Laverne & Shirley: Why the Brew-Hoppers Still Matter Today

Laverne & Shirley: Why the Brew-Hoppers Still Matter Today

Milk and Pepsi. It sounds gross, honestly. But for anyone who grew up watching Laverne & Shirley, that weird drink combo is basically the calling card of a generation.

If you look at the ratings today, it’s hard to wrap your head around just how massive this show was. We’re talking "everyone in America is watching this at 8:00 PM on Tuesday" massive. It wasn't just a hit; for a while in the late 70s, it was the number one show in the country. It even knocked All in the Family off its throne, which apparently caused some awkward dinner conversations in Penny Marshall's house since she was married to Rob Reiner at the time.

The Happy Days Connection You Might've Forgotten

The whole thing started as a gamble. Garry Marshall—Penny’s brother and the mastermind behind a literal empire of sitcoms—needed a date for Fonzie and Richie on Happy Days. Enter Laverne DeFazio and Shirley Feeney.

They weren't the typical "TV girls" of 1975. They were loud. They were blue-collar. They worked at a brewery, for crying out loud. Audiences lost their minds over them. Garry saw the spark and pitched a spinoff to ABC before he even had a script. He basically told the network, "It’s about two girls from the other side of the tracks," and they bought it on the spot.

Life at Shotz Brewery

The show dropped us into late-50s Milwaukee. Laverne and Shirley lived in a basement apartment and spent their days capping bottles at Shotz Brewery. It was a simple setup, but the magic was in the physical comedy.

Penny Marshall (Laverne) and Cindy Williams (Shirley) were like a female Laurel and Hardy. You’d see them getting stuck in folding beds, wrestling with giant pizzas, or trying to act sophisticated at a high-society party while wearing clothes they clearly couldn't afford.

And then there were the guys. Lenny and Squiggy.

Michael McKean and David Lander created those characters in college, and they brought a level of weirdness that sitcoms usually avoided back then. Every time they burst through the door with that iconic "Hellooo!" greeting, you knew things were about to get chaotic. They were greasy, socially inept, and somehow totally endearing.

What Really Happened Behind the Scenes?

The chemistry on screen was gold, but off-screen? It was complicated. Honestly, it's one of those classic Hollywood stories where the pressure of a massive hit starts to grate on everyone.

🔗 Read more: Ass Like That: Why Eminem’s Weirdest Satire Still Confuses Everyone

There were rumors for years about the two leads not getting along. While they definitely had their moments of friction—mostly because they were both perfectionists about the comedy—the real explosion happened in 1982.

Cindy Williams got pregnant.

You’d think a top-rated show would just write the pregnancy in or work around it. But the producers (and this is the part that still feels wild) supposedly wanted Cindy to work on her actual due date. She ended up walking away from the show in its final season. She sued Paramount, the friendship with Penny went cold for decades, and Shirley just... vanished.

The show tried to keep going as just Laverne, but it wasn't the same. The heart was gone. It’s a bit of a tragedy, really, that a show built on the "best friends forever" trope ended with the stars not speaking for 30 years. Luckily, they did eventually make up before Penny passed away in 2018.

The Weird Legacy: Cartoons and California

Most people remember the Milwaukee years. The "Schlemiel! Schlimazel!" chant while skipping down the street. But the show took some bizarre turns.

  1. The Move to Burbank: In Season 6, they packed up and moved to California. The brewery was gone; they worked at a department store called Bardwell's. Most fans agree this is where the "jumping the shark" vibes started to set in.
  2. The Army Cartoon: There was a literal animated spinoff called Laverne & Shirley in the Army. They had a talking pig sergeant. It was the 80s; don't ask.
  3. The Guest Stars: Before they were huge, people like Jay Leno, Ted Danson, and Anjelica Huston all popped up on the show.

Why we still care in 2026

The reason Laverne & Shirley works even now—whether you're watching clips on YouTube or catching reruns—is that it’s fundamentally about two people who have nothing but each other. They’re broke, their jobs suck, and they’re constantly failing at romance. But they have that apartment, those "L" monogrammed sweaters, and a friendship that (on screen, at least) was bulletproof.

🔗 Read more: Ian Tyson Four Strong Winds: The Story Behind Canada’s Greatest Song

If you’re looking to revisit the best of the series, skip the later California years. Stick to the Milwaukee era. "The Dating Game" in Season 6 is a classic, but the "Supermarket Sweep" episode in Season 4 is arguably the peak of their physical comedy. Watching them try to win a grocery-grabbing contest is a masterclass in timing.

How to Channel Your Inner Laverne (Actionable Steps)

If you’re feeling nostalgic or just want to capture that 70s-does-50s energy, here’s how to do it:

  • Watch the "Happy Days" Pilot: Find the episode "A Date with Fonzie" (Season 3, Episode 11). It's the DNA of the whole show.
  • The Pepsi/Milk Challenge: Don't actually drink it. Or do. But know that Penny Marshall actually drank that stuff in real life.
  • Visit the "Apartment": If you're in LA, the exterior used for the Burbank years is at 419 North Sierra Bonita Avenue. The Milwaukee house? That was just a set on the Paramount backlot.
  • The Monogram Move: If you want the look, the "L" on the sweater wasn't a costume designer's idea—Penny Marshall did it so the audience could tell the two girls apart in wide shots. It's a cheap, iconic DIY fashion hack.

The show reminds us that you don't need a fancy life to have a great story. You just need a roommate who's willing to get into trouble with you.

Check out the original theme song again. It’s impossible to get out of your head, but it’s the perfect anthem for anyone just trying to "make all our dreams come true."