You’ve probably seen the serrated teeth. That mischievous, almost sinister grin that looks like it belongs in a storybook from a fever dream. If you’ve spent any time on Instagram or wandering through designer toy boutiques lately, Labubu is unavoidable. But for the serious hunters—the ones who don't just want a blind box but want a piece of art history—the Labubu Zimomo I Found You set is basically the final boss.
It’s huge. It’s rare. Honestly, it’s a bit weird.
Kasing Lung, the artist behind the Monsters series, created something special here. He didn't just give us a plastic toy; he gave us a narrative piece. Usually, when people talk about Labubu, they’re thinking of the tiny plush charms hanging off backpacks. This is different. We’re talking about the Zimomo variant, the leader of the tribe, characterized by that signature tail and a slightly more imposing stature. The "I Found You" edition specifically captures a moment of discovery, a rare glimpse into the lore of the Nordic-inspired forest where these creatures supposedly live.
What Makes Labubu Zimomo I Found You Different?
Most people get confused between Labubu and Zimomo. They look similar, right? Same pointy ears. Same rows of teeth. But Zimomo is the king. He’s the one with the tail. In the Labubu Zimomo I Found You release, the scale is the first thing that hits you. While your standard Labubu might sit at 4 or 7 inches, these larger vinyl pieces demand an entire shelf.
There is a tactile quality to this specific release that mass-produced blind boxes lack. The paint application is nuanced. When you hold it, you realize it’s heavy. It’s solid. It feels like the $500 to $1,500 (depending on the market whim that day) you probably dropped to get it.
The "I Found You" theme isn't just a cute name. It refers to a specific colorway and a sense of rarity. Kasing Lung's work is heavily influenced by his time in Belgium and his love for European folklore. You can see the blend of "Where the Wild Things Are" vibes mixed with a distinct Hong Kong street art aesthetic. It’s this cross-cultural appeal that has made the secondary market for this specific set absolutely explode.
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The Pop Mart Factor and Market Scarcity
Let’s be real for a second. The reason you’re looking up Labubu Zimomo I Found You is likely because you can't find it. Pop Mart has mastered the art of "sold out." They release these items in such limited quantities that by the time you've refreshed your browser, the "Add to Cart" button has turned into a mocking grey ghost.
I’ve seen collectors wait in line for six hours at the Pop Mart Global flagship stores in Shanghai or Bangkok just for a chance to enter a lottery. That’s the level of hysteria we’re dealing with. The "I Found You" set isn't just an object; it's a trophy. If you have one on your shelf, it tells other collectors that you either have incredible luck, a very fast internet connection, or very deep pockets.
Prices on platforms like StockX or Xianyu (China's second-hand marketplace) are volatile. One week, a Labubu Zimomo I Found You might be hovering around $800. Then, a celebrity like Lisa from BLACKPINK posts a photo with a Labubu, and suddenly the price of every rare variant doubles overnight. It's not rational. It's a hype cycle fueled by genuine artistic appreciation mixed with a healthy dose of FOMO.
Spotting the Fakes: A Growing Problem
Because these are so valuable, the market is flooded with "reps." Some are terrible—wrong teeth count, weird plastic smell, ears that look like they’re melting. Others are terrifyingly accurate.
If you’re hunting for the Labubu Zimomo I Found You on eBay or through private sellers, you have to be paranoid. Look at the box art. Pop Mart uses specific holographic stickers and high-quality printing that "fakers" often mess up. The weight is usually the dead giveaway. A real Zimomo has a specific heft to it because of the grade of vinyl used. If it feels like a hollow dog toy, you’ve been scammed.
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Always check the feet. The stamping on the bottom of the feet should be crisp. If the "Kasing Lung" signature or the "Pop Mart" logo looks blurry or shallow, walk away. Honestly, at these prices, if a deal looks too good to be true, it’s because it is. Nobody is selling a genuine "I Found You" Zimomo for $50.
Why This Specific Design Resonates
Why do we care so much about a monster with a jagged smile?
The Monsters series, and the Labubu Zimomo I Found You specifically, taps into a "creepy-cute" aesthetic that defines modern toy design. It’s the juxtaposition. Labubu is technically a monster, but he’s also vulnerable. He looks like he’s about to play a prank on you, but also like he needs a hug.
Kasing Lung has mentioned in various interviews that his characters don't have a fixed moral compass. They aren't "good" or "bad." They just exist. That ambiguity allows collectors to project their own feelings onto the toy. When you find that rare Zimomo, it feels like the character is looking back at you with that "I found you" expression, creating a weirdly personal connection between the owner and the object.
The Technical Details You Should Know
- Material: High-grade PVC/ABS Vinyl.
- Articulations: Usually features movable arms and a head that rotates, though it's primarily a display piece.
- Packaging: Comes in a premium themed box, often with a dedicated art card that verifies its place in the series.
- Designer: Kasing Lung (How2Work collaboration).
How to Actually Get One Without Getting Ripped Off
If you’re serious about adding the Labubu Zimomo I Found You to your collection, stop looking at random Facebook Marketplace ads. You need to go where the collectors go.
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- Verified Resale Platforms: Use sites like StockX or Hong Kong-based platforms that offer authentication services. You’ll pay a premium, but you won't get a box of rocks or a fake.
- Collector Groups: Join private Discord servers or specialized Facebook groups for Labubu collectors. People there self-police. If someone tries to sell a fake, the veterans will sniff it out in seconds.
- Local Toy Conventions: Events like DesignerCon or BTS (Beijing Toy Show) are the best places to find these in person. You can inspect the item, check the box, and negotiate face-to-face.
The Labubu Zimomo I Found You isn't just a trend. It's a centerpiece. While the plush versions might fade in popularity, these large-scale vinyl figures hold their value because they represent the peak of Kasing Lung's design philosophy. They are the artifacts of the 2020s designer toy boom.
Whether you love the lore or you just love the way that giant monster looks on your desk, finding an "I Found You" set is a milestone for any collector. It’s the moment the hunt ends and the pride of ownership begins.
Practical Steps for New Collectors
Before you drop a month's rent on a Labubu Zimomo I Found You, do your homework. Start by following Kasing Lung on social media to understand the release cycles. Download the Pop Mart app and set alerts, though be prepared for heartbreak. Most importantly, learn the difference between the various Zimomo editions—"I Found You" has a specific color palette and box design that differentiates it from the "Zimomo III" or the "Sorrow" editions.
Once you have it, keep it out of direct sunlight. High-end vinyl can discolor or become "sticky" if exposed to UV rays and heat over long periods. Treat it like the piece of fine art it actually is.
If you're buying from a private seller, always ask for "tagged photos"—a picture of the toy with a piece of paper that has the current date and their username written on it. This proves they actually have the item in their possession. In the world of high-stakes toy collecting, a little bit of skepticism goes a long way toward ensuring your collection remains authentic and valuable.
Invest in a dedicated display case. A piece of this size and value shouldn't just be sitting on a dusty shelf. Acrylic cases not only protect the vinyl from dust but also elevate the aesthetic, making the Labubu Zimomo I Found You the true focal point of your room. You've found him; now make sure he stays in mint condition.