Kourtney Kardashian is currently making headlines, but not for the reasons you’d expect from a reality TV mogul. It’s 2026, and while the rest of the world is chasing "clean girl" aesthetics or the next viral micro-trend, Kourtney has basically checked out of the traditional celebrity glamour race. She’s leaning into something she calls the "not try-too-hard" vibe. Honestly? It’s working.
Remember when she was all about the bandage dresses and those six-inch heels in the early Calabasas days? That feels like a lifetime ago. Now, she’s winning "Wellness Entrepreneur of the Year" at the WWD Style Awards in Santa Monica and showing up in what she describes as "husband’s clothes." She literally raids Travis Barker’s closet for oversized jerseys and baggy shorts. It’s a massive shift.
The "YSL Haircut" and Postpartum Realness
Kourtney recently debuted what her hairstylist, Dimitris Giannetos, dubbed the "YSL Haircut." We're talking 70s-inspired feathery layers and curtain bangs that look like something straight out of a vintage editorial. It’s bold. It’s a bit messy. It’s definitely Kourtney Kardashian sexy in a way that feels way more authentic than the polished, airbrushed versions of her we saw a decade ago.
She’s 46 now. She has four kids, including her youngest, Rocky, who just turned two. She’s been very vocal about the fact that she’s still breastfeeding and that her body isn't—and shouldn't have to be—what it was in her twenties. "I don't really wanna be in a corset with my boobs popping out," she told Kris Jenner on a recent episode of The Kardashians. She’s choosing comfort over the "bounce back" culture that usually haunts famous moms.
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Why Everyone Is Obsessed With the "Kravis" Aesthetic
People love to joke about the PDA. We’ve all seen the red carpet photos where she and Travis are basically inseparable. At the last Grammys, she wore this cutout black jumpsuit that was peak "rocker wife," and yeah, the internet went wild. Some people call it a "gimmick," but if you look closer, it’s actually about her finally feeling comfortable in her own skin.
She’s ditching the high-pressure glam of Kim and Khloé. Instead, she’s embracing:
- Oversized vintage band tees
- Chunky loafers and crew socks
- Leather trench coats
- Minimal makeup with a focus on "lit-from-within" skin
It’s a specific kind of confidence. When you stop trying to look like everyone else, you actually start looking better. That’s the real secret behind why Kourtney Kardashian looks so good right now. She isn't competing.
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Lemme and the Business of Feeling Good
It’s not just about the clothes, though. Kourtney’s brand, Lemme, just expanded into 2,000 Walmart stores. She’s launching things like Creatine Body Toning Gummies specifically for women. She’s positioning herself as the "health-conscious mom" who understands that life is messy. You can’t always be "perfectly clean" when you have seven kids (counting her step-kids) running around.
She’s turned her personal obsession with organic food and supplements—which started 15 years ago when Mason was born—into a legitimate empire. While people used to mock her for being the "boring" sister, she’s now the one with the most sustainable business model. She isn't selling a dream; she's selling a lifestyle that actually seems attainable, even if she is a multi-millionaire.
The Misconception of the "Travis Influence"
There’s this constant narrative that Kourtney just changes her personality to match whoever she’s dating. When she was with Scott Disick, she was "Hamptons Preppy." With Younes Bendjima, she was "European Chic." Now, with Travis, she’s "Goth Glam."
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But maybe it’s not about changing for a man. Maybe it’s about finally having the freedom to experiment. In 2026, Kourtney seems less like a chameleon and more like someone who has finally stopped caring what the critics think. She’s rocking clip-on bangs one day and a "Mane" thermal brush blowout the next. She’s happy. That’s what makes her magnetic.
What you can take away from Kourtney’s 2026 style:
Stop chasing the "perfect" look and start leaning into what actually makes you feel cool and comfortable. Whether that’s raiding your partner’s closet or finally cutting those bangs you’ve been thinking about, the most attractive thing you can wear is the "not try-too-hard" attitude. Start by prioritizing your wellness—not for the scale, but for your energy—and let the style follow naturally.