It’s easy to look at the guy who built an empire out of his grandmother's basement and think the money just keeps piling up forever. That’s the dream, right? But if you’re tracking the Kevin Plank net worth in 2026, you’re looking at a story that is way more "rollercoaster" than "rocket ship."
Honestly, the numbers you see on those flashy "billionaire trackers" often lag behind the reality of what’s actually happening in Baltimore. As of early 2026, Kevin Plank’s net worth is estimated to be hovering around $800 million to $1.1 billion, depending on which day the market closes and who you ask.
It’s a far cry from his peak in 2015 when he was worth about $3.9 billion.
What happened? Well, Under Armour happened. Or rather, the struggle to keep that lightning in a bottle did. Plank isn't just a guy with a bank account; he’s a guy whose entire financial identity is fused with the brand he started. When UA stock takes a hit, Kevin feels it in his marrow—and his portfolio.
The Under Armour Anchor
You can’t talk about Kevin Plank's money without talking about the stock ticker UAA. He’s the founder, the executive chairman, and as of April 2024, he’s back in the captain's chair as CEO.
His wealth is basically a proxy for how many people are buying Curry sneakers and Project Rock hoodies. Plank still owns a massive chunk of the company—roughly 12% of the shares—but more importantly, he maintains about 65% of the voting control. He owns the steering wheel, even if the car is currently in the shop for repairs.
- The Stock Slide: Back in the mid-2010s, Under Armour was the "next Nike." Since then, the stock has dropped significantly from its all-time highs.
- The CEO Return: His return to the CEO role in 2024 was a "break glass in case of emergency" move. Investors have been cautious, watching to see if he can reclaim the North American market.
- The 2025/2026 Turnaround: Recent reports from late 2025 show the brand is finally seeing some "momentum," but it’s a slow burn.
If UAA stock sits at $6, Kevin is a millionaire. If it hits $20 again? He’s a multi-billionaire. It’s that simple and that volatile.
Beyond the T-Shirts: Real Estate and Whiskey
Most people think Plank is just "the Under Armour guy," but he’s spent the last decade trying to diversify. He’s got his hands in everything from hospitality to horse racing through his private firm, Sagamore Ventures.
But lately, he’s been trimming the fat.
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Take the Baltimore Peninsula (formerly Port Covington). This was supposed to be a "city within a city," a massive $5.5 billion redevelopment project. In a surprising move in December 2025, Plank announced he was stepping back from the lead development role. He’s still invested, sure, but he handed the keys to his partners so he could focus 100% on Under Armour's comeback. That’s a huge signal. He’s liquidated assets to sharpen his focus.
Then there’s Sagamore Farm. For years, this was his passion project—trying to bring the Triple Crown back to Maryland. But in February 2025, he officially listed the 400-acre estate for $22 million. He’s even sold off luxury properties in D.C. and his boutique hotel in Baltimore.
It sorta feels like he’s cleaning house.
The one bright spot? Sagamore Spirit. His rye whiskey brand has actually done quite well. While it’s not yet a "unicorn" billion-dollar exit, it’s a legitimate player in the spirits world and adds a solid layer of "non-sportswear" value to his net worth.
Why the Numbers Keep Changing
If you google "Kevin Plank net worth" and see three different numbers, don't be shocked. Here is why the math is so messy:
- Private Equity: We don't know exactly what’s in his family office (Sagamore Ventures).
- Debt vs. Assets: Building "mini-cities" in Baltimore takes a lot of leverage.
- The "Founder Discount": Markets often punish stocks when a founder is too intertwined with the brand, affecting his paper wealth.
The reality is that Kevin Plank is "asset rich" but "cash-dependent" on the success of his turnaround plan. He’s betting his entire legacy on the next 24 months of retail sales.
What This Means for You
Whether you’re an investor or just a fan of the brand, Plank’s financial health is the ultimate indicator of Under Armour’s stability. He isn't a passive owner; he’s an operator.
If you're looking to learn from his moves, notice the shift from diversification back to core competency. He spent years trying to be a real estate mogul and a horse breeder. Now? He’s selling the farm—literally—to fix the one thing that made him famous. There is a lesson there about "focus" that’s worth more than the $800 million.
Practical Steps to Track the Value:
- Watch the North American Revenue: This is the make-or-break metric for his wealth in 2026. If North America recovers, his net worth skyrockets.
- Monitor SEC Form 4 Filings: Watch for when he buys or sells his own stock; it tells you more than any press release ever will.
- Keep an eye on the Sagamore Farm sale: If it closes at that $22 million asking price, it’s a sign that high-end real estate in Maryland still has its teeth.
Kevin Plank is currently in the middle of his second act. It’s a gritty, expensive, and public attempt to reclaim his status in the billionaire's club. Whether he makes it back to the $3 billion mark depends entirely on whether you decide to buy a pair of UA Hovr running shoes this year.
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To get a clearer picture of his current standing, you should review Under Armour’s most recent 10-K filing to see the exact number of shares he currently holds and any recent divestments from his private ventures.