If you’ve been keeping up with the chaos on Hulu, you know that the #MomTok drama is basically a full-time job. But while some of the ladies are out here fighting over "soft-swinging" scandals or who liked whose Instagram photo, Jessi Ngatikaura has been quietly building a literal empire.
Seriously.
Most people searching for jessi momtok net worth are looking for a quick number. They want to know if she's a millionaire or just "Instagram rich." Honestly? It’s a bit of both, but the "millionaire" side is winning. As of early 2026, experts and financial analysts estimate Jessi Ngatikaura’s net worth to be approximately $1.65 million to $2 million.
But that number doesn't tell the whole story. While her castmates rely heavily on TikTok creator funds and the occasional brand deal for a vibrator or a vacuum, Jessi is the only one who could probably walk away from social media tomorrow and still be wealthy.
She has a "real" job. Her words, not mine.
The Hair Empire: JZ Styles is the Real MVP
Let’s be real for a second. TikTok fame is fleeting. One bad algorithm update or a national ban, and the "Mormon Wives" would be scrambling. Jessi knew this years ago. Before she was a reality TV star, she was a hairstylist with a dream and a very specific aesthetic.
She founded JZ Styles, and it isn’t just some tiny salon in a strip mall. It’s a massive enterprise based in Utah that includes:
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- A full-service luxury hair salon.
- The JZ Styles Academy, where she teaches other stylists.
- A massive line of hair extensions and styling tools.
- A globally recognized haircare product brand.
Kona Equity recently estimated that JZ Styles brings in an annual revenue of roughly $14.6 million. Now, revenue isn't the same as profit (she has a massive staff, rent, and inventory to pay for), but it shows the scale. She isn't just an influencer who slaps her name on a bottle; she owns the factory, the school, and the chairs.
Reality TV Salaries: What Hulu Actually Pays
There’s been a ton of gossip about what the cast of The Secret Lives of Mormon Wives makes per episode. During Season 2, there was even a massive blowout between Jessi and Demi Engemann over money and "fairness."
Typical reality stars on a freshman Hulu hit usually pull in between $2,500 and $5,000 per episode. With a 10-episode season, that’s about $50,000. By Season 3, those numbers usually double or triple if the ratings are high.
But for Jessi, that’s "pocket change." Demi famously shouted that Jessi "doesn't even need the money" because of the hair empire. While that’s probably true, Jessi is a businessperson. She isn't doing the show for free. The real value of the show for her isn't the Hulu paycheck; it’s the free advertising for JZ Styles. Every time she appears on screen with those perfect extensions, her sales spike.
Real Estate and the $2.5 Million Mansion
You can tell a lot about someone's net worth by where they sleep. In late 2025, Jessi and her husband Jordan Ngatikaura listed their Salt Lake City home for a staggering $2.5 million.
The house is basically a set from a Pinterest board—massive, modern, and very expensive to maintain. Listing a house for that much while also dealing with public rumors about marital tension (the drama never stops, right?) puts her financial life in the spotlight. Even if they sell and split the equity, she’s walking away with a massive chunk of change.
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Jordan, for his part, isn't just a "house husband." He’s a manager at a solar energy company, RISE Energy, and likely brings in a solid six-figure salary himself. Together, they’ve been a Utah power couple for years.
How Much Does She Make Per Post?
Let’s talk brand deals. You've seen them. The "Get Ready With Me" videos that happen to feature a specific skincare brand.
With over 1.4 million followers on TikTok and a highly engaged Instagram audience, Jessi can command anywhere from $10,000 to $35,000 for a single sponsored post.
- Lower End: A quick Instagram Story mention might go for $5k.
- Middle Ground: A dedicated TikTok video usually hits that $15k–$20k mark.
- The Big Leagues: Long-term brand ambassadorships can reach six figures.
Interestingly, Jessi is picky. She’s turned down deals that don't fit her vibe. She’s even joked about making $20,000 from selling "something NSFW" online—which, in the Mormon-adjacent world, is basically like dropping a nuclear bomb of tea.
The Cost of the Lifestyle
Net worth isn't just about what you make; it’s about what you keep. Jessi is very open about her spending. She’s admitted to spending roughly $50,000 on plastic surgery, including her very public labiaplasty which she actually filmed for the show.
She also has a blended family with three kids: Jagger, Jovi, and Peyton. Raising three kids in a $2.5 million house with a full-time nanny and a rotating wardrobe of designer clothes isn't cheap.
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Why Jessi’s Wealth is "Different"
Most of the #MomTok girls are "new money." They got famous during the pandemic, and their wealth is tied 100% to their phones. Jessi is "business money." She’s been doing hair since 2016. She built her YouTube channel when TikTok didn't even exist.
That longevity is why her jessi momtok net worth is so stable. Even if Hulu cancels the show tomorrow, the hair school is still open. The extensions are still shipping.
If you’re looking to replicate her success or just understand how she did it, the "secret" is diversification. She didn't put all her eggs in the TikTok basket. She used TikTok to feed her business, not to be her business.
How to Track Her Growth
If you're curious about where her wealth goes next, keep an eye on these indicators:
- Expansion of JZ Academy: If she opens more physical locations outside of Utah, her net worth will likely double.
- The Divorce Factor: If she and Jordan actually finalize a split, the division of assets (and the business) will be a huge financial turning point.
- Product Launches: Watch her Instagram for new product lines. Scalable goods (shampoos, tools) have much higher profit margins than services (haircuts).
Jessi is proof that you can be "messy" on TV but very, very smart with your bank account. She might be an ex-Mormon who drinks on camera and talks about her surgery, but she’s also a CEO who is laughing all the way to the bank.
For fans wanting to follow her business journey more closely, checking out the JZ Styles professional site offers a clearer picture of her "real" world than any 15-second TikTok ever could. Focus on the educational side of her brand—that’s where the long-term equity lives.