You’d think after thirty years in the game, there wouldn’t be any "firsts" left for Kate Moss. She’s the face of the nineties, the queen of the "heroin chic" era, and the woman who made Calvin Klein a household name. But here we are. In late 2024, the fashion world collectively lost its mind because Kate Moss finally, at age 50, put on a pair of wings.
It happened at the Victoria’s Secret Fashion Show 2024 in New York City.
Honestly, the comeback of the VS show was already a polarizing topic. People were skeptical. After a six-year hiatus and a lot of corporate soul-searching, the brand was trying to prove it could be "inclusive" while keeping the glitter. But then the opening chords of Joan Jett’s "I Love Rock 'n' Roll" hit the speakers, the smoke cleared, and there she was.
The Kate Moss Victoria's Secret 2024 Debut Nobody Saw Coming
It’s kinda wild to realize that Kate Moss had never walked for Victoria’s Secret before. Not in the nineties, not in the early 2000s—never. Back then, she told Vogue, she basically wasn’t an "underwear girl." She was high fashion; VS was commercial. The two worlds didn't overlap much.
But the 2024 show was different.
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She stepped out in an all-black lace slip dress that was vintage Kate—effortless, a little bit "don't care," and very rock star. Underneath was a black bra and panty set, and on her back, she wore black feathered wings that felt more like a dark angel than a pink marshmallow. She didn’t do the signature "hand-heart" or the overly bubbly wave. She just walked.
A Family Affair: Lila and Kate
The real kicker? Her daughter, Lila Moss, had walked just moments before her.
Lila, 22, made her own debut in a blush pink ensemble with a fringe jacket and wings that literally spelled out her name in cursive. Seeing the two generations back-to-back was a clever move by the casting directors. It signaled that Victoria’s Secret was trying to bridge the gap between the OG supermodel era and the Gen Z "nepo baby" wave that dominates Instagram today.
Lila looked nervous but polished. Kate, on the other hand, looked like she was just heading to a cool party in Brooklyn. That's the Moss magic, really. She makes a massive, high-pressure marketing event look like a casual Tuesday.
Why the 2024 Show Was Different
The 2024 Victoria's Secret Fashion Show wasn't just about Kate. It was a massive production at the Brooklyn Navy Yard, featuring an all-female musical lineup—Cher, Tyla, and Lisa from Blackpink.
The brand was clearly trying to fix its image. They brought back the "Legends" like Tyra Banks, who closed the show after a 20-year retirement, and Adriana Lima. But they also included plus-size models like Ashley Graham and trans models like Alex Consani and Valentina Sampaio.
Here’s the thing people get wrong about the Kate Moss Victoria's Secret 2024 moment: It wasn't just a nostalgia trip.
Critics on places like Reddit and Twitter were quick to point out that the styling for the "older" models—Kate and Carla Bruni (who is 56)—seemed a bit more covered up compared to the younger girls. Some fans felt like the brand was "hiding" their bodies under lace and capes. But if you know Kate Moss, you know she’s always preferred that sheer, slip-dress aesthetic. It felt more like her personal style than a corporate mandate to hide her age.
The Reality of the "Comeback"
Was the show a success? It depends on who you ask.
- The Pro-Show Crowd: Loved seeing the OGs back. The sight of Kate Moss at 50 looking that good is undeniably empowering for a lot of women.
- The Skeptics: Felt the wings looked a little "budget" compared to the million-dollar wings of 2014. Some called it the "Temu Secret Fashion Show" because the production felt slightly less polished than the glory days.
- The Fashion Purists: They’re just happy Kate finally got her wings, even if it was twenty years late.
The show aired on Amazon and Instagram, moving away from the traditional network TV format. This allowed for a "shop the look" feature in real-time, which is basically where the industry is heading.
What This Means for Kate’s Career Now
Kate isn't just a model anymore; she’s a brand. She has her own agency (Kate Moss Agency) and her wellness brand, Cosmoss. Walking the VS runway wasn't a career necessity for her—it was a victory lap.
She’s reached a point where she only does what she wants. Working with Lila seems to be her primary motivation these days. They’ve done Fendi campaigns together, and now this. It’s a legacy play.
Actionable Insights: What We Can Learn
If you're watching the Kate Moss Victoria's Secret 2024 moment from a branding or fashion perspective, there are a few real takeaways:
- Age is a Brand Asset: In 2026, being "iconic" is more valuable than being "new." Brands are leaning into the 40+ and 50+ demographic because they have the actual buying power.
- Authenticity Beats Perfection: Kate didn't change her walk or her vibe to fit the "Angel" mold. She brought the mold to her.
- Collaborative Legacy: The "mother-daughter" duo is the ultimate marketing tool. It captures two different age demographics simultaneously.
If you’re looking to follow the latest in Kate’s world, her agency's Instagram is usually the first place to see her non-commercial work. For those wanting to replicate the "Kate look" from the show, it's all about the sheer black lace and messy, "undone" hair—a style she’s been perfecting since 1992.
The Victoria's Secret 2024 show might have been a comeback for the brand, but for Kate Moss, it was just another day being the most famous woman in the room.
Check out the official Victoria's Secret YouTube channel to see the full "I Love Rock 'n' Roll" segment—it's worth it just to see the crowd's reaction when she first appears.