You probably remember the glossy, high-production scenes from Chrisley Knows Best. Todd Chrisley, the patriarch with a quip for every occasion, often teased big dreams. One of those dreams—one that fans actually thought might stick—was Juice Bar by Chrisley. It felt like a natural fit. The family lived in Nashville, a city obsessed with wellness, green juice, and "seeing and being seen." But if you go looking for a location to grab a cold-pressed kale blend today, you're going to hit a dead end.
It's gone.
Honestly, the story of the Chrisley juice empire is a weird mix of reality TV branding, legitimate business partnerships, and the eventual legal avalanche that buried the family's public life. To understand what happened, you have to look past the Instagram filters.
The Nashville Juice Bar Connection
The project wasn't just a random idea whipped up for a Season 3 plotline. It was a formal partnership with a very real company called I Love Juice Bar. This brand, founded by John and Jan-Michelle Moore in 2013, was already a staple in the Nashville area. They had a solid reputation for plant-based, gluten-free, and generally "clean" offerings.
Todd and Julie Chrisley didn't just want to be customers; they wanted to be the face of the expansion.
The deal was framed as a franchise development agreement. The "Juice Bar by Chrisley" branding was meant to be a co-branded effort. The Chrisleys were supposed to bring the "star power" and the marketing muscle, while the Moores provided the operational backbone. It seemed like a win-win. At the time, the family was at the peak of their E! and USA Network fame. They were moving into a massive house in Brentwood, and a juice bar in the upscale Green Hills neighborhood of Nashville felt like the ultimate "lifestyle" move.
But here is where things got murky.
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If you followed the news back in 2014 and 2015, the hype was real. There were press releases. There were social media posts showing Todd looking at floor plans. The Green Hills location was the flagship. It was supposed to be the first of many. Then, the momentum just... stopped.
Why the Green Hills Location Fizzled
Business in Nashville is competitive. Retail real estate in Green Hills is even worse. While the Chrisleys were filming their "perfect" life, the logistics of running a physical storefront were clashing with their increasingly complicated personal and legal lives.
While the "Juice Bar by Chrisley" name appeared on some promotional materials, the actual shop eventually just operated under the standard "I Love Juice Bar" banner. The Chrisleys' involvement became more of a silent investment—or perhaps a loud marketing campaign that lacked follow-through. By the time the family’s tax evasion and bank fraud investigations started making headlines, the juice bar partnership was essentially a ghost.
The Reality TV "Business" Trap
We see this a lot with reality stars. They launch a product—be it a makeup line, a clothing brand, or a juice bar—while the cameras are rolling. But once the season wraps, the overhead remains.
For the Chrisleys, the juice bar was part of a larger portfolio that included real estate ventures and Todd’s "Chrisley & Co." branding. When the Department of Justice began looking into their financial records, the narrative of their wealth began to crumble. Prosecutors later proved that the family had used fraudulent loans to fund their lifestyle.
It’s hard to sell $10 juice when the government is alleging you’ve defrauded banks of $30 million.
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The I Love Juice Bar brand eventually distanced itself. They are still a successful chain today, but you won't find Todd’s face on any of their menus. They’ve focused on their core mission: simple, healthy food. They didn't need the Chrisley drama, and frankly, the drama was becoming too loud to ignore.
What Most People Get Wrong About the Failure
Many fans think the juice bar failed because the product was bad. That's not really true. I Love Juice Bar has a loyal following for a reason. Their "Ginger Greens" and "Orange You Glad" juices are actually quite good.
The failure of the Juice Bar by Chrisley concept was strictly a branding and legal collapse.
- Financial Scrutiny: As the IRS and FBI dug into the Chrisleys' accounts, any business associated with them became a liability.
- Operational Disconnect: Todd was great at being a TV personality, but the day-to-day grind of a juice franchise—managing inventory, health codes, and hourly staff—didn't align with his "director" persona.
- The Incarceration: In late 2022, Todd and Julie were sentenced to years in federal prison. Todd is currently serving his time at FPC Pensacola, and Julie is at FMC Lexington. You can't run a juice empire from a federal cell.
It’s a bit of a tragedy for the fans who wanted a piece of that Nashville lifestyle. They wanted to go to a place where they might catch a glimpse of Savannah or Chase. Instead, they got a lesson in the fragility of reality TV businesses.
The Legacy of the Juice Bar by Chrisley
Does it still matter? In the grand scheme of the Chrisleys' legal battles, a failed juice franchise is a small footnote. However, it serves as a case study for how "influencer" businesses worked before the term "influencer" was even fully defined.
They were trying to monetize their "aesthetic" before that was a standard industry term.
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If you go to Nashville today, you can still find plenty of great juice. You can go to the original I Love Juice Bar locations, or check out competitors like The Urban Juicer. But the specific dream of Juice Bar by Chrisley died long before the prison sentences were handed down. It was a casualty of a lifestyle built on a foundation that couldn't support its own weight.
Interestingly, Savannah Chrisley has tried to pivot into her own brand, Sassy by Savannah, which focuses on cosmetics. She seems to have learned from the juice bar era—keeping her business ventures more centralized and under her own control, rather than relying on massive physical retail partnerships that can't be maintained during a family crisis.
Moving Forward: Lessons for the Wellness Industry
If you're looking for the "Chrisley glow," you're better off looking at their current legal appeals than their past business ventures. The juice bar was a moment in time—a snapshot of 2015 celebrity culture that didn't age well.
For those interested in the actual business of juice, the takeaway is clear: branding can get people in the door, but transparency keeps the lights on. The Chrisleys had the brand, but they lacked the transparency that the modern consumer (and the federal government) demands.
Next Steps for Fans and Researchers
To see where the family stands now, you should track the latest updates on their legal appeals through the U.S. Court of Appeals for the Eleventh Circuit. While the juice bar is a thing of the past, the family's battle for their "brand" continues in the courtroom. If you're looking for healthy living inspiration in Nashville, stick to the established local spots that have stood the test of time without the reality TV baggage. Don't look for the Chrisley name on a menu; look for it in the legal archives.