If you close your eyes and think about 2003, what do you see? Honestly, for a lot of us, it’s Jessica Simpson on MTV’s Newlyweds, looking slightly confused about tuna, while a massive, colorful Jessica Simpson Louis Vuitton bag hangs off her arm.
It wasn’t just a purse. It was a lifestyle.
That specific white Multicolore Monogram Speedy 30 became the unofficial mascot of the early 2000s. You couldn't walk through a mall without seeing a knockoff, and you couldn't open a tabloid without seeing the real deal. It’s kinda wild how one person’s choice in luggage basically dictated the accessory budget of an entire generation, but here we are in 2026, and the "Jessica Simpson effect" is still a very real thing in the resale market.
Why the Louis Vuitton Multicolore Speedy 30 Defined an Era
When Takashi Murakami collaborated with Louis Vuitton under Marc Jacobs, they probably knew they had a hit. But did they know Jessica Simpson would make it immortal? Probably not.
On Newlyweds, Jessica didn't just carry the bag; she lived in it. It was her gym bag, her grocery bag, and her "I’m-traveling-to-an-appearance" bag. She had the full set. The pet carrier for Daisy, the various trunks, the vanity cases—it was a coordinated explosion of 33 different colors on a white canvas background.
✨ Don't miss: Mia Khalifa New Sex Research: Why Everyone Is Still Obsessed With Her 2014 Career
The Multicolore line was discontinued back in 2015, which only served to skyrocket its "holy grail" status. If you try to find a "Jessica Simpson bag" on Poshmark or The RealReal today, you’re looking at prices that often exceed the original retail. A white Multicolore Speedy in mint condition? You’re easily dropping $2,500 to $3,000. People aren't just buying a bag; they're buying a piece of 2000s pop culture history.
The Iconic Louis Vuitton Luggage Set
It wasn't just about the Speedy. Jessica’s travel game was legendary. You’ve probably seen the photos of her at LAX, flanked by a wall of monogrammed canvas.
She famously listed her collection during an episode of Newlyweds, basically checking off a list of every high-end travel item the French fashion house produced. We’re talking:
- The Pegase 60 rolling suitcase.
- The Keepall 45 and 55 (the ultimate duffels).
- Hard-sided vanity cases that probably weighed more than the clothes inside them.
- The Alzer trunks, which are essentially furniture you can carry.
The irony is that while Nick Lachey was reportedly buying thousand-dollar arcade games and Hummer upgrades, Jessica was reinvesting her "Newlyweds" checks into a wardrobe that eventually birthed a billion-dollar business. She was a "handbag maven" before we even used the term "influencer."
🔗 Read more: Is Randy Parton Still Alive? What Really Happened to Dolly’s Brother
From Superfan to Fashion Mogul
There’s a direct line between Jessica Simpson’s Louis Vuitton obsession and the launch of the Jessica Simpson Collection in 2005. She spent years carrying the most expensive bags in the world, learning what women liked: size, structure, and a bit of "bling."
When she eventually launched her own luggage and handbag lines, she didn't try to copy LV. Instead, she took the feeling of high-end luxury and made it accessible. You can see the DNA of those classic silhouettes in her own brand’s totes and weekenders. While her brand sells at places like Macy’s and Walmart for a fraction of the price, the "wealthy hot mess" aesthetic she perfected with her LV collection remains her North Star.
The Resale Value in 2026
If you’re sitting on a vintage Louis Vuitton bag from the early 2000s, don't donate it. The "Jessica Simpson" styles are currently peak nostalgia. Collectors are specifically hunting for:
- The Monogram Leopard Stephen Boston Bag: A rare, fuzzy masterpiece she was spotted with frequently.
- The Louis Vuitton Pet Carrier: Because if it's good enough for her maltipoo Daisy, it’s good enough for the modern "dog mom."
- The Black Multicolore Monogram: Often overshadowed by the white version, but currently trending for its "edgier" Y2K vibe.
The market is fickle, but the Simpson-era Louis Vuitton pieces have stayed surprisingly stable. Why? Because they represent a time before fashion felt so... serious. It was bubbly, it was colorful, and it was unapologetically loud.
💡 You might also like: Patricia Neal and Gary Cooper: The Affair That Nearly Broke Hollywood
How to Style the "Jessica Simpson" Look Today
If you want to channel that 2003 energy without looking like you’re wearing a costume, you've gotta mix and match.
Don't go full denim-on-denim with a newsboy cap. Instead, pair a vintage Jessica Simpson Louis Vuitton Speedy with something modern—maybe an oversized blazer and some sleek leggings. It’s about the contrast.
The bag should be the loudest thing in the room. Let the 33 colors do the talking while the rest of your outfit stays quiet. It’s also worth noting that the "big bag" trend is coming back in a huge way. Those tiny "micro-bags" that could barely fit a Tic-Tac are out; the oversized "carry everything including your kitchen sink" bags that Jessica loved are very much in.
Actionable Tips for Collectors
- Check the Date Code: Authentic pieces from the Jessica Simpson era (2003-2005) will have specific date codes (e.g., SP0033).
- Watch the "Vachetta": The leather trim on these bags should have a honey-colored patina. If it’s bright white, it’s either brand new (rare) or a fake. If it's grey or cracked, it hasn't been cared for.
- Hardware Inspection: LV hardware from this era should be heavy brass, not light, clicky plastic.
Next time you’re browsing a vintage shop and see those multicolored LV initials peeking out from a shelf, remember that you’re looking at the foundation of a fashion empire. Jessica Simpson didn't just buy those bags; she used them as a blueprint for a billion-dollar brand that outlasted almost every other celebrity label from that decade.
Go through your closet—or your mom's—and see if there's a dusty Speedy hiding in the back. It might be worth a lot more than just memories.
To keep your vintage Louis Vuitton in top shape, store it in a dust bag stuffed with acid-free tissue paper to maintain its shape, and avoid using harsh chemicals on the Murakami-printed canvas, as the colors can actually rub off if you aren't careful.