Maybe you're scrolling through LinkedIn and a post about plant-based nutrition or CPG (Consumer Packaged Goods) scaling catches your eye. There's a good chance you've run into Krista Putnam, especially if you follow the "better-for-you" snack world. Specifically, her work with Zing Bars.
People search for her name alongside the brand because, frankly, the protein bar market is a crowded, noisy mess. It's hard to stand out. But Krista Putnam has been a pivotal force in how Zing Bars communicates its mission—that "vitality from the inside out" vibe—to a professional audience.
The Zing Bars Connection: More Than Just Snacks
Zing Bars isn't just another tech-bro protein bar. It was actually started by professional nutritionists. That's a huge distinction. When you look at Krista Putnam's role, you're seeing the bridge between that scientific, nutritionist-led foundation and the actual people buying the bars at Whole Foods or REI.
She isn't just "posting on social." She's managing the brand's identity in a space where authenticity is everything. If you check out the Krista Putnam Zing Bars LinkedIn activity, you'll see it's less about "Buy this bar!" and more about the grit of the natural foods industry.
Honestly, the CPG world is brutal. You've got supply chain issues, shelf-space wars, and changing consumer tastes. Krista’s presence on LinkedIn often highlights these realities. It’s about the people behind the bar.
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Why the LinkedIn Strategy Works for High-Growth Brands
LinkedIn has changed. It's not just a digital resume anymore; it's a content hub. For a brand like Zing Bars, having a leader like Krista Putnam active on the platform serves a few key purposes:
- Retailer Relations: Buyers from Target or Sprouts are on LinkedIn. When they see a brand leader sharing insights, it builds trust before a sales call even happens.
- Talent Attraction: Top-tier marketing and sales pros want to work for people they respect.
- Mission Reinforcement: Zing is a B-Corp (or carries that level of social consciousness). Krista’s posts often lean into the ethics of food production.
Varying your content is something Krista does well. One day it might be a professional update about a new product launch—like their dark chocolate coconut flavor—and the next, it’s a personal take on leadership. That's how you build a "human" brand in 2026.
Breaking Down the CPG Marketing Maze
Most people think marketing a protein bar is easy. Just get an influencer to hold it, right? Wrong.
Krista Putnam understands that for Zing Bars to win, they have to win on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Since the bars were formulated by registered dietitians, the marketing has to reflect that level of expertise without being boring.
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If you look at the industry landscape, many brands fail because they lose their "why." They scale too fast and become a generic commodity. By keeping a high profile on LinkedIn, Krista ensures that Zing's "nutritionist-designed" story stays front and center.
What You Can Learn from the Krista Putnam Approach
You don't have to be in the snack food business to take notes here. Whether you're a founder or a marketing director, the "Krista Putnam style" of professional branding is basically a masterclass in modern networking.
- Consistency over Perfection: You don't need a professional film crew for every update. A raw, honest photo from a trade show floor often performs better than a polished graphic.
- Highlight the "Unseen": Talk about the formulation process. Talk about the struggle of sourcing non-GMO ingredients. People love a peek behind the curtain.
- Engage, Don't Just Broadcast: If you look at her interactions, she's actually talking to people. She’s replying to comments. It sounds simple, but most execs forget to do it.
The Reality of the Protein Bar Market
Let's be real for a second. The "bar aisle" is the most competitive section of the grocery store. You have RXBAR, Quest, Clif, and a thousand others.
Zing Bars stays relevant by focusing on a specific niche: people who want actual sustained energy without the "sugar crash" or the "protein bloat." Krista Putnam's job—and she does it well—is making sure that the LinkedIn community knows exactly who Zing is for.
It's for the person who reads labels. The person who cares about the glycemic index. The person who wants a snack that doesn't taste like chalky chemicals.
Actionable Insights for Brand Leaders
If you’re trying to emulate this success or just trying to understand the impact of Krista Putnam's work at Zing Bars, here is what you should actually do:
- Audit your own LinkedIn presence: Does it reflect your brand's core values, or is it just a list of job duties?
- Focus on the "Founder/Leader" Story: People buy from people. If your brand feels faceless, it’s forgettable.
- Cross-Pollinate: Take the insights from LinkedIn discussions and turn them into blog posts or email newsletters.
The story of Krista Putnam and Zing Bars is really a story about how modern business is done. It’s about transparency, expertise, and a lot of hard work in a very crowded market.
Keep an eye on her profile if you want to see how a heritage brand in the natural food space continues to innovate without losing its soul. It's a tough balance to strike, but they're pulling it off.
To see the latest moves in the plant-based space, follow the official Zing Bars company page and keep tabs on Krista’s personal updates for the real-time "boots on the ground" perspective.