If you spend any time on Instagram, you've probably seen Jilly Anais. She’s the definition of a multi-hyphenate—singer, model, cookbook author, and long-time partner to NFL quarterback Deshaun Watson. But behind the glitz of her 2.5 million followers and the high-profile relationship, there’s a family dynamic that fans find fascinating. Specifically, people always want to know: who is the man behind the "Boss Babe" persona?
Jules Moor is the father of Jilly Anais, and honestly, he’s become a bit of a social media personality in his own right.
The Texas Roots of Jules Moor
Jules Moor isn't just a background character in Jilly’s vlogs. He’s a former athlete and a successful businessman who built a life for his family in the Houston area. Based in Pearland, Texas, Jules and his wife Theresa raised Jilly (born Jillyan Anais Moor) and her brother, Jules K. Moor.
The family is tight. Really tight.
If you watch her YouTube channel, you’ll see Jules frequently appearing in videos like "Dad Asks Me 21 Questions" or "Meet the Moors." He comes across as that classic protective but fun-loving Texas dad. He’s the guy who will grill a massive steak one minute and then roast his daughter's outfit choices the next.
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A Basketball Legacy
One of the coolest things about Jules Moor is his athletic background. Before he was a "celeb dad," he was tearing it up on the court.
He played basketball for Texas A&M College Station. That athletic DNA clearly skipped down to his kids. Jilly was a competitive cheerleader and a track athlete in high school, and her brother, Jules K. Moor, followed in their father's literal footsteps by playing college basketball at places like Texas State and Stony Brook.
Jules senior is often credited by Jilly for her intense work ethic. You don't get to the D1 level in sports without a certain level of "grind," and he seemingly passed that down. He transitioned from sports into the business world, specifically in construction and home building. He was notably involved with DEJM Exquisite Group Inc., a construction company in Texas.
The Role of a "Sports Dad" to Deshaun Watson
Since Jilly and Deshaun Watson started dating back in 2019, Jules Moor has been thrust into the sports spotlight too. It’s not uncommon to see him at Cleveland Browns games (or Texans games back in the day) supporting Deshaun.
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Interestingly, Deshaun Watson has spoken openly about not having a strong father figure growing up. His own father was largely absent, and he was raised by his mother, Deann Watson. This has made his relationship with Jules Moor even more significant. Jules has reportedly stepped into a mentor-like role for the quarterback.
During the recent wedding festivities—yes, Jilly and Deshaun finally tied the knot in early 2025—Jules was front and center. Seeing him walk Jilly down the aisle was a major moment for fans who have followed their journey for years.
What Most People Get Wrong
People often assume that because Jilly lives a flashy life, her parents must be "Hollywood types." That’s not really the case with Jules.
- He's a blue-collar success story at heart. While he lives comfortably now, his roots are in hard work and Texas sports culture.
- He isn't "managing" her. While he's supportive, Jilly has been her own boss since she moved to LA at 18. Jules is the emotional anchor, not the business manager.
- He’s incredibly private about his own finances. Despite the public nature of his family, Jules keeps his specific business dealings relatively quiet.
Why the "Moor" Family Brand Works
Honestly, the reason Jules Moor resonates with fans is that he feels real. In a world of curated Instagram feeds, the Moor family feels like a family you might actually know—if that family happened to be incredibly wealthy and athletic.
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They argue. They laugh. They have "crab boils" in the backyard.
For anyone wondering about the man who raised one of the most famous influencers in the world, the answer is pretty simple. Jules Moor is a former athlete who turned business success into a platform to support his kids. Whether he’s appearing in a TikTok or walking his daughter down the aisle at a star-studded wedding, his focus remains on the family unit.
If you’re looking to build a similar "family brand" or just want to see how to maintain a close-knit relationship while in the public eye, watching the Moor family dynamic is actually a great case study.
Next Steps for Fans:
- Check out Jilly’s "Meet the Moors" vlog on YouTube to see Jules's personality firsthand.
- Follow the family's joint social media appearances during NFL season to see the support system in action.
- Look into Jules K. Moor's basketball stats if you're interested in the family's continuing athletic legacy.