Texas is basically the capital of the RV world. It's not just hyperbole; the data backs it up every single year. Roughly 15% of all RVs sold in the United States end up with a Texas registration. If you've ever driven down I-35 through Cleburne or Alvarado, you've seen the massive sea of white fiberglass and gleaming metal stretching toward the horizon. But when people start searching for the largest RV dealer in Texas, they usually get a bunch of conflicting answers.
Is "largest" about who has the most locations? Is it about the single lot with the most trailers? Or is it about the group moving the most units per year?
Honestly, the answer changes depending on whether you're looking for a specific town or a massive corporate chain. For 12 consecutive years, the heavy hitter in the Lone Star State has been Fun Town RV. Specifically, their flagship location in Cleburne has repeatedly been named the number-one selling single-point RV dealership in the entire nation, not just Texas. When you walk onto a lot like that, the sheer scale is enough to make your head spin.
Why the Largest RV Dealer in Texas Isn't Just One Place
Most folks assume that "biggest" means one giant parking lot. In reality, the Texas market is dominated by a few "mega-dealers" that operate like small cities. Fun Town RV, headquartered in Fort Worth, is the undisputed heavyweight champion in terms of sales volume. They’ve got a massive footprint across the state, from Denton down to Wharton and Giddings.
But "largest" can also refer to inventory variety. If you aren't looking for a brand-new travel trailer and instead want a pre-owned motorhome, the conversation shifts entirely toward PPL Motor Homes. Based in Houston, PPL is the largest RV consignment dealer in the country. They don't just sell a few used rigs; they typically have over 650 consigned units across their Texas locations.
It's a different kind of "big."
Then you have the regional giants.
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- DeMontrond RV: One of the oldest family-owned groups in Texas with huge hubs in Houston, Conroe, and Texas City.
- Crestview RV: A staple in the Austin area (Buda and Georgetown) that consistently holds a massive chunk of the Central Texas market.
- Motor Home Specialist: Located in Alvarado, these guys often claim the title of the #1 volume selling motorhome dealer in the world.
If you’re looking for a towable like a fifth wheel, you go to Cleburne. If you’re looking for a $500,000 Class A diesel pusher, you probably find yourself in Alvarado. Texas is big enough to have a "largest" dealer for every specific sub-category of the lifestyle.
The Cleburne Phenomenon
Why does everyone talk about Cleburne? It's a town of about 30,000 people, yet it houses the highest-volume RV sales operation in America. Jarrod McGhee, the founder of Fun Town RV, basically built an empire by focusing on "towables"—travel trailers and fifth wheels—which make up the vast majority of the market.
They don't just sell campers; they operate a massive PDI (Pre-Delivery Inspection) center that is essentially a factory in its own right. They realized early on that if you want to be the largest RV dealer in Texas, you can't just sell the units; you have to be able to move them through the shop faster than anyone else.
The Consignment King: PPL Motor Homes
If you've ever tried to sell an RV privately, you know it’s a nightmare. That's why PPL in Houston grew so large. By focusing on the "used" side of the house, they became a destination for people all over the world.
Think about it: most dealers want to sell you their new 2026 models because that’s where the manufacturer incentives are. PPL doesn't care about that. They just want to move the 400+ units sitting on their lot. It creates a "no-pressure" environment that's pretty rare in the industry. You can basically spend three hours walking in and out of unlocked RVs without a single salesman breathing down your neck. For a lot of buyers, that makes them the "best" large dealer, even if they aren't selling the most new units.
Market Share: Breaking Down the Percentages
According to Statistical Surveys Inc. (SSI), the market share in Texas is surprisingly fragmented. While Fun Town RV Cleburne often holds around 5.8% of the total state market on its own, the rest of the "Top 10" are often separated by fractions of a percent.
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- Fun Town RV (Cleburne): ~5.8%
- Crestview RV (Buda): ~2.4%
- Fun Town RV (Hewitt): ~2.4%
- Ron Hoover RV: ~1.9%
- Holiday World (Katy): ~1.8%
These numbers sound small, but in a state that registers over 36,000 new units a year, 5.8% is a massive amount of metal.
What to Expect When Visiting a Mega-Dealer
Walking into the largest RV dealer in Texas isn't like visiting a car lot. It’s an endurance sport. If you're heading to a place like Motor Home Specialist or Fun Town, you need to bring comfortable shoes and probably a golf cart (which many of them provide).
You're going to see "show pricing" almost year-round. Because these dealers buy in such high volume, they often have "manufacturer-exclusive" floor plans or pricing tiers that smaller "mom-and-pop" shops simply can't touch. However, the downside is the "assembly line" feel. When you're the biggest, you’re processing hundreds of customers a week. The personal touch can sometimes get lost in the shuffle of the service department.
Most of these big players have realized that service is their Achilles' heel. That’s why you’re seeing a shift toward "Priority Service" programs for people who actually bought their rig at that specific location. If you buy a trailer in Houston but try to get it serviced in Dallas at a sister store, you might still find yourself at the back of a very long line.
The Impact of 2026 Trends
Heading into 2026, the "largest" dealers are pivoting. We're seeing a massive influx of "off-grid" capable rigs and smaller, tech-heavy travel trailers. The giants are clearing out the massive 45-foot luxury liners to make room for what the younger demographic wants: lithium power systems, starlink-ready setups, and lighter materials.
The dealership that stays the largest is the one that manages their "aged inventory" the best. In 2023 and 2024, many dealers got stuck with "COVID-era" stock that they couldn't move. The winners in 2026 are the ones who took the hit early, cleared the lots, and now have the fresh 2026 and 2027 models that people are actually looking for.
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Making the Right Choice
So, who is the largest RV dealer in Texas for you?
If you want the absolute lowest price on a brand-new Forest River or Heartland towable, you’re likely headed to Fun Town RV in Cleburne or one of their satellite stores. Their volume-based business model is designed to undercut everyone else by a few thousand bucks.
If you’re looking for a high-end motorhome and want to see 100+ Class A coaches in one spot, Motor Home Specialist in Alvarado is your destination. They’ve focused their entire "largest" identity on the motorized segment.
For those who want a deal on a used rig and want to browse without a shadow, PPL Motor Homes in Houston, Cleburne, or New Braunfels is the spot.
Next Steps for Your Search:
- Verify Inventory Online First: Don't just drive to Cleburne. Use their website to filter by specific floor plans. The "largest" dealers have live inventory feeds that are usually 95% accurate.
- Check the PDI Process: Ask the dealer how long their Pre-Delivery Inspection takes. The bigger the dealer, the longer the wait can sometimes be.
- Look at Service Ratings, Not Just Sales: A dealer can be the largest in sales but the smallest in customer satisfaction. Check recent 2025 and 2026 reviews specifically for their service department turnaround times.
Texas RVing is a community, and while the "largest" dealer gives you the best selection, the "best" dealer is the one that actually picks up the phone when your water heater dies in the middle of a State Park in July.