If you’ve spent more than five minutes scrolling through Kendall Jenner’s Instagram or catching "paparazzi" shots of Hailey Bieber heading to a Lakers game, you’ve seen her. The tall, effortlessly chic woman who looks like she belongs in a 90s Chanel ad but somehow feels more like the "normal" one in the group. That’s Lauren Perez.
Honestly, she’s one of those people who is famous for being famous-adjacent, but there is a lot more to her than just standing in the background of a Kardashian-Jenner Christmas card.
So, Who is Lauren Perez?
Basically, she is a Los Angeles-based entrepreneur and creative consultant who has become a staple in the world of high-fashion influencers. She isn't just a "best friend" or a "hanger-on." She's a power player in her own right. Born in Paris to a Moroccan family, she grew up with deep roots in the textile and fashion industry. Her father and uncle were actually the ones behind the Rampage Clothing Company—if you’re a 90s kid, you definitely remember those ads.
Perez moved to the U.S. as a young girl and spent her childhood in factories, watching pattern makers work. It’s that background that eventually led her to work behind the scenes for brands you probably own, like Good American and Alo Yoga. She’s the person brands call when they need a "vibe check" or a strategy for how to look cool without trying too hard.
That Wedding Dress "Drama"
You probably first saw her name in a headline back in 2021. Why? Because her wedding was arguably the most talked-about private event of that year. She married David Waltzer in a gorgeous Miami Beach ceremony.
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But nobody was talking about her Vera Wang gown.
Instead, the internet lost its collective mind over what Kendall Jenner wore. Kendall showed up in a black Mônot dress that was essentially more cutouts than fabric. People called it "blatantly disrespectful" for a wedding. But Lauren? She didn't care. In fact, she later commented that she loved the look and that Kendall had asked for her approval beforehand.
Friends who let friends wear "barely-there" dresses to their wedding are a different breed of loyal.
The Business of Being Lauren
She didn’t stay in the "consultant" lane forever. Recently, she’s pivoted into the beauty world with her own brand, Anablue.
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It’s a haircare line, but it’s not just another celebrity-backed cash grab. It’s actually pretty personal. Because of her Moroccan heritage, she grew up using argan oil and prickly pear seed oil—stuff her family would have shipped directly from Morocco.
- The Scalp Cleanser: It’s her holy grail.
- The Treatment Oil: Built on those traditional Moroccan recipes.
- The Serum: What she calls "chapstick for hair."
She’s a mom now, too. She has two kids, including her daughter Lev, and her content has shifted from "partying at Coachella" to "how to look dewy while being a busy parent." It’s a transition that has kept her relevant while many of the original 2014-era influencers faded away.
Why People Keep Searching for Her
The fascination with Lauren Perez usually boils down to the "inner circle" factor. People want to know how someone becomes the person Kendall Jenner trusts with her secrets. For years, there were even wild rumors on Tumblr that she and Kendall were secretly dating—rumors Kendall eventually addressed by clarifying she is straight.
The reality is less scandalous: they’ve just been friends for over a decade. They go to sushi at Sushi Park, they sit courtside at basketball games, and they travel to Aspen together.
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Actionable Takeaways: What You Can Learn from Lauren’s Career
You don't need a supermodel best friend to take notes from Lauren's playbook. Here is how she actually built her brand:
- Don't ignore your roots. She took her Moroccan heritage—something she was already doing naturally—and turned it into a business (Anablue).
- Networking isn't about "getting" things. She worked for years as a consultant and strategist for friends' brands before launching her own. She built trust first.
- Silence is power. Unlike many influencers who overshare every drama, Lauren keeps her private life relatively tight. This creates an "aura" that keeps people clicking.
- Pivoting is necessary. She moved from the "party girl" aesthetic to "entrepreneur mom" seamlessly. If you're a creator, you have to grow with your audience.
If you’re looking to follow her journey, her Instagram is where the real action is. It’s a mix of high-fashion editorials and very grounded "mom life" moments that make her feel surprisingly human in a world of filters.
She's proof that you can be the "quiet" one in a group of world-famous celebrities and still build a multi-million dollar empire of your own.