If you’ve spent any time on the "Scandi-side" of TikTok or Instagram over the last few years, you definitely know Julie and Camilla Lorentzen. They were the ultimate "couple goals"—rainbow-colored house, IVF journeys, body positivity, and a seemingly endless stream of high-production content. But recently, things got quiet. Real quiet. If you go searching for the Julie Lorentzen deleted instagram account or wonder why her posts have vanished into thin air, you aren't alone.
It's weird. One day she’s the face of a million-dollar brand and the next, she's basically a digital ghost.
People have been spiraling in Reddit threads and comment sections trying to figure out if it was a hack, a breakdown, or just a really aggressive rebrand. Honestly? It's a bit of everything. The truth about the Julie Lorentzen deleted instagram situation is tied up in a messy mix of privacy concerns, burnout, and a marriage that—by their own admission—has been through the ringer lately.
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Why the mass deletion happened
In late 2024 and heading into 2025, Julie didn't just stop posting; she went scorched earth. She wiped her Instagram grid, deleted her personal TikTok, and even scrubbed years of content from their joint YouTube channel. For someone whose entire livelihood depended on "the algorithm," this was basically professional suicide.
Or was it?
The primary reason cited was mental health. Julie has been incredibly open (maybe too open, some critics say) about her struggles with anxiety and the pressure of being "on" 24/7. When they had their first son, Sunny, the couple made a big deal about "shielding" him, yet they continued to monetize the experience of parenting. That creates a weird friction. You want to be private, but your paycheck requires you to be public. Eventually, the dam broke.
The "Stalker" Incident
One specific trigger for the Julie Lorentzen deleted instagram drama was a terrifying privacy breach. Apparently, some "fans" (and we use that term loosely) actually located their home in Norway. People were literally showing up at their front door asking for photos while they were trying to live a normal life with a toddler.
That’s not just "influencer problems." That’s scary.
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The marriage strain and the "Second Baby" factor
Around January 2025, Camilla posted some surprisingly raw updates on Snapchat. She admitted that she and Julie "hadn't been lovers for a while." They were just roommates, co-parents, and business partners. This admission came right as they were expecting their second child, Skye, who arrived in April 2025.
Imagine the stress. You’re pregnant, your marriage is struggling, and millions of people are watching your every move, waiting for you to mess up.
Julie’s decision to delete her presence seems to be a desperate attempt to save her sanity before the second baby arrived. She reportedly wanted to move "backstage." While Camilla stayed in the spotlight (mostly moving her focus to a Norwegian-language Snapchat to escape the global "snark" communities), Julie decided she was done being the product.
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What happened to the content?
- The Archives: Most of Julie's old Reels and TikToks are gone forever, though some dedicated "snarkers" have archived them in private Google Drives.
- The Joint Accounts: Their YouTube, which once had hundreds of thousands of subscribers, was essentially gutted.
- Mila: Their fitness app, Mila, is still running, but Julie’s face—once the primary marketing tool—has become much less prominent.
The "Heteronormative" Backlash
There’s another layer to this. A lot of people in the LGBTQ+ community started calling them out for adopting very traditional, almost "trad-wife" roles once the kids arrived. Julie was doing the bulk of the domestic labor and childcare while Camilla focused on "her brand" and fitness goals.
This criticism hit Julie hard. She’s always prided herself on being a progressive voice, so being told she was "performing" a role for the camera was a bitter pill to swallow. Kinda makes sense why you'd want to hit the delete button and walk away from the discourse, right?
Is she ever coming back?
Look, influencers rarely stay gone forever. The "delete everything" move is a classic way to reset the narrative. By wiping the slate clean, she can eventually return with a "New Era" that is more controlled and less vulnerable.
Currently, Julie’s Instagram presence is either deactivated or kept strictly private for friends and family. She’s focusing on being a mom of two and, frankly, trying to find out who she is when the camera isn't rolling.
Actionable insights if you're missing her content:
- Follow Camilla’s Snapchat: If you want the "Lorentzen Family" updates, that’s where they live now, though be warned: it’s mostly in Norwegian these days.
- Check the Mila App: Julie still works behind the scenes on the app's marketing and development.
- Respect the boundary: If she deleted it because people were showing up at her house, the best thing "fans" can do is stop digging for her private handles.
The Julie Lorentzen deleted instagram era marks a massive shift in how we view influencers. It’s a reminder that even the most "perfect" curated lives have a breaking point. Whether she stays offline for good or makes a "vulnerable" comeback in 2026, the old version of Julie Lorentzen—the one who shared every IVF shot and morning coffee—is officially gone.