Justin Bieber just can't stay away from the needle.
Well, the piercing needle, anyway.
If you’ve been scrolling through Instagram lately, you probably saw it. That little sparkle on his face that sent the internet into a total tailspin. It feels like 2016 all over again, but this time, the stakes—and the diamonds—are a bit bigger.
The 2025 Comeback: Not Just One Stud, But Two
So, here’s the tea. In late March 2025, Justin decided to resurrect a look we haven't seen in almost a decade. He was spotted at Il Segreto Ristorante in Los Angeles looking every bit the "Cool Dad" in an army green hoodie and a fresh double nose piercing.
Yeah, you heard that right. Double.
He didn't just go back to the single diamond stud he rocked during the Purpose era. This time, he's sporting two sparkly studs placed side-by-side on his nostril. He even hopped on FaceTime with his son, Jack Blues, and posted the screenshot to make sure we all got a good look at the new bling.
Honestly, it’s a vibe. It’s less "rebellious teen" and more "established artist who does whatever he wants."
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The fans? They’re split. Some are screaming "WE ARE SO BACK" in the comments, while others are analyzing his cryptic captions about "being inauthentic" and wondering if the new jewelry is a sign of a mid-life (or mid-30s) crisis. But let's be real—Justin has been getting poked and prodded for art since he was a kid. A couple of nose studs is light work for him.
A Look Back: The 2016 Vancouver Incident
To understand why everyone is tripping over this now, we have to go back to March 2016. Justin was in Vancouver, Canada, for his Purpose world tour. He walked into a shop called Millennium Ink, owned by a guy named Pip Holcombe.
Pip later told reporters that Justin "took it like a champ." He only bled a little.
That first piercing was a tiny, clear gem bioplast stud. It was subtle. It was the "Sorry" era. It was peak Bieber fever. At 22 years old, it was his way of transitioning from the bowl-cut kid to a tatted-up grown man.
But then, as quickly as it appeared, it vanished. He stopped wearing it for years, opting for simple diamond earrings or those massive $200,000 Cuban link chains Hailey bought him. We all thought the nose piercing was just a phase.
The Real Cost of Bieber’s Bling
Justin doesn't do "mall kiosk" jewelry.
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While that 2016 stud was a simple bioplast piece (usually used for healing), his current setup is definitely high-end. We're talking VVS diamonds. Justin’s jewelry collection is legendary—from the $250,000 custom "Drew" smiley face pendants to the matching mushroom necklaces he shares with Hailey.
If you're trying to copy the look, don't just shove a Claire's stud in your face.
The double nostril piercing requires precision. If the spacing is off by even a millimeter, it looks like a mistake instead of a style choice. Justin's new look works because the studs are small enough to not crowd his face but bright enough to catch the paparazzi's flashbulbs from across the street.
Why the Nose Piercing Actually Matters
It’s not just about the metal. For a guy who has been under a microscope since he was 13, these changes are often a way of reclaiming his body.
Think about it.
He’s got over 60 tattoos.
He’s dyed his hair every color of the rainbow.
He’s worn everything from hotel slippers to oversized suits on the red carpet.
The nose piercing is a low-stakes way for him to refresh his image without committing to a full-sleeve tattoo or a radical haircut. It’s "lifestyle" Bieber. It’s the version of him that is comfortable being a dad but still wants to maintain that edge.
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How to Get the "Bieber Double" Without the Regret
If you’re sitting there thinking, “Maybe I should get two holes in my nose too,” hold up for a second. There are a few things you should know before you go full Belieber.
- Placement is everything: A single piercing is easy. A double requires a piercer with a steady hand and a good eye for symmetry.
- The "Heal" is real: Nose piercings take 4 to 6 months to fully heal. You can't just swap the jewelry out every day because you saw a new photo of Justin.
- Quality counts: Justin can afford the best metals. You should at least aim for titanium or 14k gold. Anything cheaper and your nose might turn green—and not in a cool "slime green" Frank Ocean way.
- The "Double" Trend: Justin isn't the only one doing this. We've seen a huge spike in "curated nostrils" recently. It's basically the facial equivalent of a curated ear.
Moving Forward With Your Style
Look, the Justin Bieber nose piercing saga is just another chapter in the book of a guy who lives his life in front of a lens. Whether you love the double studs or miss the clean-shaven look of the early 2010s, you have to admit the guy knows how to stay relevant.
If you’re inspired to change your look, start small. You don't need a $200k chain to make a statement. Sometimes, a tiny bit of sparkle in the right place is all it takes to feel like a new person.
The most important takeaway? Don't be afraid to experiment. Justin has spent half his life trying to figure out who he is, and if a couple of nose piercings help him feel more like himself, then more power to him. Just make sure you find a reputable piercer who knows their way around a nostril.
Next Steps for Your Piercing Journey
If you're serious about following in JB's footsteps, your first move should be researching a member of the Association of Professional Piercers (APP) in your area. Check their portfolio specifically for nostril work. Ask about their "downsizing" policy—most nose piercings need a shorter post after the initial swelling goes down to prevent those annoying little bumps from forming. Lastly, invest in a sterile saline spray; it’s the only thing that should be touching your new piercing for the first few months.