He's back.
Just weeks after handing over the keys to the White House, Joe Biden has officially returned to his old stomping grounds in the talent world. No, he isn't auditioning for a sitcom. Honestly, that would be a sight to see. Instead, news broke in early February 2025 that Joe Biden signs with CAA (Creative Artists Agency) to handle his post-presidency life.
It isn't exactly a shocker if you’ve followed his career. He did the exact same thing in 2017 after his vice presidency. Back then, it worked out pretty well for his bank account. We’re talking about a jump from roughly $400,000 a year to over $15 million in the years following his exit from the Obama administration. Money talks, even for elder statesmen.
CAA co-chairman Richard Lovett seems pretty thrilled about the reunion. He called Biden one of the most "respected and influential voices" in the world. But what does this actually mean for you and your newsfeed? It basically means you’re about to see a lot more of the 46th president in places that aren't C-SPAN.
What Joe Biden Signs With CAA Really Means for His Future
When a politician of this caliber joins a powerhouse like CAA, they aren't just looking for a "job." They’re building a brand. CAA is the same agency that represents A-listers like Meryl Streep, Steven Spielberg, and even Shohei Ohtani. It's a massive machine.
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By signing with the agency’s speakers bureau and literary department, Biden is setting the stage for three specific things:
- The "Big Book" Deal: Everyone expects a definitive memoir about his four years in the Oval Office.
- Six-Figure Speaking Gigs: Global summits and corporate retreats pay a premium for "the guy who was in the room."
- Media Production: Think documentaries or podcasts, similar to what the Obamas have done with Higher Ground.
It’s about "strategic opportunities," which is just fancy talk for staying relevant while making a lot of money. Kamala Harris also signed with CAA recently, making the agency a bit of a home base for the 2021-2025 administration's alumni.
The Hollywood Connection: Is This Just a Democrat Thing?
Some critics, including President Donald Trump, have already poked fun at the move. Trump reportedly quipped, "You gotta be kidding. He signed on with a talent agency?" during a press interaction. It highlights a weird tension between Washington and Los Angeles. But truthfully, CAA has been the go-to for high-profile Democrats for decades.
They represent Barack and Michelle Obama. They've represented Bill Clinton. The agency has a history of funneling political "star power" into commercial success. Since 1990, over 90% of political contributions from the agency’s staff have gone to Democratic causes. So, Biden joining their roster is sort of like coming home to family.
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Lessons From the 2017 Deal
To understand the future, look at the past. When Joe Biden signed with CAA in 2017, he didn't just sit on a porch in Delaware. He went on a 42-city "American Promise" tour. He sold over 85,000 tickets. People paid good money to hear him talk about grief, his son Beau, and the future of the country.
His memoir, Promise Me, Dad, became a #1 New York Times bestseller. That doesn't happen by accident. It happens because an agency like CAA knows how to book the right interviews and secure the right shelf space.
Expect a similar playbook now, though at 82, the "tour" might look a bit different. Maybe more high-end virtual keynotes and fewer grueling bus trips. CAA already has a dedicated landing page for him on their "Speakers" site, listing his areas of expertise as leadership, geopolitics, and—interestingly enough—cancer research.
What’s the Catch?
There are always critics. Some people think it’s "unbecoming" for a former president to be handled by a talent agent like he’s a movie star. Others worry about the optics of "cashing in."
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But honestly? This is the modern retirement plan for the American presidency. You leave the stress of the nuclear codes behind, and you trade it for a nice pen, a microphone, and a very comfortable chair.
Actionable Takeaways for the Public
If you're wondering how this affects your life, keep an eye on these developments:
- Watch for a Book Announcement: It's coming. If you want the inside scoop on the 2024 election withdrawal or his private thoughts on global leaders, that book will be the source.
- The "Higher Ground" Path: Watch to see if Biden launches a production company. If he starts producing Netflix documentaries, he’s following the Obama blueprint to a T.
- Speaking Requests: If you run a massive non-profit or a Fortune 500 company, you can technically "book" him now through the CAA Speakers email. Just be prepared for a fee that probably has a lot of zeros.
Joe Biden isn't fading away. He’s just changing venues. The signing with CAA proves that in 2025, the line between "Political Leader" and "Global Brand" has completely vanished.