If you were watching the Philadelphia Eagles take down the Kansas City Chiefs during Super Bowl LIX, you might have seen something that felt less like a million-dollar ad and more like a FaceTime call from a confused uncle. It was raw. It was shaky. And honestly, it looked like it cost about five dollars to make.
The kanye commercial super bowl 2025 youtube upload quickly became one of the most searched clips of the night, but not for the reasons most brands want to go viral. While the rest of the world was watching high-budget cinematic masterpieces featuring A-list actors, Ye—the artist formerly known as Kanye West—decided to lean back in a dentist’s chair and record a vertical video on his iPhone.
The Ad That Broke the Vetting System
Here is the thing: the commercial itself was almost aggressively boring. Ye sat there, looking into his phone camera, and basically told everyone that he’d spent all the budget on the airtime and had nothing left for the production. He literally said, "Since we spent all the money on the commercial spot, we actually didn't spend any money on the actual commercial."
It was a classic Ye move. Lo-fi, "disruptive," and designed to make you feel like you were getting an inside look at his life. He pointed people toward his website, Yeezy.com, promising shoes and apparel. On the surface, it looked like a recycled version of his 2024 "backseat of a car" ad.
But the real story started about an hour after the game ended.
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Why the Internet Exploded on YouTube
If you search for the kanye commercial super bowl 2025 youtube footage now, you’ll see the comments sections are a war zone. That’s because of what happened on the website the ad promoted. Shortly after the spot aired in local markets like Los Angeles, Philadelphia, Atlanta, and St. Louis, the inventory on Yeezy.com was swapped out.
Suddenly, the "shoes and hoodies" he mentioned were gone. In their place was a single item: a $20 white T-shirt featuring a black swastika.
The shirt was labeled "HH-01." For those who follow extremist symbolism, the Anti-Defamation League (ADL) quickly pointed out that "HH" is common shorthand for "Heil Hitler." This wasn't just a "bizarre" marketing choice; it was a full-blown descent into hate speech territory that left broadcasters and the NFL scrambling for answers.
How Did This Get on TV?
People are genuinely confused about how a commercial leading to a swastika shop made it onto the most-watched television event of the year. It comes down to a "bait and switch" strategy that exploited the gaps in local ad buying.
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- The Vetting: When the ad agency USIM pitched the spot to Fox’s legal team, the website was clean. It was selling standard Yeezy gear—hoodies, sweatpants, and the $20 pods.
- Local vs. National: Kanye didn't buy a national spot. A national 30-second ad in 2025 cost roughly $7 million to $8 million. Instead, he bought "local avails" through specific affiliates. This is often easier to clear because the scrutiny isn't as intense as the national broadcast.
- The Switch: The website content was changed after the ad had already been approved and aired. By the time Fox executives realized where the traffic was being sent, the damage was done.
The Fallout: Divorce and Deactivation
The reaction was swift and, frankly, pretty final for a lot of people in Ye's inner circle. His wife, Bianca Censori, reportedly reached her breaking point. Sources told the New York Post that the swastika shirt was the "last straw" for her, leading to reports of their divorce just days after the game.
Even his own team started jumping ship. His agent, Daniel McCartney, publicly dropped him on Instagram, citing "harmful and hateful remarks." It felt like the industry was finally closing the door that had been left slightly ajar after his 2022 outbursts.
If you go to find the official kanye commercial super bowl 2025 youtube links today, many have been pulled down or flagged. Ye himself deactivated his X (formerly Twitter) account shortly after the game, following a string of posts where he openly identified as a Nazi and praised Adolf Hitler.
What This Means for Future Super Bowls
This incident has triggered a massive conversation about how we regulate digital-to-broadcast advertising. Experts like Katherine Cartwright from Criterion Global have pointed out that broadcasters can't just vet the video anymore; they have to vet the "entity" and the destination.
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The NFL was quick to distance itself, stating they don't sell the ad time and "strongly condemn any form of antisemitism." But for the millions of viewers who saw the ad, the distinction between a local affiliate and the national league didn't really matter.
Key Takeaways from the 2025 Incident
If you're looking for the bottom line on this whole mess, here’s the reality of the situation:
- The Ad was a Trick: It was designed to look like a low-budget "man of the people" moment to bypass the suspicion of network censors.
- The Pricing was Strategic: By buying local spots in major cities, Ye reached a massive audience without having to go through the NFL's primary gatekeepers.
- The Performance Art Defense: Ye claimed this was his "greatest performance art piece," but the world saw it as a dangerous promotion of hate.
- Regulatory Change: Expect much stricter rules for 2026. Networks are already discussing "landing page locks" where an advertiser must guarantee a website's content won't change for 48 hours after an ad airs.
If you’re trying to find the video now, stick to reputable news breakdowns. Many of the "raw" uploads on social media are being used to drive traffic to mirrored sites that still try to sell the controversial merchandise. The best thing to do is watch the media analysis videos that explain the context of the bait-and-switch rather than just giving the original clip more views.
Next Steps for Staying Informed:
- Check Media Oversight Reports: Follow organizations like the ADL or the FCC's public notices to see how regulations regarding local ad-buys are changing for the 2026 season.
- Verify Sources: When viewing "viral" Super Bowl ads on YouTube, always check if the uploader is a verified news outlet to avoid clicking on links that lead to compromised or extremist websites.
- Monitor Brand Safety: If you are a digital marketer, use this case as a study on why "landing page monitoring" is a critical part of any campaign involving high-traffic TV spots.