Honestly, just when you think you’ve seen every possible iteration of shapewear, Kim Kardashian decides to drop a "bush thong." If you missed the chaos on social media lately, let’s get you up to speed. In October 2025, Skims released the Faux Hair Micro String Thong, and it is exactly what it sounds like. We’re talking about sheer mesh underwear with actual tufts of faux hair attached to the front.
It’s camp. It’s weird. It’s basically a modern-day merkin.
Most people first saw the campaign through a retro, 1970s-style game show ad where models joked about whether the "carpet matched the drapes." It felt like a fever dream. But the wild part isn't just that it exists—it’s that it sold out in literally minutes. Kim later told Variety she was "shocked" by the reaction, though let’s be real, she knows exactly what she’s doing. This is the same woman who gave us the "Nipple Bra" and face-snatching chin straps.
The Reality Behind the Kim Kardashian Pubic Hair Panties
The kim kardashian pubic hair panties weren't just a random gag gift. They launched as a legitimate product retailing for about $32. The collection featured 12 different shades and textures, ranging from blonde to deep black, with variations of straight and curly hair. The marketing pitch was simple: "Your carpet can be whatever color you want it to be."
It sounds like a joke, but for the fashion world, it was a callback. Kim herself mentioned being inspired by John Galliano and his 2024 Maison Margiela couture show, where models walked the runway wearing visible merkins. There is a long, slightly bizarre history of pubic wigs dating back to the 1400s, originally used for hygiene or health reasons. Now, they’re a $32 Skims accessory.
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You’ve got to wonder who the target audience is. Is it for people who over-lasered in the 2010s and miss the look? Is it just for the "bush renaissance" trend that’s been bubbling up on TikTok under #FullBushInABikini? Or is it just another masterclass in "rage-bait" marketing?
Why Everyone Is Talking About "The Ultimate Bush"
There’s a lot of nuance here that gets lost in the headlines. On one hand, you have critics like Hannah Holland at MSNBC who argue this is just the "commodification of women's bodies" at its peak. The logic is: first, the beauty industry tells you to wax everything off, and then when natural hair becomes "cool" or "edgy" again, they sell it back to you in the form of a polyester thong.
On the other hand, some beauty editors see it as a weirdly inclusive move. If you have alopecia or have gone through chemo and lost your hair, a product like this might actually feel like a fun way to reclaim an aesthetic.
- The Colors: 12 shades to match various skin tones and natural hair colors.
- The Texture: A mix of curly and straight fibers to look as "real" as possible.
- The Maintenance: Surprisingly, Skims says these are hand-wash only. Imagine explaining that one while doing your laundry.
European Wax Center even got in on the fun, posting a cheeky "We'll take it from here, Kim" ad. Kim actually loved it, commenting that they should give whoever came up with the post a raise. It shows that while the product is provocative, the brand doesn't take itself too seriously.
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Is This the End of the "Clean" Aesthetic?
For years, the trend was "everything off." Laser hair removal was the gold standard. But lately, the pendulum has been swinging back. Gen Z has been championing a more natural look for a while now. By launching the kim kardashian pubic hair panties, Skims basically took a subculture trend and threw it into the mainstream meat grinder.
It’s a bizarre contradiction. You’re wearing a garment that simulates hair while likely having none underneath. It’s fashion as a costume.
Some people are genuinely annoyed, calling it "capitalism at its worst." Others find it hilarious. Whatever your take, you can't deny the impact. The waitlist for the restock is reportedly huge. It proves that in 2026, the weirdest ideas are often the most successful because they cut through the noise of a boring, sanitized Instagram feed.
How to Style (or Not Style) This Trend
If you actually managed to snag a pair before they sold out, you're probably wondering where you even wear these.
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- The "Naked" Look: Under sheer pants or a mesh skirt, much like the way Kim wore her NikeSkims catsuit in NYC recently.
- The Costume Party: It’s an easy conversation starter, though maybe not for a family dinner.
- The Statement: It’s more of a "look at me" piece than a "functional" piece of underwear.
Honestly, the kim kardashian pubic hair panties are less about the hair and more about the conversation. They force us to talk about body hair, which is still weirdly taboo despite it being, you know, a natural part of being human.
Whether you think it’s a brilliant move toward body positivity or just a way for a billionaire to make another million off a gimmick, the "Bush Thong" has officially entered the pop culture history books. It’s definitely not for everyone, but then again, nothing Kim does ever is.
If you're looking to grab a pair, your best bet is to sign up for the Skims "Ultimate Bush" waitlist on their official site. Just keep in mind they sell out faster than a new iPhone drop. If you can't wait, the "Full Bush" movement is free—you can always just put the razor down for a few months and see how the natural version feels.