You’ve probably seen the face. If you live anywhere between the Keys and Palm Beach, Keith Jones is basically a permanent fixture in your living room. He’s that guy—the one who manages to deliver heavy-hitting news without making you feel like the world is ending every single morning. People often get confused because there’s another Keith Jones up in Philly, but the South Florida version? He’s built a legacy here that most local anchors only dream of.
Keith Jones CBS Miami has become more than just a name on a teleprompter; he’s part of the fabric of the community.
He didn't just fall into this. Honestly, Keith’s path into the newsroom wasn't some pre-planned corporate climb. He actually grew up with a "gift for gab," as he’s called it before. He was a baseball player at Barry University back in the day. He thought he’d be a businessman. Then, a professor told him he talked too much and should probably be on TV.
It’s kind of wild how one comment like that can change a whole life, right?
The Grind to the Anchor Desk
Broadcast news is a brutal business. It’s not just makeup and lights; it’s 3:00 AM alarms and sweating through your suit in 95-degree humidity while reporting on a hurricane. Keith Jones paid those dues. Before he was the stable presence on CBS Miami (WFOR), he was grinding it out at stations across the country, including a long stint in West Palm Beach.
South Florida viewers are notoriously picky. They want someone who understands the unique chaos of this region—the traffic, the political swings, the weird weather patterns.
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Keith gets it.
He moved over to CBS Miami years ago and quickly became a staple of the morning and noon broadcasts. His chemistry with co-anchors like Betty Nguyen has been a huge reason why people keep tuning in. They have this easy, conversational flow that doesn't feel forced. In a world where everything feels scripted and fake, that’s rare.
Real Impact: More Than Just "The News"
Let’s talk about "Miami Proud." This is a segment where Keith really shines. He isn't just sitting behind a desk; he’s out there highlighting people doing actual good in the community. We're talking about female fire rescue leaders, local nonprofits, and small business owners.
He’s won a shelf full of Emmys.
Multiple Edward R. Murrow awards, too.
But if you ask people who watch him every day, they don't care about the trophies. They care that he seems like he actually gives a damn about the stories he’s telling. He’s covered the big stuff—the Surfside condo collapse, high-stakes elections, the Florida Panthers winning the Stanley Cup.
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He handles the heavy stuff with gravity and the fun stuff with a genuine grin.
Clearing Up the Identity Crisis
Okay, let’s settle this once and for all. If you Google "Keith Jones news," you’re going to see two guys.
- The Philadelphia Keith Jones: He’s an anchor at NBC10 WCAU. He went to Villanova. He’s a big basketball guy.
- The Miami Keith Jones: Our guy. The Barry University alum. The CBS Miami veteran.
They are both incredibly successful, which makes the SEO a nightmare, but for South Floridians, there is only one Keith Jones. Our Keith is the one who has spent decades navigating the specific madness of the 305 and 954. He’s the one who stays on air for ten hours straight when a tropical storm is bearing down on the coast.
Why He Sticks Around
Television is a revolving door. Anchors come and go, chasing bigger markets or national gigs. But Keith Jones has stayed. Why? Because South Florida is home. He’s deeply involved in local charities and has a real connection to the viewers.
He’s also adapted. You’ve probably noticed that CBS Miami has leaned hard into streaming lately. You can find Keith not just on Channel 4, but on the CBS News Miami streaming service at all hours. He’s embraced the shift from traditional broadcast to the "always-on" digital era without losing that classic anchor authority.
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There’s a comfort in seeing a familiar face when you’re drinking your first cup of coffee. Keith provides that. He’s reliable.
How to Follow His Work
If you’re trying to keep up with what Keith is doing lately, here’s the best way to do it:
- Watch the Mornings: He’s usually anchoring the early blocks starting at 5:00 AM on CBS Miami.
- Check "Miami Proud": These segments air regularly and are archived on the CBS News Miami website.
- Social Media: He’s active on X (formerly Twitter) and Facebook, often posting behind-the-scenes clips or updates on breaking stories.
Next time you’re flipping through the channels or scrolling through your news feed and see a report from Keith Jones, remember that you’re looking at a guy who has spent over twenty years earning that spot. He’s not just an anchor; he’s a South Florida institution.
If you want to stay informed on local happenings, the best move is to set an alert for CBS Miami’s morning stream. It's the easiest way to catch Keith’s reporting in real-time and see why he’s remained a top-tier journalist in one of the most competitive news markets in the country.