You probably didn't have "Kim Kardashian selling merkins" on your 2026 bingo card, but here we are. Honestly, the internet is still recovering. When SKIMS dropped The Ultimate Bush collection in late 2025, people genuinely thought it was an elaborate April Fools' prank. Except it was October. And the products weren't just real—they were gone in a flash.
The kim kardashian pubic hair underwear—officially marketed as the Faux Hair Micro String Thong—is basically a modern, wearable version of a merkin. For the uninitiated, a merkin is a pubic wig. Historically, they were used by actors or, well, workers in the "adult" industry. Now, they're being sold for $32 to anyone with a SKIMS account.
It's weird. It’s camp. It’s peak Kardashian.
What Is the Kim Kardashian Pubic Hair Underwear, Exactly?
This isn't just a print on fabric. We aren't talking about a graphic tee for your crotch. These are hand-made, super sheer stretch mesh thongs with actual faux hair attached to the front panel.
SKIMS went surprisingly deep with the customization. They didn't just launch one "standard" bush. They released 12 different shade variations, ranging from "Sienna Blonde" to "Cocoa Ginger" and "Clay Black." They even offered different textures: some are straight, some are curly.
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Basically, Kim decided that if you’ve spent the last decade lasering every single follicle off your body, you might occasionally want to "rent" the look of a full 1970s bush for a night. The marketing campaign leaned hard into this, featuring a retro game show parody called Does the Carpet Match the Drapes? ### The Technical Specs
If you're wondering what these things are actually made of (and how you'd even wash them), here's the lowdown:
- Material: 82% Polyamide and 18% Elastane for the mesh.
- The Hair: Synthetic faux fibers designed to mimic human pubic hair.
- Care Instructions: Hand wash cold only. You definitely don't want these going through the tumble dryer; nobody wants a frizzy faux-bush.
- Price: $32 USD.
Why Does This Exist?
Kim Kardashian has a history of "stunt marketing" that actually turns into massive revenue. Remember the SKIMS Ultimate Nipple Bra? That one had built-in hard nipples so it looked like you were permanently cold. It was polarizing, but it sold out.
The kim kardashian pubic hair underwear follows that same "shock and awe" playbook. In interviews, Kim admitted she was "shocked" by the attention, but let’s be real—she knows exactly what she’s doing. She told E! News at the All's Fair premiere that the idea came to her during a photo shoot. She thought it was funny. Her team thought it was funny. And apparently, the customers thought it was a must-have.
There's also a weirdly timed cultural shift happening. On TikTok, "BushTok" became a thing in early 2025, with influencers advocating for a "full bush in a bikini" summer. It was meant to be a rejection of expensive, painful hair removal. Kim, in her usual fashion, took a movement about not spending money on grooming and turned it into a $32 accessory you can buy.
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The Internet's Reaction: Genius or "Cry for Help"?
The comments section on the SKIMS Instagram was a total war zone. You had people calling it "gross" or "a cry for help." One X (formerly Twitter) user joked that "RiP Ed Gein you would have loved these," which is a pretty dark reference to the serial killer who made clothes out of... well, you know.
On the flip side, some fashion critics called it a masterclass in stunt marketing. Even the European Wax Center got in on the joke, posting a photo of their storefront with a sign saying, "We'll take it from here, Kim." Kim actually shared that on her story, laughing along.
But there’s a deeper conversation here about the commodification of the female body. Critics like Coco Khan from The Guardian argued that it’s cynical to sell women a "fake" version of something they’ve been told to shave off for decades. It turns a natural body part into a trend that can be switched on and off like a pair of earrings.
Does anyone actually wear them?
Surprisingly, yes. Aside from the "camp" factor, some users pointed out that these could be a genuine confidence booster for people dealing with alopecia or those undergoing chemotherapy who have lost their natural hair. For them, a "merkin" isn't a joke—it's a way to feel like themselves again.
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Is the Bush Back for Good?
The kim kardashian pubic hair underwear sold out almost instantly. As of early 2026, there are still massive waitlists for the restocks. Whether this is a long-term fashion staple or just a funny relic of the mid-2020s remains to be seen.
What we do know is that Kim Kardashian has once again proven she can sell literally anything. She took a taboo topic, wrapped it in a 70s aesthetic, and made it the most talked-about item in fashion.
If you’re looking to get your hands on a pair, your best bet is to sign up for the SKIMS "Back in Stock" notifications. Just be prepared to explain to your partner why there’s a wig in your underwear drawer.
Next Steps for the Curious:
- Check the official SKIMS website to see if your "shade" is currently on waitlist.
- If you do buy a pair, remember: Hand wash only. Synthetic hair does not respond well to high heat.
- Look into the "Full Bush" movement on social media if you’re interested in the actual body-positivity roots of this trend, rather than just the $32 version.