If you’ve spent any time scrolling through the #MomTok chaos or bingeing The Secret Lives of Mormon Wives, you know Jessi Ngatikaura. She’s the one who usually stays out of the screaming matches but somehow ends up with the most iconic confessional looks. Most people see her as the "chill" friend or the "ex-Mormon" of the group.
But honestly? While the internet is busy debating Taylor Frankie Paul’s latest scandal or Whitney’s newest TikTok dance, Jessi is busy building a literal kingdom.
When we talk about jessi ngatikaura net worth 2025, the numbers floating around the internet are kind of all over the place. Some sites say $1.65 million. Others claim she’s sitting on $5 million. The truth? It’s probably somewhere in the middle, but the source of that money is way more interesting than the final digit.
The Hair Empire Nobody (Except Stylists) Talks About
Most reality stars get famous and then try to sell you a gummy vitamin. Jessi did the opposite. She was already a boss before Hulu ever showed up with a camera crew.
She started training in hair back in 2012. That’s over a decade of grinding. By the time 2025 rolled around, her business, JZ Styles, wasn't just a local salon in Pleasant Grove, Utah. It had morphed into a global brand.
Think about it this way:
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- The Salon: JZ Styles is a destination. People literally fly into Utah to get the "Utah Curls" from her team.
- The Products: She doesn't just use hair extensions; she owns the line. That’s where the real "fuck you" money is. Selling services is trading time for money. Selling products is making money while you sleep.
- The Academy: In 2022, she opened a hair school. She’s charging tuition to teach the next generation how to do what she does.
Breaking Down the Jessi Ngatikaura Net Worth 2025 Estimate
If we look at the financials as of late 2025, several industry reports and outlets like CEO Today and Brit + Co have started to peg her value more accurately.
The $1.65 million figure that gets quoted a lot? That feels like an old number from 2024. By mid-2025, especially with the success of Season 2 and 3 of Secret Lives, her brand equity skyrocketed.
The Tab recently reported that her company secured about $1.87 million in debt financing. Now, for most people, "debt" sounds bad. In business, it usually means someone believes in your growth enough to give you millions to expand. That’s a huge indicator that her net worth is on a massive upward trajectory.
The Hulu Paycheck vs. The Real Income
Let's be real for a second. Hulu doesn't pay these women millions.
Industry benchmarks suggest the cast of The Secret Lives of Mormon Wives makes anywhere from $1,000 to $10,000 per episode. Even at the top end, that’s maybe $100k a season. Nice? Yes. Life-changing for a business owner? Not really.
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The real money for Jessi comes from:
- Brand Partnerships: When she posts a TikTok to her 1.4 million followers, she isn't doing it for free. Other cast members have admitted to making $20,000 for a single sponsored post. Jessi is likely in that same bracket.
- The $2.5 Million House: In late 2025, Jessi and her husband Jordan listed their Pleasant Grove home for $2.5 million. It’s a massive 7,000-square-foot place they spent a year remodeling. Real estate is a huge chunk of her portfolio.
- The "Pivot" Income: She’s been appearing on GMA, The View, and even Vanderpump Villa. Every appearance adds a zero to her booking fee.
Why She’s Different From the Other "Wives"
There was a lot of drama in Season 2 about pay. Demi Engemann reportedly tried to renegotiate her contract and exclude Jessi from a "top tier" pay bracket. It didn't work. The cast ended up with equal pay, but the tension was real.
The irony? Jessi might actually have the most stable financial foundation of the whole group.
While some of the girls rely almost entirely on "MomTok" and brand deals, Jessi has a brick-and-mortar infrastructure. If TikTok disappeared tomorrow, Jessi still has a salon, a warehouse full of hair extensions, and a school full of students. That diversification is why her net worth is more "real" than someone who just has a high follower count.
The 2026 Outlook
What’s next? Honestly, she’s not slowing down.
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She’s already mentioned manifesting even bigger things for 2026. With rumors of a Season 4 and her business continuing to scale, that $5 million estimate might actually be conservative by this time next year.
She’s managed to do something very few reality stars pull off: she used the show to fuel a business that was already successful, rather than using the show to start a business from scratch. It's the "Bethenny Frankel" model, and it's working.
What You Can Learn from Jessi's Strategy
If you're looking at Jessi's success as a blueprint, here are the takeaways:
- Build the foundation first: She spent 10 years in the hair industry before she ever went on TV.
- Own the supply chain: Don't just be the influencer; be the one selling the product the influencer uses.
- Don't rely on one platform: She’s on Hulu, TikTok, Instagram, and has a physical business.
- Real estate is a play: Using her reality TV fame to flip or upgrade a $2.5 million home is a classic wealth-building move.
If you want to keep track of her business moves, keep an eye on JZ Styles' expansion. They’ve been hinting at more locations outside of Utah, and that’s usually where the "millionaire" status turns into "mogul" status.