If you’ve lived in Oklahoma City for more than a minute, you know that the 107.7 frequency has a lot of ghosts. For years, KRXO was the undisputed king of classic rock. You couldn’t drive down I-235 without hearing Led Zeppelin or Aerosmith blasting from a truck window. But things change. In 2013, the guitars were swapped for goalposts, and KRXO 107.7 FM in Oklahoma City transformed into "The Franchise."
Honestly, it was a gutsy move. Tyler Media, who bought the station back in 2012, saw the writing on the wall. Classic rock ratings were slipping, and Oklahomans’ obsession with Sooner football and Thunder basketball was only growing. They decided to lean into the local obsession. Today, 107.7 is the go-to spot for sports junkies who want more than just national "talking heads" from ESPN. They want guys who actually live in the 405.
The Evolution of the Signal
The station didn't just appear out of thin air. It started way back in 1976 as KAEZ, playing "Eazy 107" Urban AC. Eventually, it became the rock legend we all remember. When the flip happened in August 2013, people were actually pretty mad. Nobody likes their favorite station disappearing. But Tyler Media was smart—they didn't kill the rock; they just moved it to the digital side.
If you still want that classic KRXO feel, you have to look for 104.5 FM or the HD2 subchannel. It’s basically a digital lifeboat for the old format. Meanwhile, the main 107.7 signal is pushing out 92,000 watts of sports talk from its transmitter in Northeast OKC. It covers the entire metro and then some.
✨ Don't miss: Priyanka Chopra Latest Movies: Why Her 2026 Slate Is Riskier Than You Think
Who’s on the Mic?
What makes The Franchise work isn't just the signal; it's the people. You've got guys like Eddie Radosevich, who grew up right here and went to Putnam City North. He’s a regular on the "Franchise Morning Show" and brings that specific "homer" energy that people love or hate, but they always listen to it.
Then there’s Daniel Bell and Jerry Ramsey. Jerry has been around the OKC media block since the early 90s. He’s basically seen it all. They cover everything:
- OU Sooners: Deep dives into recruitment and game-day strategy.
- OSU Cowboys: Comprehensive coverage of Stillwater's finest.
- OKC Thunder: Post-game breakdowns that get pretty heated.
- High School Sports: Because in Oklahoma, Friday nights are sacred.
They also pull in national content from VSiN (Vegas Stats & Information Network) during the late-night hours. If you're into sports betting or just like the analytical side of the game, that’s when you tune in.
🔗 Read more: Why This Is How We Roll FGL Is Still The Song That Defines Modern Country
The Signal Lag Issue
Here is something most people get wrong about listening to the game live. If you’re at Gaylord Family – Oklahoma Memorial Stadium and you try to listen to the play-by-play on your digital radio, you’ll notice a delay. It’s annoying. You hear the crowd roar, and then three seconds later, the announcer tells you there was a touchdown.
To fix this, the station actually disables the HD Radio digital signal during Sooner football broadcasts. They go old-school analog. Why? Because it cuts the latency. It’s a small detail, but it shows they actually care about the fan experience in the stands.
Why It Sticks Around
Radio is supposed to be dead, right? Every "expert" says streaming is the only way forward. But sports is the one thing that keeps local radio alive. You can’t get the same vibe from a national podcast that you get from a local guy complaining about a missed officiating call in the fourth quarter of a Thunder game.
💡 You might also like: The Real Story Behind I Can Do Bad All by Myself: From Stage to Screen
KRXO 107.7 FM in Oklahoma City has carved out a niche by being the "Sound for Sports." They aren't trying to be New York or LA. They are talking to people who know exactly where East Britton Road is.
What You Should Do Next
If you're looking to catch the latest local takes, you've got options. You can tune your dial to 107.7 FM if you're in the metro, but if you're traveling, the iHeartRadio app or the official "The Franchise" app is your best bet.
For the old-school rock fans, don't give up on the frequency. Check out 104.5 KRXO for the classic hits. It’s basically the same DNA, just on a different part of the tower. Whether you're there for the sports or the nostalgia, the 107.7 legacy is still very much a part of the Oklahoma City airwaves.