They are the sisters who built an empire on a "no-talent" tag that never actually fit. Honestly, looking at Kim and Kourtney Kardashian in 2026, you realize the drama isn't just a byproduct of fame. It is the fuel. People love to pick a side. You're either Team Kim—the workaholic billionaire who "bought everyone a career"—or you're Team Kourtney, the boundary-setting mom who just wants to live her life without a camera in her salad.
But here is the thing. The friction between these two is the most authentic part of a show that often feels heavily produced. It’s raw. It’s petty. And it’s incredibly lucrative.
The Dolce Drama Was Never About Clothes
Remember the "Dolce Vita" meltdown? That wasn't just two sisters arguing over lace veils and 90s archives. It was a collision of two completely different worldviews. Kourtney felt like Kim had "vibualized" her wedding. She saw her 2022 nuptials to Travis Barker in Portofino as a personal, spiritual milestone. Then Kim swooped in months later to creative direct a show for the same designers.
Kim’s perspective was basically: "It’s a job, get over it."
Kourtney’s perspective: "You’re stealing my life's aesthetic for a paycheck."
This clash exposed the deep-seated resentment that has been simmering since the Keeping Up With The Kardashians days. Kim values the hustle above almost everything else. She sees every moment as an opportunity to build the brand. Kourtney, especially since finding "the one" with Travis, has leaned hard into the idea that she doesn't need the family machine as much as it needs her.
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Lemme vs. SKIMS: A New Kind of Cold War
Business is where the real shade happens now. Gone are the days of the sisters just sharing a clothing line at Sears. Now, they are individual titans. Kim’s SKIMS is a behemoth, valued at billions and disrupting the entire shapewear industry. Kourtney, meanwhile, pivoted to wellness with Poosh and her supplement line, Lemme.
Recently, they leaned into the "feud" to sell gummies. Seriously.
In a 2025 ad for Lemme Colostrum, Kim literally "takes Kourtney to court" for gatekeeping beauty secrets. They traded barbs about who "invented glow" and who has a "real business."
It was brilliant.
By weaponizing their public bickering, they managed to:
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- Make the ad go viral instantly.
- Humanize their massive brands through humor.
- Prove that, despite the hair-pulling, they’re still a team when there’s a check involved.
Why the "Work Ethic" Argument is a Lie
Kim famously told women to "get your f***ing ass up and work." She’s directed that same energy at Kourtney for years, calling her "the least exciting to look at" because Kourtney didn't want to film as much. But let’s be real. Kourtney has been working since the beginning. She was the one who actually ran the DASH boutiques back in the day.
The real tension isn't about how much they work. It’s about how they define success. Kim wants to be a legend. She wants the law degree, the Met Gala dominance, and the global respect. Kourtney wants peace. Or at least, her version of peace, which involves a lot of Matcha and public displays of affection.
Is the Relationship Actually Broken?
Not really. Even when Kourtney left the family group chat (a major plot point in 2025), she admitted that Kim is still the first person she’d call in an emergency. They have this weird, unbreakable bond that only people who grew up under the microscope of 24/7 filming can understand.
They fight because they are different.
Kim is a strategist. Kourtney is a feeler.
Put them together, and you get the perfect reality TV formula.
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How to Navigate Your Own Sibling Rivalry (Kardashian Style)
If you find yourself constantly clashing with a sister or brother, there are actually a few "Kardashian-approved" ways to handle it without ending up in a physical fight on Hulu:
- Set Hard Boundaries: Kourtney is the queen of this. If a conversation turns toxic, leave the "group chat." You don't owe anyone your peace of mind, even family.
- Validate the Feelings, Not the Facts: Most of Kim and Kourtney's fights escalate because they argue about what happened rather than how it felt. If you can say "I understand why that hurt you," the fight usually dies.
- Separate Business and Family: If you can avoid it, don't let your "brand" or career define your value in the family. You aren't "lazy" just because you aren't trying to be a billionaire.
- Acknowledge the Competition: It’s okay to admit you’re jealous or competitive. The Kardashians are most relatable when they just admit they want to be the "favorite."
The saga of Kim and Kourtney Kardashian is a masterclass in how to stay relevant in a world that moves on in seconds. They don't just survive the drama; they own the rights to it. Whether they are "sabotaging" each other's hair on a SKIMS set or arguing about who Travis likes more, they are always, always winning.
To see how their latest business moves stack up against each other, check out the current valuations of SKIMS versus the growth trajectory of Lemme. It's a fascinating look at how "wellness" and "shapewear" are the two biggest battlegrounds in the modern celebrity economy.