Six years. That’s how long Bachelor Nation waited for Joelle "JoJo" Fletcher and Jordan Rodgers to finally say "I do." After two years of pandemic-induced postponements that felt like they would never end, the couple finally hit the altar in May 2022 at the Sunstone Winery in Santa Ynez. But let’s be real: while the wine and the scenery were great, everyone was there for the Jojo Fletcher wedding dress.
Actually, it was dresses. Plural.
JoJo didn't just pick one look. She went for a total vibe shift between the ceremony and the party. Honestly, it was a masterclass in how to do the "traditional but make it fashion" thing without looking like you’re trying too hard.
The Ceremony: Ines Di Santo and That Mermaid Silhouette
For the "official" part of the day, JoJo went with a custom gown by Ines Di Santo. If you know bridal, you know Ines is the queen of drama and fit.
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The dress was a classic mermaid silhouette. It hugged her curves in all the right places, which, let’s face it, is kind of her signature look. It featured an off-the-shoulder neckline that felt very romantic and sort of Old Hollywood, but the lace kept it feeling grounded for an outdoor California wedding.
- The Details: Intricate lace detailing throughout the bodice and skirt.
- The Accessories: She kept it surprisingly simple. No massive statement necklaces. Just a cathedral-length veil that probably caught every bit of that Santa Barbara breeze.
- The Shoes: Classic Jimmy Choos. Because why wouldn't you?
Some fans on Reddit actually felt the look was a bit "safe." They expected something wilder from the woman who basically reinvented Bachelorette style. But JoJo told People she wanted to feel "truly bridal," not like she was going to a white-party gala. She nailed that. It was timeless.
The Reception: Feathers, Beading, and J. Andreatta
Once the vows were out of the way, the "formal" JoJo disappeared. For the reception, she swapped the heavy lace for something way more playful.
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She changed into a custom J. Andreatta gown. This is where things got interesting. This dress was covered in intricate beading and—wait for it—feathers. It had a high slit that was basically made for dancing. While the first dress was about the "moment," this second dress was clearly about the party.
Jordan even got in on the outfit change action, swapping his black tux jacket for a custom off-white one. They looked like they stepped off a movie set. The transition from the structured Ines Di Santo to the flowy, feathered J. Andreatta is a move a lot of brides are copying now. It solves the "I can't move my arms" problem that happens with off-the-shoulder gowns.
Why the Look Still Matters in 2026
Even a few years later, JoJo’s choices are still hitting mood boards. Why? Because she balanced two very different aesthetics perfectly.
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The first dress was for the photos and the parents. The second dress was for her.
If you're looking to replicate the Jojo Fletcher wedding dress style, you don't necessarily need a celebrity budget. The "mermaid with off-the-shoulder straps" is one of the most popular silhouettes in bridal shops right now. Designers like Justin Alexander or even labels like Lulus have versions that mimic that sweetheart-to-mermaid transition without the five-figure price tag.
How to get the "JoJo Look" without the "JoJo Budget":
- Prioritize Fit Over Fabric: JoJo’s ceremony dress worked because the tailoring was perfect. A $500 dress with $300 in alterations will always look better than a $5,000 dress that doesn't fit right.
- The Second Look Strategy: You don't need a whole new gown. Some brides are doing detachable sleeves or removable overskirts to get that "two-dress" feel for the price of one.
- Feather Accents: If you loved her reception dress, look for feathered hems. It’s a huge trend for 2026 and adds movement that looks incredible in video.
The most important takeaway from JoJo’s wedding fashion? Don’t feel stuck in one style. You’re allowed to be the classic, romantic bride at 4:00 PM and the life of the party at 9:00 PM.
If you're planning your own day, start by looking at Ines Di Santo's current collections for silhouette inspiration, then check out J. Andreatta if you want that edgy, "cool-girl" reception energy. Just make sure you can actually dance in the second one.
Next Steps for Your Bridal Look:
Check your local bridal boutiques for "mermaid silhouettes with detachable off-the-shoulder straps" to mimic JoJo's ceremony transition. If you're set on a second look, search for "beaded midi dresses with feather trim" to capture that specific J. Andreatta energy for your reception.