Kendall Jenner doesn't just wear a bikini. She breaks the internet with them. Honestly, it’s become a bit of a seasonal ritual. Every time she posts a new carousel from some "secret location," the fashion world stops, stares, and then immediately tries to find where to buy that exact shade of olive green or that specific micro-knit texture.
It’s a vibe.
We've seen it happen for over a decade now. From her early days as a teen model to her current status as the creative director of FWRD, Kendall Jenner in swimsuit photos have shifted from simple poolside selfies to high-production mood boards. They aren't just pictures; they're blueprints for the "Quiet Luxury" beach aesthetic. You’ve probably noticed she isn’t really into the neon, over-the-top trends that scream for attention. Instead, she leans into earthy tones, vintage cuts, and textures that look like they cost more than your rent.
The Brands Behind the Look
If you’re trying to track down her favorites, you aren’t looking at the typical mall brands. Kendall has a very specific "uniform" when it comes to swimwear. She’s famously loyal to a handful of niche and high-end labels that offer that signature minimalist edge.
Calzedonia
This is a big one. As an ambassador for the Italian brand, she’s been the face of their Summer 2025 and 2026 campaigns. She recently made waves in a shiny, sky-blue satin string bikini that looked permanently wet thanks to its high-gloss finish. It’s a bit of a departure from her usual matte looks, but it worked. The ruching on the bottoms and the delicate triangle tops are basically her bread and butter.
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Sommer Swim
You might remember the post captioned "Me and this bikini: a love story." That was about Sommer Swim, an Australian brand. She’s been spotted in their Xena halter top and Naomi tie-side bottoms multiple times. The brand is known for its "Aussie Cossie" style—cheeky cuts and bold, often baroque-inspired prints that manage to look sophisticated rather than loud.
Deparel
This is where it gets interesting. In early 2024 and throughout 2025, she started pushing "knitkinis." These are crochet or micro-knit sets from the Dutch brand Deparel. They aren't exactly practical for doing laps in a pool, but for lounging on a yacht in Mallorca? Perfect. She’s worn them in vibrant orange, lime green, and even coral. It’s that handmade, "I found this in a tiny boutique in Europe" feel that her fans obsess over.
Why the "Kendall Jenner in Swimsuit" Aesthetic Dominates Search
Why do we care so much? It’s not just about the body; it’s the styling. She has a way of making a $100 bikini look like a $2,000 custom piece.
- The "Wrong" Accessories: She loves a contrast. Think a tiny black string bikini paired with knee-high fur boots in the snow (that January 2022 post is still legendary). Or a western-style cowboy hat with a metallic Gucci monokini.
- The Composition: Most of her viral photos are shot by professionals like Cameron Hammond or Cass Bird, but they’re edited to look candid. There’s a lot of "grain" and natural lighting involved.
- Minimalist Glam: Her makeup is almost always "siren eye" liner, feathered brows, and a sun-kissed glow. No heavy contour at the beach.
Breaking Down the Iconic 2025-2026 Looks
Recently, Kendall has been moving toward more structured silhouettes. While the "itsy-bitsy" string bikini will always be her signature, she’s been experimenting with vintage-inspired shapes.
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For her FWRD Summer 2025 edit, she curated a collection that felt very "Americana." We saw her mixing denim overalls with crochet bikini tops and suede jackets. It’s a very specific look that suggests you just hopped off a horse and onto a boat. She also recently stayed at the Amangiri resort in Utah, where she posted in a classic, tiny black bikini under the "strawberry moon." That post alone reminded everyone that even with all the new trends, the "minimalist black bikini" remains the undefeated champ of her wardrobe.
She’s also been seen in Gonza, a brand founded by her friends Victoria and Sofia Villarroel. The "Caroni" model, an inverted triangle top with wraparound straps, became an instant sell-out after she wore it. It’s a more "aggressive" style than her usual stuff, but it fits the high-fashion trajectory she’s on.
The Reality of the "Supermodel" Fit
It’s worth acknowledging that Kendall’s look is often criticized for being unattainable. She’s a world-class supermodel with a specific body type that makes even the most awkward cut look effortless. However, the brands she chooses are often more accessible than people think. Brands like Calzedonia and even some of the Deparel knits aren't strictly for the 1%.
Her influence has actually helped pivot the industry away from "fast fashion" swimsuits and toward pieces that feel more like investments. People are looking for better fabrics—satin, mesh, and knit—rather than just cheap spandex.
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How to Get the Look (The Right Way)
If you’re looking to emulate the Kendall Jenner in swimsuit vibe for your next trip, focus on three things: texture, tone, and tension.
- Texture: Look for something other than flat matte. Go for a "wet-look" satin or a crochet knit.
- Tones: Stick to earth tones or "washed out" colors. Think olive, chocolate brown, or a very specific dusty blue.
- Tension: If the bikini is tiny, pair it with something oversized—a giant straw hat, a massive linen button-down, or even a pair of "dad" sneakers if you’re walking to the water.
Kinda crazy how one person can dictate what an entire generation wants to wear to the beach, right? But as long as she keeps finding these under-the-radar designers and pairing them with high-fashion photography, she’s going to keep holding that crown.
Actionable Insights for Your Summer Wardrobe:
- Invest in a "Knitkini": Even if you don't swim in it, a crochet set is the ultimate "It Girl" photo op for 2026.
- Try the Inverted Triangle: If you’re feeling bold, look for tops with extra-long straps that you can wrap around your waist.
- Focus on Skincare: The "Kendall" look is 50% the suit and 50% the bronzed, dewy skin. Use a high-quality body oil with a hint of shimmer to get that "fresh out of the Mediterranean" glow.
- Don't over-accessorize: One statement piece—like a vintage headscarf or a pair of oversized black shades—is enough. Let the cut of the suit do the heavy lifting.