Kylie Kelce isn't your typical "NFL wife." Most people expected her to just sit in a suite, wear some team gear, and maybe post a curated Instagram photo once a week. Instead, she’s basically taken over the internet by being aggressively normal. It’s refreshing.
Seriously, in a world of filtered perfection, Kylie is the one telling you her house is a mess and her kids are currently "absolutely disgusting" because one of them just tried to eat dog food. That's the energy she brought to her podcast, Not Gonna Lie, which has somehow managed to do the impossible: unseat Joe Rogan from the top of the charts.
The Podcast That Changed Everything
When Kylie launched Not Gonna Lie in late 2024, the skeptics were out in full force. People on Reddit were literally saying they’d rather "embalm themselves alive" than listen to her talk about being pregnant or being married to Jason Kelce.
They were wrong.
The show isn't just about football. Honestly, it’s barely about football at all. It’s a "Wave Original" series that focuses on the chaos of motherhood, women in sports, and the weirdness of sudden fame. She’s had guests ranging from It’s Always Sunny in Philadelphia star Kaitlin Olson to Michelle Obama and Kelly Clarkson.
Why It Works
It works because she doesn't try too hard. Kylie’s vibe is very much "busy mom who accidentally became famous." She keeps the episodes short—specifically "prioritizing the timeline of busy women." You’ve gotta respect that.
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Kylie Kelce Not Gonna Lie: The Birth Order Theory and Parenting Realness
One of the most viral moments from the show involved Kylie breaking down her four daughters' personalities using birth order theory. If you follow the Kelces, you know they have four girls now: Wyatt, Elliotte, Bennett, and little Finnley (who arrived in March 2025).
Kylie joked that she has to "warn" guests about her daughter Bennett. Apparently, Bennie is a master manipulator. "If you are in our house for more than, let's say, 10 minutes, she is going to try and work you over for something," Kylie laughed during an episode.
Then there’s her stance on kids' sports. She caught some heat—but mostly praise—for saying parents shouldn't attend their kids' practices. Her logic? Practice is for the kids to focus on the coach and their teammates, not to look at Mom or Dad in the stands for validation. She even told her oldest, Wyatt, that if she kept looking at her during gymnastics, Kylie would go sit in the car.
It’s that kind of bluntness that makes the Kylie Kelce Not Gonna Lie brand so sticky. She isn't trying to be the "perfect" parent. She’s just trying to survive the day with four kids under the age of six.
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Taking on the World (and the Olympics)
The momentum isn't slowing down in 2026. NBC recently announced that Kylie is joining their "Creator Collective" for the Winter Olympics in Milan and Cortina.
She’s not just there to be a "celebrity." Kylie was a varsity field hockey coach and played at the collegiate level at Cabrini. She actually knows sports. She’ll be on the ground in Italy, telling the stories of Team USA athletes with that same unfiltered, conversational style that made her podcast a hit.
Recent Milestones and Taylor Swift
People always ask about the dynamic with Taylor Swift. Not gonna lie, the internet almost broke when Taylor finally appeared on New Heights and officially "dethroned" Kylie for the most-watched episode record.
Kylie’s reaction? "I love that for me. Let's drop that sucker down."
There’s zero ego there. Even Taylor has gone on record calling Kylie "the realest, the smartest, the coolest." When the biggest pop star on the planet is obsessed with your sourdough obsession and your parenting boundaries, you’re clearly doing something right.
What's Next for the Not Gonna Lie Brand?
Season two of the podcast just kicked off with a massive premiere featuring Demi Lovato. It’s a clear signal that Kylie is no longer just "Jason’s wife" in the media landscape. She’s a legitimate power player.
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If you're looking for actionable ways to channel that "Kylie energy" in your own life, here’s how to start:
- Audit your "perfection" filter: Kylie’s success came from showing the messy house and the real struggles. Try being 10% more honest in your own circles about the "surviving, not thriving" moments.
- Set firm boundaries with your kids' activities: Take the "Abby Wambach/Kylie Kelce" approach next week. Drop them at practice, stay in the car, and let them own their space.
- Support the causes that matter: Use your voice for something bigger. Kylie uses her platform for the Eagles Autism Foundation and (Be)Philly, proving that influence is best used when it’s giving back.
Kylie Kelce has proven that you don't need a polished persona to win. You just need to be someone people actually want to grab a drink with.