Justin Bieber has a weirdly specific talent for making people want to wear clothes that look like they were found in a lost-and-found bin at a 1990s skate park. For years, the Justin Bieber yellow hoodie has been the definitive symbol of that "I just rolled out of bed but I'm still a global icon" energy. It’s loud. It’s bright. It honestly shouldn't work with half the outfits he pairs it with, yet here we are, still talking about it in 2026.
Whether it’s the original Drew House mascot gear or the newer sightings that have fans scouring the internet for "NYC 2025" dupes, the yellow hoodie is more than just a piece of fleece. It represents a specific era of Bieber’s life—the transition from teen idol to a guy who values comfort, mental health, and seemingly, very high-quality cotton.
The Secret History of the Drew House Mascot
The whole obsession basically started back in late 2018. Bieber started popping up in paparazzi shots wearing these oversized, mustard-yellow hoodies with a smiley face where the mouth was replaced by the word "Drew." Most people didn't even realize Drew was his middle name at first. It felt like an inside joke that the whole world was eventually invited to.
When the brand officially launched in January 2019, that specific golden yellow shade became the "it" color. It wasn't just a merch drop; it was a full-on aesthetic shift.
- The Fit: Everything was intentionally massive. If you bought your regular size, you’d still look like you were swimming in it.
- The Vibe: The brand’s motto was literally "wear like you don't care." It was the antithesis of the tight, tailored high-fashion looks other stars were pushing.
- The Scarcity: Despite the $150+ price tag, those early yellow mascot hoodies sold out in minutes.
That Viral 2025 NYC Street Style Moment
Fashion trends usually have the shelf life of a banana, but Justin keeps reviving the yellow hoodie look. Just last year, in 2025, he was spotted walking around New York City in a vibrant, slightly updated yellow pullover that sent the "Belieber" corner of the internet into a tailspin.
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This wasn't just a throwback. He paired it with baggy denim and those signature oversized vibes he's known for. What’s interesting is how the "Bieber effect" still works. Within 24 hours of those photos hitting the tabloids, replica sites and resellers saw a massive spike in searches for the Justin Bieber yellow hoodie.
People aren't just buying it because it looks cool. There’s a psychological comfort to it. In an era where everything feels polished and filtered, wearing a bright yellow, fuzzy hoodie feels... human. Sorta.
The 2026 Shift: Is Drew House Actually Over?
Here’s where things get complicated. If you've been following the news lately, you might have seen that Justin reportedly severed ties with Drew House in April 2025. He even posted (and then deleted) an Instagram Story telling fans not to waste their money on the brand anymore.
"I Justin Bieber am no longer involved in this brand. Drew House doesn't represent me or my family or life." — Justin Bieber (April 2025)
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He’s since been teasing a new project called SKYLRK. This has left fans in a weird spot. Do you keep wearing the iconic yellow Drew hoodie, or is it now a "vintage" relic of a past life? Honestly, most people don't care about the corporate drama. They just like the hoodie. The resale market for the FW21 "Golden Yellow" mascot hoodie is still thriving on sites like StockX and eBay, with prices often staying well above the original retail cost.
Why Yellow, Though?
Psychologically, yellow is the color of happiness and optimism. Bieber has been very open about his struggles with mental health and finding peace away from the spotlight. Choosing a color that is basically a walking sunshine beam wasn't an accident.
It’s a bold choice for a guy who often tries to hide from cameras. You can't exactly blend into the background when you’re wearing a neon-yellow sweatshirt. It’s a paradox: the "don't look at me" oversized fit mixed with the "look at me" color.
How to Style the Look Without Looking Like a Banana
If you’re trying to pull off the Justin Bieber yellow hoodie look in 2026, you've gotta be careful. You don't want to look like you're wearing a costume.
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- Go Big or Go Home: The hoodie has to be oversized. If it fits like a regular gym sweatshirt, the vibe is lost.
- Contrast is Key: Pair the bright yellow with muted tones. Think light-wash baggy jeans or charcoal grey sweats.
- Footwear Matters: Justin usually goes for chunky sneakers or, occasionally, those infamous hotel slippers. For a normal human, a clean pair of white Dunks or Sambas usually does the trick.
- Layering: In colder months, throwing a baggy flannel or a denim jacket over the yellow hoodie adds some texture so the color isn't so "in your face."
The reality is that this specific piece of clothing has transitioned from a celebrity trend to a streetwear staple. Even if Justin never wears a smiley face again, that specific shade of yellow will always be linked to him.
If you’re looking to grab one now, your best bet is checking verified resale platforms. Just be wary of the "too good to be true" prices on random sites—unless you’re okay with a knockoff, the real heavyweight cotton versions from the 2021-2024 drops are the ones that actually hold their shape.
Actionable Insights for Fans and Collectors:
- Check the Material: Real Drew House hoodies are a heavy 85/15 cotton-poly blend or 100% cotton. If it feels thin or "silky," it’s a fake.
- Verify the Tags: Collectors look for the specific "drew" branding on the inner neck and the sleeve logo placement.
- Monitor SKYLRK: Keep an eye on Bieber’s new brand launches in 2026, as he’s likely to drop a new "signature" color that might replace the yellow era.