So, let's talk about that one piece of jewelry that basically broke the internet and the fandom at the same time. If you’ve spent more than five minutes on Lana Twitter or TikTok, you’ve seen it. The gold heart. The rosary chain. The snake. It’s the Lana Del Rey necklace—specifically the infamous "coke spoon" heart locket—and honestly, the drama surrounding it is almost as cinematic as a track off Ultraviolence.
Most people think it’s just a piece of aesthetic merch from a few years ago. It’s not. It’s a whole mood, a controversy, and a collector's item that now sells for literal thousands of dollars on the resale market.
The Rosary Locket That Started Everything
Back around 2015, during the Endless Summer tour, this necklace appeared on Lana's official merch site. On the surface, it’s peak Lana aesthetic: a vintage-inspired gold heart locket engraved with her "LDR" initials and a serpent. It hangs from a rosary-style beaded chain. It looks like something you’d find in a dusty thrift store in New Orleans or tucked away in a 1950s vanity.
But then you unscrew the top.
Inside is a tiny, tiny spoon attached to the cap. The internet, predictably, lost its mind. People immediately dubbed it the "cocaine spoon necklace." Critics called it irresponsible. Fans called it iconic. It was a physical manifestation of her "sad girl" persona—mixing religious imagery (the rosary) with the grit of old-school Hollywood glamor and its darker underbelly.
Kinda wild, right?
Why is it so expensive now?
If you want an original, authentic one from the 2017 restock or the original tour run, you’re going to pay. A lot. We’re talking $500 to $1,200 on eBay or Depop. The reason is basically supply and demand. They were pulled from the shop, then brought back briefly, then disappeared forever.
There are thousands of "LDR inspired" versions on Etsy for $30, but for the hardcore stans, it’s not the same. They want the one that came in the black box with the official branding. Honestly, even the "fake" ones are a staple for the coquette and "downtown girl" aesthetic. You’ve probably seen Katie Maloney wearing one on Vanderpump Rules or spotted it on influencers who probably couldn't name three songs off Honeymoon.
The "Candy Necklace" Shift
Fast forward to 2023. Lana drops "Candy Necklace" with Jon Batiste. The metaphor changes. In the song and the stunning black-and-white music video, the "candy necklace" represents the industry, the fame, and the toxic sweetness of a relationship that’s actually choking her.
It’s a different vibe from the literal metal spoon necklace. It’s more metaphorical.
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- The Spoon Necklace: 2015-2017 era. Gritty, edgy, provocative.
- The Candy Necklace: Ocean Blvd era. Reflective, weary, and deeply symbolic of how success can feel like a beautiful noose.
What about the A&W Pearl Necklace?
Lana's jewelry hasn't stayed stuck in the 2014 "Tumblr era." For the Did You Know That There's a Tunnel Under Ocean Blvd merch drop, she released a pearl necklace with a little "A&W" charm (referencing "American Whore," obviously).
It sold out instantly. It’s much more refined. It reflects her current style—more "Southern Belle" and less "Indie Sleaze." But let's be real: whenever anyone mentions "the" Lana Del Rey necklace, they are almost always talking about that heart locket.
How to Tell if You’re Getting Scammed
If you’re hunting for an original, be careful. The market is flooded with 1:1 replicas. Honestly, some of the replicas are actually better quality than the original merch, which some fans complained felt a bit light or "cheaply made" for the price.
- Check the engraving: The original "LDR" and snake engraving is very specific.
- The box: If it doesn't come with the original black "Lana Del Rey" branded box, assume it's a rep.
- The spoon length: Genuine ones have a very specific, short spoon attachment.
What You Should Actually Do Next
If you’re just looking for the look without the $1,000 price tag, here’s the move. Go to Etsy. Search for "heart locket rosary." You can find stainless steel versions that won't turn your neck green for under $50.
For the collectors? Keep an eye on Grailed or specialized Lana fan Discord servers. They pop up once or twice a year, but you have to be fast. Just remember that wearing the locket is as much about the history of her "Lizzy Grant" evolution as it is about the jewelry itself. It’s a piece of pop culture history that perfectly captures the era when Lana was the most polarizing woman in music.
Whether it’s a literal gold spoon or a metaphorical candy string, jewelry has always been Lana’s way of signaling which "character" she’s playing. Right now, it’s pearls and vintage lockets. Who knows what’s next? Probably something involve more lace and some old-school Americana.
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Actionable Insights:
- For Buyers: Avoid eBay unless the seller has 100% feedback and photos of the original packaging. Many "authentic" listings are just dropshipped replicas.
- For Styling: The necklace works best layered with thinner gold chains or paired with a simple white tank top to let the locket be the focal point.
- For Fans: If you missed the official A&W drop, sign up for her official store newsletter—restocks are rare but they do happen when we least expect them.