Honestly, the internet has a weird way of manifesting things that don't actually exist. If you’ve spent any time on TikTok or Instagram lately, you’ve probably seen the chatter. People are convinced there’s a JoJo Siwa White Fox collection dropping any second. It makes sense on paper, right? White Fox Boutique is the undisputed champion of Gen Z "it-girl" aesthetics—think oversized hoodies, snatched activewear, and those leopard print sets that are literally everywhere. Meanwhile, JoJo is in the middle of the most aggressive rebrand in pop culture history.
But here is the reality: there is no official JoJo Siwa x White Fox collection. Not yet, anyway.
It’s wild how these rumors start. Usually, it’s just a celebrity wearing a brand once, and suddenly the "leak" accounts are posting mockups of a full clothing line. JoJo has been spotted in plenty of streetwear lately as she trades in her signature bows for a more "adult" look, which is likely where the confusion started. But if you're looking to hit "add to cart" on a JoJo-designed hoodie, you're going to be waiting a while.
The JoJo Siwa White Fox Connection: Why Everyone Is Confused
So, why are we even talking about this? Well, White Fox Boutique is basically the uniform for the crowd JoJo is currently trying to hang out with. We’ve seen her pivot from Nickelodeon sunshine to "bad girl" pop, and that shift requires a specific wardrobe. White Fox is famous for its massive influencer programs. They work with everyone from the Kardashians to Love Island stars.
The brand recently made headlines for its partnership with SLG Brands to launch a beauty line in Boots stores, and they’ve been ramping up their "student ambassador" programs for 2025 and 2026. Because JoJo is constantly in the headlines for her relationship with Love Island alum Chris Hughes, and because she’s hanging out in the same social circles as many White Fox ambassadors, the dots started connecting themselves in the minds of fans.
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It’s a classic case of brand association. When you see JoJo rocking an oversized charcoal hoodie that looks suspiciously like the "With Love In The Moment" collection from White Fox, your brain assumes a collab is coming.
The "Joelle" Era and the Style Pivot
2025 was a massive year for the artist formerly known only as JoJo. On New Year’s Eve, she officially changed her TikTok name to Joelle Siwa. It’s a subtle move, but a huge deal for her branding. She’s moving away from the "JoJo" persona that was built on glitter and high-ponytails.
This new "Joelle" vibe is much more aligned with the White Fox aesthetic. We’re talking:
- Neutral tones (lots of grey marle and charcoal).
- Oversized fits that prioritize comfort over "costume" vibes.
- A more natural glam look, ditching the face rhinestones for actual skincare.
In a recent episode of Talk Tuah with Haliey Welch, Joelle talked about how she’s exploring "gender-bending" fashion and trying things people haven't seen before. While she was specifically defending a controversial "bulge" outfit from a magazine shoot, the underlying message was clear: she’s done with the box Nickelodeon put her in.
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Is a Collaboration Actually Possible?
Could a JoJo Siwa White Fox partnership happen in 2026? Absolutely. The business logic is there. White Fox wants to dominate the US market, and despite the "Karma" memes, Joelle still has a massive, loyal audience of millions.
White Fox Boutique has a very specific "Bestie Bonus" rewards system and a community-driven marketing strategy. They don't just pick any celebrity; they pick people who actually move the needle on social commerce. Joelle Siwa is the definition of a needle-mover. Whether people are cheering for her or "hate-watching" her latest dance move, they are watching. And in the world of fast fashion, eyeballs equal sales.
What to look for if a drop happens:
- Leopard Print Everything: It’s the White Fox signature, and Joelle has been leaning into bold prints lately.
- Heavy Graphic Tees: Expect high-fidelity text rendering—something White Fox does better than almost any other DTC (Direct-to-Consumer) brand.
- The "Chris Hughes" Factor: Since her boyfriend is already deeply embedded in the UK influencer scene (where White Fox is king), a cross-continental campaign would be a huge win for the brand.
The Reality of Celebrity Fashion Deals
We have to remember that Joelle is a veteran in the licensing world. Back in her peak Nickelodeon days, her consumer products program was a billion-dollar empire. She had deals with J.C. Penney, Target, Walmart, and Claire’s. She knows how the "business of being JoJo" works.
If she does sign with an Australian powerhouse like White Fox, it won't be a small deal. It will be a global campaign. But as of January 2026, there are no official press releases, no "coming soon" landing pages, and no leopard-printed Joelle hoodies in the warehouse.
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How to Get the Look Right Now
If you were hoping for the JoJo Siwa White Fox collab because you love her new style, you don't actually need to wait for her name to be on the tag. The current White Fox "New Arrivals" are basically a mood board for Joelle’s 2026 wardrobe.
You can find the "Only Acting" pants in charcoal or the "Can't Find The Words" knit sets that match the "elegant and natural" vibe she’s been sporting in her recent Instagram posts with Chris. She’s been opting for long, natural hair and gold jewelry—all of which are staples in the White Fox "Yacht Club" aesthetic.
Actionable Insights for Fans and Shoppers
Don't fall for the fake TikTok "leaks" that try to get you to click on phishing links promising a JoJo discount code. If a real collaboration happens, it will be announced on the official @whitefoxboutique Instagram and Joelle's own verified accounts.
What you can do now:
- Check the "As Seen On" Section: White Fox has a dedicated page for celebrities who wear their clothes. If Joelle officially wears a piece, it will show up there first.
- Follow the Name Change: Keep an eye on the "Joelle" branding. As she transitions away from the child-star image, her official merch is likely to become more "boutique" and less "big-box retail."
- Watch the UK Market: Since White Fox is expanding heavily into UK retail (like Boots), watch for Joelle to make appearances in London. If she’s there doing promo, a fashion deal is likely the reason why.
The "JoJo Siwa White Fox" buzz is a testament to how well she’s managed to stay relevant. Even without a confirmed product, people are ready to buy into the next chapter of her career. For now, we'll just have to keep refreshing the "New Arrivals" page and see if the "Joelle" era officially makes its way to the Australian runway.