If you’ve spent more than five minutes in Morgantown, you’ve probably heard someone mention "KroGucci." It’s a weird nickname.
Basically, it’s the community's way of distinguishing the Kroger Suncrest Morgantown WV location from the other two shops in town. While the Patteson Drive and Sabraton stores have their own charm (and their own distinct, sometimes questionable smells), the Suncrest spot in the Suncrest Towne Centre has always been positioned as the "fancy" one.
But here is the thing: being the "fancy" Kroger in 2026 isn't just about having a Starbucks near the entrance. It's about whether or not you can actually find a decent head of garlic that isn't fuzzy or a parking spot that doesn't require a master’s degree in defensive driving.
What Makes Kroger Suncrest Morgantown WV Different?
Located at 500 Suncrest Town Centre Dr, this store is massive—clocking in at around 86,000 square feet. It opened back in 2009 and got a major $4 million facelift a few years later to keep that "Gucci" title relevant.
If you're coming for the first time, the layout can be a bit overwhelming.
Honestly, the Murray’s Cheese shop is probably the highlight for most. It’s not just a shelf with some cheddar; they’ve got a massive selection of specialty cheeses, and usually, someone is there who actually knows the difference between a cave-aged Gruyère and something you’d just melt on a burger.
The Amenities Run-Down
- The Starbucks Factor: It’s right there by the door. You’ve seen the line. It’s always long, especially on WVU game days.
- The Sushi Bar: They have actual sushi chefs on-site. Usually about four of them. It’s surprisingly good for "grocery store sushi," and a lot of people grab it for a quick lunch while shopping.
- The Wine Tasting Bar: Yes, a grocery store with a wine bar. It’s meant to make the experience feel more like an outing than a chore, though most people just use it as a landmark to find their spouse when they get lost.
- Natural Foods: This section is huge here. If you’re looking for gluten-free, organic, or those weirdly specific plant-based proteins, Suncrest is where you go.
The Reality of Shopping at "KroGucci"
Everything isn't always sparkling. While it's the largest store in the area, it also faces the most pressure.
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Local shoppers often complain about the stock levels. Because it’s located in a high-traffic plaza surrounded by restaurants like Buffalo Wild Wings and Pies & Pints, it gets absolutely slammed.
You might walk in on a Tuesday evening expecting a full produce wall and find it looking a little... picked over. Some locals on Reddit have even pointed out that the Sabraton Kroger, despite being older, sometimes keeps better stock of the basics.
Pickup and Delivery: The Love-Hate Relationship
The Kroger Suncrest Morgantown WV pickup service (formerly known as ClickList) is a double-edged sword.
On one hand, it's incredibly convenient to pull into a designated spot and have your groceries brought out. On the other hand, the "quality control" can be hit or miss. If you're ordering meat or fresh produce, you're basically trusting a teenager to pick the best steak or the freshest spinach.
Pro Tip: If you use the pickup service, check your bread and eggs before you leave the parking lot. It’s a lot easier to get a swap right then than it is to drive back through Suncrest traffic an hour later.
Timing Your Visit (Survival Guide)
If you value your sanity, don't go to the Suncrest Kroger on a Sunday afternoon.
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Just don't.
That is when every college student and family in a five-mile radius decides to restock. The self-checkout lines snake back into the aisles, and the parking lot becomes a chaotic game of Tetris.
Best times to shop:
- Weekday mornings (8:00 AM – 10:30 AM): The shelves are usually freshly stocked, and the aisles are empty.
- Late nights: This location used to be 24 hours, but hours have shifted in recent years. Currently, it stays open late, but the Fuel Center usually closes around 10:00 PM.
- Tuesday/Wednesday: Usually the "quietest" days for foot traffic.
The Pharmacy and Fuel Center
The pharmacy at this location (304-285-6781) is one of the busiest in Morgantown. They have a drive-thru, which is a lifesaver when it’s raining, but the wait times can be significant.
They offer the standard suite of services:
- Immunizations (flu, COVID, etc.)
- Blood glucose and cholesterol screenings
- Medication therapy management
As for gas, the Fuel Center is technically at 201 Suncrest Town Centre Dr. It’s located slightly away from the main building. If you’ve got a Kroger Shopper’s Card, you already know the drill—redeem those points to save up to a dollar per gallon. Just be aware that the entrance to the gas station can be tricky during rush hour because of the way the Towne Centre traffic flows.
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Actionable Tips for Your Next Trip
Stop treating it like a regular grocery run and start optimizing.
Download the Kroger App before you go. The "digital coupons" are no joke—sometimes they’re the difference between a $150 bill and a $110 bill. You have to "clip" them in the app, or they won't apply at the register.
Also, if you’re a frequent flyer here, look into Boost. It’s their membership program that gives you free delivery and double fuel points. If you spend more than $100 a week on groceries, it usually pays for itself in gas savings alone.
Lastly, if the Suncrest store is out of what you need, don't forget the Patteson Drive location is only about 5-7 minutes away. It's smaller, but sometimes they have exactly what the "fancy" store sold out of two hours ago.
Check your digital coupons on the app before you head to the checkout to ensure you're getting the advertised weekly prices on meat and dairy.
Grab your gas at the Suncrest Fuel Center on your way out of the shopping complex to avoid getting stuck in the circular traffic flow twice.