, and those signature Marc Jacobs sunglasses that have become her unofficial uniform.
The Pivot from Bravo to the Runway
Let’s be real: leaving RHOBH was the best career move Rinna ever made for her closet. About two weeks after she hung up her diamond, the fashion world came knocking. It started with Kenzo in Paris, but Marc Jacobs is where she found a kindred spirit in "camp." Jacobs has always loved a provocateur. Rinna, with her "own it" attitude and willingness to look absolutely ridiculous for the sake of art, fits that mold perfectly.
She’s spoken candidly about this shift. She basically decided to say "yes" to everything. That led to her walking the runway for brands like Rotate and appearing in major shoots. But her connection to Marc Jacobs feels different. It’s less of a transaction and more of a shared vibe.
That Viral Sunglasses Moment
You probably remember the Christian Cowan X Le Specs campaign where she posed completely nude—just her and the eyewear. While that wasn't a Marc Jacobs campaign, it set the stage for her "fashion risk-taker" persona. Since then, she’s been spotted constantly in Marc Jacobs eyewear.
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Why does it work?
- Contrast: Putting a soap opera legend in avant-garde, "dollcore" outfits creates a friction that fashion editors love.
- Age Defiance: Rinna is 62. Seeing her in platform boots and bleached brows (which she debuted recently) challenges the idea that "mature" women have to dress "appropriately."
- The Hustle: She’s a worker. Whether it's selling diapers or couture, she commits 100%.
What Really Happened at the Spring 2025 Show
The Marc Jacobs 2025 show was a whole thing. Rinna arrived in a look that people are still dissecting. We’re talking a royal blue flared skirt with heavy embroidery and a black cardigan sweater. It sounds simple on paper. It wasn't. It was styled with these massive white platform shoes and a tiny mini bag.
She sat alongside people like Tracee Ellis Ross and Sofia Coppola. It’s a weird mix, right? But that’s the Marc Jacobs universe. He mixes the downtown cool kids with the legends of pop culture. Rinna is now firmly in the "legend" category for him.
Some people on social media have been kinda brutal. They’ve compared her recent experimental looks—especially the platinum blonde "brush-up" hair and bleached brows—to Jack Skellington or a mad scientist. But here’s the thing: she doesn’t care. In a recent interview with Perfect Magazine, she described her look as "head to toe couture" and admitted she wants to "freak people out."
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The "Dollcore" Trend
At the New York show, Rinna and Tracee Ellis Ross were the faces of the dollcore movement. It’s this trend of wearing bright, oversized, almost toy-like clothing. It's cartoonish. It’s loud. And for a woman who spent years in the "Beverly Hills Uniform" of tight dresses and blowouts, this pivot to Marc Jacobs’ oversized, experimental silhouettes is a massive middle finger to traditional beauty standards.
Why Marc Jacobs Chose Rinna
Fashion is often about "the new." But Jacobs has a history of choosing icons with staying power. He’s used Cher, Winona Ryder, and Victoria Beckham. Rinna brings a specific kind of American energy. She’s "the hustle" personified.
Plus, there's the family connection. Her daughters, Amelia Gray and Delilah Belle, have been in the modeling world for years. Amelia, specifically, has become a high-fashion darling. By aligning with the whole family, Jacobs taps into multiple generations of "cool."
Key Lessons from the Rinna-Jacobs Era
If you’re looking at Lisa Rinna and wondering how she pulled this off, it boils down to a few very specific strategies. This isn't just luck; it's a blueprint for a brand pivot.
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- Commit to the Bit: You can’t do high fashion halfway. If you’re going to wear the 7-inch heels, you have to walk in them like they’re sneakers.
- Ignore the "Age-Appropriate" Narrative: Rinna is proving that the fashion world is finally bored with 20-year-olds being the only ones in the spotlight.
- Find a Creative Partner: Her relationship with Marc Jacobs gives her legitimacy. It’s a stamp of approval from the "Pope of New York Fashion."
- Use Social Media for Shock Value: She knows her bleached brows will get more clicks than a standard red carpet gown. She’s playing the algorithm.
Moving Forward: What’s Next for Rinna?
We’re likely going to see a formal, dedicated campaign soon. While she’s been a "friend of the house" for a while, the buzz around her 2025 appearances suggests something bigger is brewing. Whether it's a dedicated eyewear line or a capsule collection, the Rinna-Jacobs partnership is the most interesting thing happening in celebrity fashion right now.
To really understand the impact, you have to look at how other "Housewives" are trying to follow her lead. They’re all showing up to Fashion Week now. But none of them have the "Marc Jacobs" seal of approval. That’s because Rinna isn't trying to look "pretty"—she’s trying to look "fashion." There is a huge difference.
If you want to channel a bit of this energy without wearing a 3-foot wig, start with the basics. Look into the Marc Jacobs "The Tote Bag" or his latest sunglass collection. They are the entry points to the world Rinna is currently ruling. Next time you're getting dressed, maybe ask yourself: "Would this freak people out just a little bit?" If the answer is yes, you're on the right track.
Next Steps for Your Style Evolution:
- Audit your "safe" pieces: Identify three items in your closet you wear just because they're "appropriate" and consider replacing them with something that has more "character."
- Invest in Statement Eyewear: As Rinna proves, a bold pair of sunglasses can carry an entire look, even if you're (hypothetically) wearing nothing else.
- Follow the "Yes" Rule: Next time an opportunity arises that feels outside your comfort zone—style-wise or career-wise—try the Rinna approach and just say yes.