Joe Burrow walks into a stadium and the internet melts. It’s a thing now. Whether he’s rocking a backless suit in Paris or a fuzzy coat that looks like it belongs on a 1970s rock star, the man knows how to dress.
Honestly, it’s refreshing. For years, NFL players were basically walking billboards for bad team merch or ill-fitting department store suits. Not Joe. He’s changed the "tunnel walk" forever.
People call him Joe Cool. Joe Brrr. Joe Shiesty. But behind the nicknames is a very deliberate approach to what he puts on his body.
The Paris Moment That Broke the Internet
Let's talk about the backless blazer. It happened in June 2024 at Vogue World: Paris. Joe walked the runway at Place Vendôme alongside his former LSU teammate Justin Jefferson.
The outfit? A black, backless blazer designed by Peter Do. He wore it with no shirt underneath. Just bare skin and confidence.
It was a risk. A huge one. He admitted later on the "Pardon My Take" podcast that his group chats were absolutely roasting him for it. But that’s the point. Joe doesn't care if you think it’s weird. He told Vogue he wanted to "get out of his comfort zone and grow as a person."
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That one Joe Burrow outfit did more than just trend; it bridged the gap between the gridiron and high fashion in a way we haven't seen since the early days of Deion Sanders.
Why the Cartier Glasses Are Non-Negotiable
If you see Joe in the tunnel, he’s probably wearing "buffs." These are the Cartier C Décor rimless glasses, often made with white buffalo horn.
They aren't cheap. A real pair can run anywhere from $1,000 to over $3,000 depending on the materials.
Why Cartier? Because they scream "I’ve arrived." He famously wore them after a playoff win in 2022 and quoted Drake: "Cartier glasses, I won't even peek at you." It was an instant mood. It showed he wasn't just a football player; he was a brand.
The 2025 Evolution: Custom Suits and Bleached Hair
By the time the 2025 NFL season rolled around, Joe had doubled down on his style. At the NFL Honors in New Orleans, he showed up in a custom Alo suit.
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Yes, the yoga brand.
It was a cropped, wide-leg look that looked more like something Timothée Chalamet would wear than a traditional quarterback. Some fans on Reddit called it "wedding pajamas," while others praised the draped details.
Then came the hair.
The platinum blonde buzz cut was a shocker. It gave off major Eminem vibes. He even joked about adding pink to it. It’s this willingness to experiment that keeps him at the top of the @NFLStyle Instagram feed.
The Real Influence Behind the Fits
Where does this taste come from? It’s actually in his DNA.
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His mom, Robin Burrow, used to work in fashion merchandising. She’s the one who encouraged him to wear colorful shirts as a kid. In the Netflix series Quarterback, she mentions that Joe was always "particular" about his clothes.
He works closely with stylist Kyle Smith. Smith was actually hired as the NFL's first-ever dedicated fashion editor in 2024. That tells you everything you need to know about Joe's impact.
How to Get the Look Without the NFL Salary
You don't need a $40 million contract to mimic a Joe Burrow outfit. You just need the mindset.
- Focus on the Silhouette: Joe loves oversized, boxy jackets and flared pants. It’s a 90s throwback that feels modern.
- The "No Shirt" Trend: If you’re feeling bold, try a blazer with just a chain or a very low-cut tank. It’s a signature Joey B move.
- Eyewear is Everything: You don't need real buffalo horn Cartiers. Look for rimless, rectangular frames with gold accents.
- Mix High and Low: He’ll wear a Bottega Veneta leather jacket one day and an Alo tracksuit the next.
- Color Confidence: He isn't afraid of baby blue, pink, or floral patterns.
Joe Burrow is teaching us that being an athlete doesn't mean you have to be one-dimensional. You can be the guy who throws for 500 yards and the guy who knows who Peter Do is.
If you want to start building your own version of this style, start with a structured, oversized blazer and a pair of rimless shades. Don't worry about the "roasting" in the group chat. If Joe can handle it, you can too.
Check out the latest drops from brands like Nahmias or Zegna if you want to see what he’s currently rotating through. Or, just keep an eye on the Bengals' tunnel walk next Sunday. You know he’s got something planned.